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All Journal Jurnal Ilmiah Nusantara
Casandra Dealova Sitopu
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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A Semantic Analysis of Denotative and Connotative Meaning in User-Generated Content Across Instagram Casandra Dealova Sitopu; Bernieke Anggita Ristia Damanik
JURNAL ILMIAH NUSANTARA Vol. 3 No. 3 (2026): Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jinu.v3i3.9902

Abstract

This study aimed to analyze the denotative and connotative meanings in Instagram captions as a form of user-generated content. The problem addressed in this study was how literal and implied meanings are used in digital communication. This research used a descriptive qualitative method with a semantic analysis approach. The data were taken from five Instagram captions posted by public figures. The findings show that connotative meaning is more dominant than denotative meaning. Short captions can convey complex meanings through metaphor, symbolism, and ambiguity. It is concluded that meaning in social media, especially Instagram, is flexible and highly influenced by context and user interpretation.
Co-Authors Damanik, Bernieke Anggita Ristia