<![CDATA[The practice of purchasing halal products through e-commerce platforms, including Shopee, has become an increasingly common consumption activity among university students. However, in practice, problems often arise related to the level of trust in sellers and the quality of services provided, which can influence consumers’ purchasing decisions. This issue is important to examine from an Islamic perspective that emphasizes the principles of honesty, transparency, and justice in muamalah. This study aims to analyze the influence of trust and service quality on the purchase of halal products among Shopee users within Islamic Economics students at Muhammadiyah University of Bima. The method used is quantitative research with a survey approach, conducted through the distribution of questionnaires to students as respondents. The results show that trust and service quality have a significant influence on purchasing decisions for halal products. Nevertheless, there are still consumer doubts regarding the authenticity of halal products, discrepancies in product descriptions, and suboptimal service. From an Islamic perspective, this condition does not fully reflect the principles of honesty (ṣidq) and justice (‘adl) in transactions and has the potential to create elements of uncertainty (gharar). This study concludes that it is necessary to enhance trust through information transparency, improve service quality, and strengthen education on sharia values in order to establish online transaction practices that are secure, fair, and aligned with Islamic principles.]]>
