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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) DEVOSI Jurnal Bakti Bagi Bangsa
Tama, Annafi Indra
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Journal : Jurnal Bakti Bagi Bangsa

 1 
PELATIHAN DESAIN LOGO DENGAN APLIKASI CANVA DALAM MENINGKATKAN BRANDING UMKM DESA RIDOMANAH Humairoh, Rizka; Tama, Annafi Indra; Rahmawati, Rafika
An-Nizam Vol 3 No 3 (2024): An Nizam: Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v3i3.10412

Abstract

Logo design training is one effort that can be made to improve branding for micro, small and medium enterprises (MSMEs). In this case, MSMEs in Ridomanah Village need to strengthen their visual identity to face increasingly fierce market competition. Through this community service program, training is provided in creating logos using the Canva application, which is easy to access and use by MSMEs. The methods used in this training include socialization about the importance of branding, as well as direct practice in designing logos that suit the characteristics of each business. This training is expected to be able to help MSMEs create an attractive and professional visual identity, so as to increase competitiveness, expand market reach and strengthen consumer loyalty. The results of this program are not only beneficial for MSMEs in improving branding, but also provide new insight for business actors regarding the importance of logo design in building a strong business image.
SOSIALISASI PENGELOLAAN KEUANGAN INKLUSIF BAGI UMKM PADA DESA RIDOGALIH Nurdianto, Muhammad Alif; Tama, Annafi Indra; Rahmawati, Rafika
An-Nizam Vol 3 No 3 (2024): An Nizam: Jurnal Bakti Bagi Bangsa
Publisher : Universitas Islam 45 Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/an-nizam.v3i3.10435

Abstract

Ridogalih Village faces serious financial inclusion issues, particularly among Micro, Small, and Medium Enterprises (MSMEs). A lack of understanding regarding financial management and access to both formal and informal financial institutions has led many MSMEs into unsustainable debt cycles. As a result, the village has been categorized as a red zone by Bank Indonesia due to high levels of non-performing loans and a significant number of MSMEs being blacklisted by banks. To address this issue, this community service program was conducted with the aim of enhancing financial literacy among MSME actors, enabling them to better understand financial inclusion concepts as well as the benefits and risks associated with engaging with financial institutions.The methods used in this program included socialization, training, and direct assistance for MSMEs. The materials covered financial management fundamentals, debt management strategies, and the use of safer and more accessible digital financial services. The results of this initiative indicate an improvement in the community's understanding of financial inclusion and more sustainable financing alternatives. Several MSMEs have started implementing more structured financial record-keeping and are considering financing options that align with their business capacities. Additionally, there has been an increase in MSME participation in financial programs provided by formal financial institutions, reducing dependence on unregulated debt. This program is expected to contribute to the continuous development of financial literacy in Ridogalih Village, enabling MSMEs to manage their finances more wisely and prevent future non-performing loans.
Co-Authors Ainur Rofieq Harun Alrasyid Humairoh, Rizka Malikus Sumadyo Nuraeni, Chusnul Nurdianto, Muhammad Alif Rafika Rahmawati Rahmat Nuryono