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All Journal EDU-MAT: Jurnal Pendidikan Matematika Jurnal JEETech Ainara Journal (Jurnal Penelitian dan PKM Bidang Ilmu Pendidikan) JOLLT Journal of Languages and Language Teaching Jurnal Pengabdian Olahraga Masyarakat Journal of General Education and Humanities Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Indonesian Health Journal Jurnal Abdimas Kesehatan Jurnal Farmasi Galenika
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Journal : Jurnal JEETech

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Pemetaan Konsumen Berdasarkan Perilaku Transaksi Produk Ritel Pada Distributor XYZ Semarang Galahartlambang, Yanuangga; Khotiah, Titik; Jumain, Jumain
Jurnal JEETech Vol. 3 No. 2 (2022): Nomor 2 November
Publisher : Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/jeetech.v3i2.3201

Abstract

Customer segmentation is essential for any business to better understand their customers, to maintain customer satisfaction, and to develop product and service needs. The purpose of customer segmentation is to determine how to handle customers in each category to increase each customer's profit for the business. Distributor XYZ Semarang is a multi-branched company engaged in the sale of consumer retail products to serve customers from small (retail) to large (wholesale) businesses. The database used in this study was taken from one branch with a transaction period of 2 years. The purpose of this research is to build a customer segmentation model based on customer demographics and transaction behavior and to help businesses better understand their customers to support marketing strategies. The proposed segmentation model is regarding customer demographic data regarding Recency, Frequency, and Monetary (RFM) resulting from purchasing behavior, customers have been segmented using the K-means grouping technique into various groups based on their similarities, and profiles for each group are identified based on their characteristics. . Thus, companies can find out the behavior of customers from the results of grouping based on how much value they spend, how often they make purchases and what products are their shopping concerns where this can be used as an evaluation basis for marketing strategies and further analysis..
Co-Authors @Mustaffa, Madiawati Mamat Abdullah Joni Guci, Ammar Adwiat, Nur Rabiatul Andi Saparia Anwar Anwar Arisanty, Arisanty Assa, Anggri Alfira Yunita Azizatuz Zahro Beba, Nova Natalia Budi Budi Dwi Listyorini Fahmi, Agria Fahrul, Muhammad Faisal, Eka Oktaviani Faradiba, Deajeng Azura Gunawan Gunawan HS, Mutmainnah. Humaedi Ikhwan Abduh Jamaluddin Jamaluddin Kamarudin Kamarudin khafyah, Nur Khotiah, Titik Lestari, Nunik Martin Madude, Meilin Anggreyni Mua, Estelle Lilian Mustayah ., Mustayah Nila Sastrawati, Andi Nur Aisyah Nur Halifah, Nur Rahmawati, Dyah Restawan, I Gede Ribka, Juliana Neng Sabarulin, Sabarulin Salasa, Alfrida Monica Satriana Satriana Selvi Mutia, Andi Sepang, Janice Sri Purwaningsih Susanto, Denny Syamsuddin Mallala Syifa, Hariani TR Dewi, Sisilia Tri Widyasari Untu, Zainuddin Usba, Muhammad Yanuangga Galahartlambang