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Journal : RESLAJ: Religion Education Social Laa Roiba Journal

Belanja Tanpa Rencana: Peran Kontrol Diri dan Electronic Word Of Mouth dalam Pembelian Impulsif Mahasiswa Nanda Dian Kartika; Lania Muharsih; Yulyanti Minarsih
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 11 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i11.9719

Abstract

This study aims to determine the influence of self-control and electronic word of mouth (e-WOM) on impulsive buying among university students in Karawang. The research employed a quantitative approach with a causal design and involved 206 students aged 18–25, selected through purposive sampling. Instruments used included impulsive buying scales, Brief self-control scales and e-WOM scales. analyzed using multiple linear regression. The results showed that self-control had a significant negative effect, while e-WOM had a significant positive effect on impulsive buying (p < 0.05). Although most respondents had high self-control (46.1%), many still exhibited high levels of impulsive buying (34.5%). This indicates that self-control does not always effectively suppress the influence of e-WOM. The novelty of this study lies in identifying the mismatch between high self-control and impulsive behavior. The findings imply the need for digital education and stronger self-regulation in online shopping environments, especially among students exposed to e-WOM and impulsive buying tendencies.
Self-Control dan Cyberloafing: Tantangan Pengendalian Diri Karyawan di Era Digital (Studi pada PT Pindo Deli 2 Karawang) Ghea Jingga Araya; Lania Muharsih; Holy Greata
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 11 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i11.9759

Abstract

The purpose of this study was to determine the effect of self-control on cyberloafing behavior among employees of PT Pindo Deli Pulp & Paper Mill 2 Karawang. The method used was a quantitative approach with a causality design, as well as a non-probability sampling technique with a saturated sample method, where the entire population of 84 employees were used as respondents. The data collection instrument consisted of a Brief Self-Control Scale and a cyberloafing scale. Data analysis was carried out using simple linear regression, obtaining a significance value of 0.000 and an R² of 0.146. This means that 14.6% of the variation in cyberloafing behavior can be explained by the self-control variable. This means that the results of the analysis indicate that self-control has a significant positive influence on cyberloafing behavior.