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All Journal Jurnal Manajemen dan Organisasi JRMA (Jurnal Riset Manajemen dan Akuntansi) JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Jurnal Vokasi Prima Ekonomika : Jurnal Ekonomi dan Bisnis Jurnal Manajemen Perhotelan dan Pariwisata Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Jurnal Ekonomi dan Manajemen Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Rainstek : Jurnal Terapan Sains dan Teknologi juremi: jurnal riset ekonomi Jurnal Sains Manajemen Jurnal Manajemen DIVERSIFIKASI Global Research on Tourism Development and Advancement (GARUDA) Warta Pariwisata Prosiding University Research Colloquium Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif Journal of Rural Tourism (JoRT) Jurnal Riset Daerah International Journal of Technology and Modeling
Sulistyo, Agung
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Journal : Jurnal Manajemen dan Organisasi

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Pengelolaan Konten Publikasi Desa Wisata: Menciptakan Keunggulan Daya Saing dan Pengelolaan Berkelanjutan Buchori, Apit; Sulistyo, Agung; Annisa, Rosalina Nur; Mahanani, Sumiyar
Jurnal Manajemen dan Organisasi Vol. 16 No. 1 (2025): Jurnal Manajemen dan Organisasi
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jmo.v16i1.58625

Abstract

The adoption of digital technology has a significant impact on tourism management. The results released by the Organization for Economic Co-operation and Development (OECD) explain that tourism management needs to optimize the role of technology. However, many tourism managers have not implemented technology, including the management of publication content. Limited knowledge, lack of HR competency, and financial conditions are obstacles that arise. On the other hand, tourism managers who implement technology also face problems. The creativity of publication content and the ability to evaluate strategies are additional problems. This study aims to investigate the management of publication content in high-achieving tourist villages. This study uses a qualitative method through an interpretive perspective. Several high-achieving tourist villages in the Special Region of Yogyakarta and Central Java were selected as objects in this research. Qualitative analysis using the Miles Huberman method was used in this study. The results of the study explain that tourist villages can attract tourist visits through the creativity of publication content. This study produces findings on publication content management, including the need for the role of internal managers, the ability to choose themes and content ideas, the intensity of posts, the use of appropriate social media, and improving HR capabilities. The findings in this study are expected to be a role model for managing tourist village content as an effort to create sustainable management.
Co-Authors Adi Purwanto Adianto Agus Sugianto Amiluhur Soeroso Annisa, Rosalina Nur Apit Buchori Ari Sudanang, Ertanta Arisanti, Yuli Christiatmani, M.M Christiatmani, MMA Djamil, Farah Diana Dwi Agus Kristianto Edy Suharyono Ertanta Ari Sudanang Febriansyach, Bagas Fitriana Fitriana Hayatri, Maria Ana Sila Insanaputra, Yanuar Satrhio Irawan, Novta Dany’el Irma Wijaya, Jennie Izzi, Mochammad Alif Fatikhul Kusumawati, Fitri Dwi Mahanani, Sumiyar Maharani, Andi Nabila Aura Musadad Musadad Okiandri, Diki Pramukti, Regina Tyas Ristanti, Ristanti Salindri, Yerika Ayu Setya, Azizah Dwi Shafiq Nurdin Sholihah, Anis Siti Maesaroh Suhartapa Tioputri, Fenny Cintya Yudiandri, Tri Eko