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All Journal JEES: Journal of English Educational Study British: Jurnal Bahasa dan Sastra Inggris Reswara: Jurnal Pengabdian Kepada Masyarakat Dharma: Jurnal Pengabdian Masyarakat Journal of Scientific Research, Education, and Technology Journal of English in Academic and Professional Communication
Agustina, Hiqma Nur
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Journal of English in Academic and Professional Communication

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Developing ‘About Us’ and ‘Our Products’ pages for SME Batik’s owned media using applied genre framework Anyassari, Nugrahaningtyas Fatma; Istifaiyah, Alda Imroatul; Agustina, Hiqma Nur; Indrianti, Titien; Rohani, Siti
Journal of English in Academic and Professional Communication Vol 11 No 1 (2025): January
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jeapco.v11i1.5684

Abstract

Indonesian government policy on enhancing SMEs to go international needs support, also, from educational sector, as part of pentahelix. Potentials SME batik has and the problem in completing communication channels it is experiencing, this developmental study addresses. By employing design and development research (DDR), this study developed ‘about us’ and ‘our products’ pages by using applied genre as the framework. The pages were then published on owned media in the form of a website. Following ADDIE model as the research procedure, this study focused on the first three stages- analysis, design, and development-as this was an initial stage. The results of ‘about us’ and ‘our products’ pages were validated by two experts: language expert from a vocational higher institution and content expert from industry. The validation results show positive feedback from both experts in terms of relevance, understandability, language, reliability, adequacy, scope, usefulness, and multimodality. It leads to the possibility to apply applied genre not only in teaching language for specific purposes but also in solving SME batik’s business communication problems.
Co-Authors Adisaksana, Helmy Anastari, Indra Ane Fany Novitasari Batubulan, Kadek Suarjuna Indrianti, Titien Istifaiyah, Alda Imroatul Maya Rizki Fauzia, Maya Rizki Novitasari Novitasari Nugrahaningtyas Fatma Anyassari Nurtjahjani, Fullchis Rahayu, Eka Listianing Salsabila, Tiara Devina Siti Rohani Suharto, Ririn Pratiwi Tri Astuti Handayani, Tri Astuti