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All Journal Jurnal EMT KITA JURNAL EKONOMI SAKTI (JES) Jurnal Bina Bangsa Ekonomika
Melifia Liantifa
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci
Economics, Econometrics & Finance

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Journal : Jurnal Bina Bangsa Ekonomika

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PENGARUH PENDAPATAN DAN BEBAN USAHA TERHADAP LABA PADA PT. GUDANG GARAM, Tbk Iin Syofia Yandra; Melifia Liantifa
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 1 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i1.507

Abstract

The purpose of this study was to determine the effect of income and operating expenses on the profit of PT. Gudang Garam, Tbk period 2013-2022. The type of data used in this study is secondary data, namely in the form of financial statements of the gudang garam company from 2011 to 2020. Based on the results of the research, income yields t count 0.489 < t table 2.365 and sig value. 0.640 > 0.05. Thus Ho is accepted, Ha is rejected, meaning that there is no positive and insignificant effect between income and profit of PT. Gudang Garam, Tbk period 2013-2022. Based on the results of the study of operating expenses on profit, the t count 1.319 < t table 2.365 and the value of sig. 0.229 . 0.05. Thus Ho is accepted, Ha is rejected, meaning that there is no and insignificant effect between operating expenses and profits of PT. Gudang Garam, Tbk period 2013-2022. And based on the results of the simultaneous study of Income and Operating Expenses, it produces a calculated f count 16.265 > f table 5.32 and the value of sig. 0.02 <0.05 this proves that Ho is rejected, Ha is accepted, meaning that there is a significant influence between Revenue and Operating Expenses on Profit PT. Gudang Garam, Tbk period 2013-2022
PENGARUH RELATIONSHIP MARKETING, E-SERVICE QUALITY DAN HEDONIC SHOPPING MOTIVATION TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE FACEBOOK Melifia Liantifa; Wahyu Tri Saputra
Jurnal Bina Bangsa Ekonomika Vol. 17 No. 2 (2024): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jbbe.v17i2.581

Abstract

This study aims to determine the extend of the influence of Relationship Marketing, E-Service Quality and Hedonic Shopping Motivation on Purchase Decisions on Facebook marketplace both partially and simultaneously. The population in this study were students at STIE Sakti Alam Kerinci. The sample for this study amounted to 90 respondents with the sampling technique convinience. The data Analysis tools used were Likert scale, Multiple Linear Regression Analysis, Partial and Simultaneous Coefficient of determination, t test and f test.Based on the results of the study, conclusions can be drawn, namely the results of research on the influence of Relationship Marketing on Purchase Decisions on the Facebook marketplace can be proven by the value of t calculate variables Relationship Marketing (3.781) > the value of t table (2.00324. The results of research on the effect of e-service quality on Purchase Decisions on Facebook marketplaces can be proven by the t-value of calculating the variables of E-Service Quality (2,480) > the t-value of the table (2,00324) . The results of research on the Effect of Hedonic Shopping Motivation on Purchase Decisions on Facebook marketplaces can be proven by the t-value of calculating the Hedonic Shopping Motivation variable (2,290) > the t-value of the table (2.00324) . The results of the F test were obtained F table with a significant level a = 0.05 and obtained acalculated F value greater than F table as evidenced by the value of Fcount (139.599) > F table (2.769), then Ho was rejected and Ha was accepted from this study it can be concluded that Relationship Marketing, E-Service Quality and Hedonic Shopping Motivation collectively have a positive and significant influence on Purchase Decisions on Facebook marketplaces
Co-Authors Dona Elvia Desi Iin Syofia Yandra Siswadhi, Ferry Sudirman . Wahyu Tri Saputra