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All Journal JURNAL EKONOMI DAN KEBIJAKAN PEMBANGUNAN International Journal of Artificial Intelligence Research Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Community Development Journal: Jurnal Pengabdian Masyarakat Akrab Juara : Jurnal Ilmu-ilmu Sosial STUDI PELAKSANAAN SELFMEDICATION PADA PENDERITA DIARE BERDASARKAN TINGKAT PENGETAHUAN MASYARAKAT PESISIR KECAMATAN SOROPIA KABUPATEN KONAWE INVEST : Jurnal Inovasi Bisnis dan Akuntansi Ekopem: Jurnal Ekonomi Pembangunan Inspirasi Ekonomi : Jurnal Ekonomi Manajemen INTELEKTIVA Jurnal Ekonomi Jurnal Manajemen Bisnis dan Organisasi Jurnal Pengabdian Masyarakat Nusantara Jurnal Umum Pengabdian Masyarakat (JUPEMAS) Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
Kiha, Emilia Khristina
Faculty Of Economics And Business, University Of Timor
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Manajemen Bisnis dan Organisasi

 1 
MARKETING STRATEGY ANALYSIS IN INCREASING THE NUMBER OF NON-WAGE RECIPIENT PARTICIPANTS AT BPJS KETENAGAKERJAAN BELU-ATAMBUA BRANCH Seran, Januaria Delviana; Afoan, Felisisima; Manek, Aquidowaris; Naihati, Elfrida Desiderata; Kiha, Emilia Khristina
Jurnal Manajemen Bisnis Dan Organisasi Vol 4 No 1 (2025): Jurnal Manajemen Bisnis Dan Organisasi (JMBO)
Publisher : Yayasan Pendidikan Cahaya Budaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58290/jmbo.v4i1.466

Abstract

Analysis of Marketing Strategies in Increasing the Number of Non-Wage Recipient Membership: A Case Study on BPJS Ketenagakerjaan Belu-Atambua Branch. This study aims to find out: Analysis of Marketing Strategies in Increasing the Number of Non-Wage Recipient Participants at BPJS Employment Belu-Atambua Branch. The data used in this study is primary data obtained through a questionnaire given to 12 respondents. Instrument testing includes validity tests and reliability tests. The object of this research uses observation, interview and questionnaire methods. Meanwhile, the analysis technique uses the SWOT analysis technique using the IFAS matrix method and the EFAS matrix. The results of the IFAS table analysis on the strength factor are: 2.16 and on the weakness factor (Weaknesses) is 1.56 so that the difference between the strength factor and the weakness factor is +0.60. The results of the analysis of the EFAS table on the Opportunity factor (Opportunities) are: 2.06 and on the Threat factor (Threath) is: 1.82 so that the difference between the opportunity factor and the threat factor is +0.70. Based on the results of the analysis of the IFAS matrix and the EFAS matrix, the value of the WS axis on the SWOT diagram is + 0.60 and the value of the OT axis on the SWOT diagram is + 0.24 so that the position of the BPJS Ketenagakerjaan Belu-Atambua Branch office is in Quadrant I (+,+) using the WO Strategy (Weaknesses - Opportunities) then the strategy recommendation at the BPJS Employment Belu- Atambua Branch office is Progressive, meaning that the organization are in prima and steady condition so it is perfectly pssible to continue.
Co-Authors , Berno Benigno Mitang Afoan, Felisisima Alwin A. Kadir Anggelina Delviana Klau ATHANASIUS SERAN Babulu, Natalia Lily Bernadus Ghawa Rado Bernadus Ghawa Rado Bernadus Ghawa Rado Berno Benigno Mitang Ernestina Lika Felisisima Afoan Fredirikus Timo Fredrianus Nenomnanu Ghawa Rado, Bernadus Gilmantori, Fransisko Alan Haukilo, Emanuel Be HENDRIANA TRIFONIA LAU Ismi Andari KAMILAUS KONSTANSE OKI Klau, Anggelina Delviana Kolo, Adriana Korbaffo, Yesus Armiro Kukuh Arisetywan Lustina Fajar Prastiwi Manek, Aquidowaris Maria Yoanita Usfinit Mitang, Berno B Nahak, Maria Narida Naihati, Elfrida Desiderata nuddin, Burha Patrocinio, Gabriela B.M.C Redjo, Paulina Rosna Dewi Rikhardus Bria Seran Seran, Januaria Delviana Seuk, Gaudensia Sirilius Nafanu Sirilius Seran, Sirilius Timo, Fredirikus Wiwiek Rindayati Yesus Armiro Korbaffo Yesus Armiro Korbaffo