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All Journal Kinerja: Jurnal Ekonomi dan Manajemen JMM (Jurnal Masyarakat Mandiri) Inovator : Jurnal Manajemen Jurnal Penelitian IPTEKS JURNAL MANAJEMEN DAN BISNIS INDONESIA Performance : Jurnal Bisnis dan Akuntansi Jurnal Sains Manajemen dan Bisnis Indonesia Ilomata International Journal of Management ASSET: Jurnal Manajemen dan Bisnis BUDGETING : Journal of Business, Management and Accounting Ilomata International Journal of Management Bisnis Net : Jurnal Ekonomi dan Bisnis CENDEKIA : Jurnal Ilmu Pengetahuan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Dynamic Management Journal Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Manajemen Agribisnis dan Agroindustri International Journal of Community Service (IJCS) Jurnal Comparative : Ekonomi Dan Bisnis Jurnal Mahasiswa Entrepreneur National Multidisciplinary Sciences Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Manajemen : Jurnal Ekonomi Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Ulil Albab Jurnal Pengabdian Masyarakat Manage JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Ilmiah Manajemen Dan Kewirausahaan Proceeding of International Conference on Social Science and Humanity
Winahyu, Pawestri
Universitas Muhammadiyah Jember
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Journal : Jurnal Manajemen Agribisnis dan Agroindustri

 1 
Analisis Customer Satisfaction Index (CSI) pada Cafe Mom Akar Pesanggaran Banyuwangi Putri, Mika Masarina; Satoto, Eko Budi; Winahyu, Pawestri
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 2 No. 2 (2022): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v2i2.39

Abstract

Pada era globalisasi ini persaingan bisnis sangat berkembang tajam baik itu mencakup pasar domestik maupun mancanegara.  Perusahaan membutuhkan strategi yang jitu untuk memenangkan persaingan dengan kompetitornya.  Salah satu dari strategi tersebut perusahaan mampu meningkatkan kepuasan pelanggan baik itu dari pembenahan kualitas produk, perbaikan layanan kepada pelanggan hingga pemberian harga yang sesuai dengan pelanggan. Dengan begitu loyalitas pelanggan kepada perusahaan dapat terjaga. Penelitian ini bertujuan mengetahui tingkat kepuasan pelanggan terhadap pelayanan service pada Café Mom Akar Pesanggaran Banyuwangi dan menentukan kriteria-kriteria yang menjadi prioritas perbaikan pelayanan dengan menggunakan metode Costumer Satisfaction Index (CSI). Dengan menggunakan metode Costumer Satisfaction Index (CSI), dapat diketahui prioritas pelayanan. Dari hasil penelitian yang telah dilakukan, diperoleh nilai index CSI 86,09%, yang menunjukan bahwa sebagian besar konsumen telah merasa sangat puas terhadap pelayanan yang diberikan, namun perusahaan harus lebih meningkatkan pelayanan.
Studi Empiris Kepuasan Konsumen pada Masa Pandemi Covid-19 Putri, Okta Ananda; Supeni, Retno Endah; Winahyu, Pawestri
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 1 (2023): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i1.41

Abstract

The phenomenon of consumer satisfaction at Salon Wildan which includes overall satisfaction (consumer overall satisfaction after consuming services), experience satisfaction (level of satisfaction experienced by consumers while consuming services), feeling comfortable when using the service, willingness to use the service repeatedly, willingness to recommend ( willingness to recommend) consumers are not yet completely satisfied. Of the five indicators, consumers still feel dissatisfied. This is a problem regarding consumer satisfaction at Salon Wildan which requires solving and analyzing what factors can influence consumer satisfaction. The aim of this research is to test and analyze the significant influence of price, service quality and location on consumer satisfaction at Salon Wildan Banyuwangi. This type of research is exploratory and conclusive research, where conclusive research can be classified as descriptive and causality research. The population of this research is consumers of Salon Wildan Banyuwangi. The sample used was 100 respondents using purposive sampling technique. The analytical tool is multiple linear regression analysis and uses exploratory and conclusive methods. The research results prove that price, service quality and location have a significant effect on consumer satisfaction at Salon Wildan Banyuwangi. The implications of this research can be a consideration for business managers so that they can optimize pricing, service quality and location so that they can increase consumer satisfaction and the business runs well.
Co-Authors Achmad Hasan Hafidzi Achmad Hasan Hafidzi Ahmad Hanafi Ahmad Hidayatullah Ahmad Izzuddin Aini, Terawati Isro’ Ainun N, Fardhotun Akhmad Fahrur Rozi Alvy Hidayah Ayuningtyas, Erika Azizah, Afrilia Nurul Bayu Hendro Priyono Bayu Wijayantini, Bayu Darmawan, Luqman Adi Darmawan, Misbahul Dewi, Gesty Rosita Dinanti, Hilda Setia Dwi Budi Santoso Dwi Tafinia Nurhasanah Eko Budi Satoto Faizah, Kurnia Fatikasari, Dyah Ambar Gautama, Gilang Gilang Ramadhan Haris Hermawan, Haris Herawati, Nanda Dwi Hidayah, Alvy Ida Ayu Putu Sri Widnyani Imam Syaiqoni Ira Puspita Ira Puspitadewi S Ira Puspitadewi Samsuryaningrum Islamiyah, Suci Istifada, Agnes Dwi Arum Khamdani, Achmad Rifqi Khusniah, Khasin Kurniawan, Resa Adji Ma’nunah, Zauharotul Maheni Ika Sari Mahfudz, Ifatush Zafania Mochammad Dendy Amirullah Mohammad Faesal Sodikin Mufarida, Nely Ana Muhamad Naely Azhad Murtaliningtyas, Wenny Naely, Muhammad Nanda, Iska Nikmah, Rif'atun Ning Wiyanti, Sekar Bahtera Nur, Safirah Wardatin Nurhasanah, Dwi Tafinia Nurillah, Vina Riza Nursaidah Nursaidah, Nursaidah Nurul Qomariah Oktabella, Nancy Sophia Paramahadani, Fauzi Priyono, Bayu Hendro Putri, Ajeng Ayu Maulida Putri, Mika Masarina Putri, Okta Ananda Putri, Revi Ayu Permana Qomariah, Andayanti Rahayu, Jekti Resa Adji Kurniawan Retno Endah Supeni Retno Endah Supeni Robbani, Ahmad Faydhur Rusdiyanto Ryamustika, Andiyan Ryshal, Muhammad S, Ira Puspitadewi Safikri, Hastanti Nindita Samsuryaningrum, Ira Puspitadewi Sarifuddin Setyawati, Trias Sherry Adelia Sofiatul Hasanah Suharto, Akhmad Tatit Diansari Reskiputri, Tatit Diansari Taufik Taufik Trias Setyowati Trias Setyowati, Trias Tyas, Wenny Murtalining Umamy, Septy Holisa Umilasari, Reni Yesita Karel Zahrotul Mawadah Zainullah, Anas Wahyu Zalkha Soraya