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All Journal Conference In Business, Accounting And Management (Cbam) 2012 CALYPTRA : Jurnal Ilmiah Mahasiswa Universitas Surabaya Jurnal Manajemen Teori dan Terapan MABIS: Manajemen dan Bisnis
RahardjaHonantha, Christina
Department Of Management - Faculty Of Business And Economics. Universitas Surabaya.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Jurnal Manajemen Teori dan Terapan

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Pengaruh Brand Association Terhadap Consumer Response Pada Produk Louis Vuitton Di Surabaya Angela Stephani; Indarini Indarini; Christina Rahardja Honantha
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 1 No. 3 (2008): Jurnal Manajemen Teori dan Terapan - Desember 2008
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (127.545 KB) | DOI: 10.20473/jmtt.v1i3.2370

Abstract

Louis Vuitton is known with initial LV and also a brand that affected consumer in decision making. Brand Association are attributes linked to the brand by customers that is determined with the guarantee function, the personal identification function, the social identification function, dan the status function. Consumer response is an effort to satisfy a drive. Reaction evoked by a stimulus consumer response, which it is determined with willingness to pay a price premium for the brand, willingness to accept brand extentions, dan willingness to recommend the brand to other. This research aim to test the effect of brand association of LV to consumer response with linier regression. The result shows that brand association of LV affect consumer response significantly.
Pengaruh Store Layout Dan Atmosphere Terhadap Shopping Intention Zalora Online Store Sany Surya; Dudi Anandya; Christina Rahardja Honantha
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 7 No. 1 (2014)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.184 KB) | DOI: 10.20473/jmtt.v7i1.2681

Abstract

This study aims to know and analyze the influence of layout design and atmosphere on purchase intention trough emotional arousal and attitude toward the website. This research using SPSS 1.6 and Lisrel 8.7 software. Data collected directly from respondents who meet the specified characteristics of the population by distributing questionnaires. The samples used in this study was 150 respondents. The results of this study showed the influence of layout design on emotional arousal and attitude toward the website, the influence of atmosphere on emotional arousal, the influence of emotional arousal on attitude toward the website, the influence of emotional arousal on purchase intention, the influence of attitude toward the website on purchase intention,  while  the influence of atmosphere on emotional arousal, and the influence of emotional arousal on purchase intention of  Zalora online store are rejected.
Co-Authors . Indarini Angela Stephani Annas Syaifullah A. Dudi Anandya Sany Surya