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All Journal Jurnal Kajian Komunikasi Jurnal The Messenger Jurnal Pengabdian Kepada Masyarakat (Indonesian Journal of Community Engagement) MediaKom : Jurnal Ilmiah Ilmu Komunikasi Jurnal Studi Komunikasi Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Bricolage : Jurnal Magister Ilmu Komunikasi Gema Wiralodra Jurnal Abdi Masyarakat (JAM) Indonesian Journal for Social Responsibility Jurnal Komunikasi dan Media
Elly Yuliawati
Universitas Mercu Buana
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : MediaKom : Jurnal Ilmiah Ilmu Komunikasi

 1 
STRATEGI KOMUNIKASI PEMASARAN SEKOLAH DALAM PENERIMAAN PESERTA DIDIK BARU Zulni, Abdul Hamid; Yuliawati, Elly; Hereyah, Yoyoh
MediaKom : Jurnal Ilmiah Komunikasi Vol 13, No 2 (2023): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v13i2.22574

Abstract

Communication concerning social life is marketing communication. An educational institution requires marketing communications due to introducing the educational institution to the wider community. This study aims to determine the school's marketing communication strategy in accepting new students at the State Islamic Senior High School (MAN) 3 Palembang, South Sumatra Province. It is known that at MAN 3 Palembang the number of new students tends to fluctuate because MAN 3 Palembang has not implemented the right marketing communication strategy. SWOT analysis theory explains the strengths, weaknesses, opportunities and threats that occur. Furthermore, in marketing science there is also STP (Segmenting, Targeting, and Positioning) as a marketing strategy. This study uses a descriptive qualitative method with a constructivism paradigm. Based on the results of the study, it shows that the school marketing communication strategy in accepting new students at the State Islamic Senior High School (MAN) 3 Palembang, South Sumatra Province, which has been carried out/so far has been running in the PPDB process, is to use a push strategy and a pull strategy. The marketing communication strategy model that can be implemented in the future by MAN 3 Palembang is to continue implementing the superior programs that have been running so far.
Pengaruh Promosi Online dan Visualisasi Produk Terhadap Minat Beli Konsumen Followers Instagram IM DONUTS Ayudia, Dina Nur; Yuliawati, Elly
MediaKom : Jurnal Ilmiah Komunikasi Vol 14, No 2 (2024): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v14i2.29546

Abstract

Promosi online mencakup berbagai strategi pemasaran yang dilakukan melalui platform internet untuk mempromosikan produk atau layanan. Disamping itu, visualisasi produk melibatkan penggunaan elemen visual, seperti gambar, video, atau presentasi grafis, untuk menampilkan produk atau layanan dengan cara yang menarik dan informatif. IM DONUTS merupakan sebuah umkm yang berasal dari Tanggamus, Lampung. Untuk meningkatkan penjualan produk, IM DONUTS memanfaatkan social media marketing sebagai bentuk komunikasi pemasaran produk-produknya. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh promosi online dan visualisasi produk terhadap minat beli konsumen followers instagram IM DONUTS. Adapun metode yang yang digunakan adalah analisis kuantitatif. Teknik pengumpulan data dilakukan melalui penyebaran kuisioner melalui google form. Analisis data dilakukan dengan cara metode analisis regresi linier berganda menggunakan bantuan aplikasi SPSS 29.0. Hasil penelitian menunjukkan bahwa melalui teori S-O-R yang digunakan, diketahui bahwa stimulus (S) dalam penelitian ini adalah pesan yang disampaikan dalam bentuk promosi online dan visualisasi produk, kemudian organismenya (O) adalah konsumen followers instagram IM DONUTS, dan respon (R) yang diberikan berupa minat beli konsumen IM DONUTS. Pada model ACM, advertisment (A) yang terwujud dalam bentuk prmosi online IM DONUTS yang berisi message dalam bentuk visualisasi produk. Media mix dalam penelitian ini adalah instagram IM DONUTS dengan jumlah followers 132 ribu per tanggal 18 Juni 2024, dan receivernya adalah konsumen followers instagram IM DONUTS. Dari model tersebut diharapkan menghasilkan feedback berupa minat beli konsumen IM DONUTS. Hasil analisis regresi linier berganda menunjukkan bahwa terbukti promosi online dan visualisasi produk memberikan pengaruh terhadap minat beli konsumen followers instagram IM DONUTS dengan nilai R sebesar 0.932 dan nilai sig. < 0.001.   
Modeling Intercultural Communication; An Analysis of the Communication Experience of Migrants with Betawi People Octavian, Indri; Yuliawati, Elly; Ridaryanthi, Melly
MediaKom : Jurnal Ilmiah Komunikasi Vol 15, No 1 (2025): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mediakom.v15i1.30759

Abstract

Intercultural communication is something unique because of the diversity of thinking patterns and experiences they have, as well as the communication process and interactions between individuals that occur not only in different cultures but also in different languages, values, norms, customs and attitudes. For this reason, this study discusses the perspective of migrants regarding their communication experience with the object of research, namely the Betawi people in Kalideres, which is certainly different and produces a meaning from the experience. This research uses phenomenological method with qualitative approach. The research findings state that there are three stages of experience: 1) the initial experience of becoming a migrant and communicating with the Betawi people in Kalideres is an experience of the adaptation process, 2) the experience after a long stay is a pleasant experience that produces a pleasant positive meaning and  3) the experience of entering into the culture is a pleasant and familial experience that produces a pleasant positive meaning and familial nature. The research concludes that both experience and meaning become a process that cannot be molded but emerges on its own, influenced by the culture and environment that is the context in this study.
Co-Authors Afifah, Sayyidah Andi Adriansyah Annisa Hakim Zamzami Asri, Ispawati Ayudia, Dina Nur Dafit Feriyanto Enjang Pera Irawan, Enjang Pera Erna Setiany Henny Gusfa Irma Wanti Julpri Andika Melly Ridaryanthi, Melly Nur Kholisoh Nurfa Rachma Suci Octavian, Indri Pahala Basuki Pratiwi, Riri Rahayu, Muthia Ramadhan, Kurnia Rizki Briandana Sofian Sofian Tri Suharman Yananto Mihadi Putra Yoyoh Hereyah Zulni, Abdul Hamid