Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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All Journal Socius: Social Sciences Research Journal
Aulia, Bintang Citra
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Utilization of TikTok as a Learning Platform in Developing Business Ideas for Housewives in Athya IV Housing Complex, Kayu Putih Street, Simpang Baru, Tampan, Pekanbaru Aulia, Bintang Citra; Salsabila, Mutia; Amelia, Sindi; Ramadani, Rika Fitri
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 3, No 10 (2026): May 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20302939

Abstract

At the Athya IV Housing Complex on Jl. Kayu Putih, Simpang Baru, Tampan, Pekanbaru, this study investigated the use of TikTok as a non-formal learning space in the process of developing business ideas for housewives. This study employed a qualitative methodology utilizing in-depth interviews. Informants were purposively selected from housewives who actively use social media, especially TikTok, to seek inspiration and knowledge about productive activities. The results showed that social media, especially TikTok, has become an effective learning resource in encouraging creativity and economic independence for housewives. Housewives can acquire new skills such as making culinary products, understanding how to sell online, and developing business ideas based on household skills by watching short video content. However, several problems exist, including time constraints, difficulty verifying the accuracy of information, and a lack of systematic follow-up content. TikTok can be a good non-formal learning platform for housewives if they have sufficient digital literacy.
Co-Authors Ramadani, Rika Fitri Salsabila, Mutia Sindi Amelia, Sindi