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All Journal Equator Journal of Management and Entrepreneurship Jurnal Pengabdian kepada Masyarakat Nusantara Buletin Poltanesa JEM : Jurnal Equilibrium Manajemen
Octaviani, Dina
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Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Journal : JEM : Jurnal Equilibrium Manajemen

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Pengaruh Kualitas Produk Dan E-Wom Dengan Brand Image Sebagai Mediasi Terhadap Keputusan Pembelian Produk Smartphone Realme Di Kota Pontianak Anandha Shafitry, Mayfhuzha; Octaviani, Dina
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 10 No 1 (2024): Vol 10 No 1 (2024): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v10i1.455

Abstract

The development of information technology, especially smartphones, encourages people to decide to buy smartphones. In line with increasing competition in market share in Indonesia. However, in reality the Realme company is only ranked fifth in market share in Indonesia. This research aims to test and analyze the influence of product quality and e-wom with brand image as mediation on purchasing decisions for Realme smartphone products. The independent variables of this research are product quality and e-wom. The mediating variable is brand image while the dependent variable is purchasing decisions. This research uses primary data by distributing questionnaires to Realme smartphone consumers in Pontianak City. The collected data was analyzed using the Structural Equation Modeling (SEM) method with the WarpPls 8.0 application. The research results show that there is a direct influence between product quality and brand image. There is a direct influence between e-wom on brand image. There is a direct influence between product quality on purchasing decisions. There is a direct influence between e-wom on purchasing decisions. There is no direct influence between brand image on purchasing decisions. There is no relationship between product quality and purchasing decisions mediated by brand image. There is no relationship between e-wom and purchasing decisions mediated by brand image.
Pengaruh Perceived Ease Of Use Terhadap Behavior Intantion Melalui Perceived Enjoyment Sebagai Mediasi Penggunaan Dana E-Wallet di Pontianak Feryanto, Noser; Octaviani, Dina
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 10 No 2 (2024): Vol 10 No 2 (2024): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advances in information technology in Indonesia continue to grow, resulting in new innovations in the financial sector. One of these innovations is the electronic payment facility (e-wallet) which is experiencing rapid growth and is the main choice for the people of Indonesia. This study aims to examine the effect of perceived ease of use on behavioral intent through perceived enjoyment in digital payments. The sample used was 120 respondents who were DANA e-wallet users. Which is determined using nonprobability sampling techniques, namely purposive sampling and analyzed using Partial Least Square with the help of WarpPLS Software. The results showed that perceived ease of use had a positive influence on behavioral intent. In addition, perceived ease of use also has a positive effect on perceived enjoyment, and perceived enjoyment also has a positive influence on behavioral intention
Fear Of Missing Out Dalam Membentuk Self Control Dan Impulse Buying Pembelian Coffee Shop Viral Di Pontianak Tantri; Octaviani, Dina; Arweni
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 11 No 1 (2025): Vol 11 No 1 (2025): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54035/jem.v11i1.567

Abstract

Coffee Shops in Pontianak are proof that people's interest in coffee is increasing. With unique concepts, diverse flavors, and a comfortable atmosphere, coffee shops in Pontianak have successfully captured the hearts of coffee lovers. This study aims to determine the influence of fear of missing out (FOMO) on self-control and impulse buying in viral coffee shops. The population in this study were people who had previously purchased coffee shops in Pontianak, selected using a purposive sampling method, resulting in a total sample of 100 people. This quantitative study tested hypotheses using SmartPLS3. The results showed that FOMO had a positive effect on purchases of viral coffee shops in Pontianak, self-control had a positive effect on purchases of viral coffee shops in Pontianak, and impulse buying had a positive effect on purchases of viral coffee shops in Pontianak
Co-Authors Anandha Shafitry, Mayfhuzha Ariffin, Muchammad Arweni Arweni, Arweni Febrianawati, Febrianawati Feryanto, Noser Hesti, Fitria Yoga Kariza, Cesy Iola Kelvin , Kelvin Rawa, Ricola Dewi Reswari, Rianti Ardana Rika, Magdalena Siregar, Hendri Parhotan Tantri Wicaksono, Amin Zalviwan, Muhammad