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Journal : Journal of Social Work and Science Education

The Influence of Experiential Marketing and Site Quality Influence Repurchase Intention: The Mediating Role of Customer Satisfaction Duerasor, Nadia; Hermawan, Agus; Sopiah, Sopiah
Journal of Social Work and Science Education Vol. 6 No. 1 (2025): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v6i1.1090

Abstract

This research examines the impact of experiential marketing and site quality on repurchase intention, with customer satisfaction serving as a mediating variable, among GrabFood users at the International Student Dormitory Edelweis, State University of Malang. In today’s digital era, online food ordering services have become essential to daily life, especially for students. This research employs a quantitative methodology utilizing a purposive sample procedure, including 111 respondents who are foreign students residing in the Edelweis Dormitory of the State University of Malang and users of the GrabFood application. The research conducted using SmartPLS 4 indicates that experiential marketing and site quality significantly enhance the satisfaction of customers. Neither experiential marketing nor site quality has a direct significant effect on repurchase intention.  Customer satisfaction has a direct and significant impact on repurchase intention and serves as a strong mediator in the relationship among experiential marketing, site quality, and repurchase intention.  The findings have significant implications for developing digital marketing strategies and enhancing the quality and services of food ordering applications.
The Mediating Role of Job Satisfaction in Linking Organizational Culture and Self-Efficacy to Organizational Citizenship Behavior: A Study of Nurses in RSI Garam Kalianget Sumenep Sanusi, Imam; Pratikto, Heri; Sopiah, Sopiah
Journal of Social Work and Science Education Vol. 6 No. 3 (2025): Journal of Social Work and Science Education
Publisher : Yayasan Sembilan Pemuda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52690/jswse.v6i3.1259

Abstract

This study aims to analyze the influence of organizational culture and self-efficacy on organizational citizenship behavior with job satisfaction as a mediating variable among nurses at RSI Garam Kalianget Sumenep. The background is based on the importance of extra work behavior in improving the effectiveness of health services. The approach used is quantitative with descriptive and explanatory methods, as well as purposive sampling techniques with 114 respondents. Data analysis was conducted using SEM-PLS via SmartPLS 4.1.0.8. The results indicate that organizational culture and self-efficacy have a positive and significant effect on job satisfaction and organizational citizenship behavior. Job satisfaction was also found to significantly mediate this relationship. These findings underscore the important role of job satisfaction in encouraging voluntary employee behavior. The novelty of this research lies in testing an integrative model that simultaneously involves organizational culture, self-efficacy, job satisfaction, and organizational citizenship behavior, and was conducted in the context of a type C private hospital in an island region that has been rarely studied. This study also addresses inconsistencies in previous studies through a mediation approach. Practically, the results suggest that management should strengthen the internalization of organizational values through training and role modelling, and focus on enhancing self-efficacy and job satisfaction to promote organizational citizenship behavior that impacts service quality and hospital reputation.
Co-Authors Abdul Khobir Aditya Aditya Agus Hermawan Akhmad Subkhi Ramdani Anistuti, Fri Arief Noviarakhman Zagladi Arumdani, Kurnia Asrizal Badie Uddin Basuni, Basuni Budi Eko Soetjipto Budiani, Anna Christianadi, Januar Ika Daris Itsar Samudra Darlin, Evalina Dina Indriyani Duerasor, Nadia Ely Siswanto Etta Mamang Sangadji EVA RIZA, EVA Fahri Gunawan, Egit Faisal Muhammad, Faisal Fatkhiyah, Milatul Faulia Putri, Rifqa Firmansyah Firmansyah Gunariah, Frilla Gunawan, Egit Fahri Hamdana, Hamdana Haryawan, Beny Hasna Hamida Alifia Ar-Rasyi Hendri Hermawan Adinugraha Heri Pratikno Heri Pratikto Hermiati, Hermiati Hikmah Sofyan, Nurul Ilmi Zajuli Ichsan Imam Prayogo Pujiono Imam Sanusi, Imam Irawan, Dedy Irwansyah, Asep Ismawati Ismawati Isriani Hardini Jadidah, Muasisah Jainul Arifin KURNIA KURNIA, KURNIA Lango, Rikardus Kurnia Madziatul Churiyah Maqsuda, Janggih Marta, Eni Meidiaputri, Riza Dwi Mira Mira Mubarok, Dimas Hamdan Muhamad Jaeni Mutmainah, Fadzilatul Nani Suryani Nawawi, Moh Nur Aisyah Nurhasan, Rohimat Prabowo, Stanley Pradinasari, Ryanda Khansa Pramayanti, Dian Ikha Purwanitasari, Lili Puspitasari, Putri Ratih Rahma, Deshinta Raisa Rahmi Rahmi Raisa Rahma, Deshinta RANI RANI, RANI Readi, Robbi Rohmanulloh, Arif Rosyida, Abidatur Royani, Sumi Sabilah, Adina Sahriani, Sisi Saifur Rijal, Muhammad Santoso, Jeffri Wahyu Sa’adah, Najmas Setiani Setiani, Setiani Sholihah, Nurhidayati Siregar, Julaiha Siregar, Pariang Sonang Solehudin, Moch. Sugeng Suryo Prakoso, Agung Syihabudhin Tamimi, Muhizan Tanjung, Widia Astuti Tina Kartini Violent, Violent Wibisono, Yohanes