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All Journal Jurnal Online Mahasiswa (JOM) Bidang Pertanian Jurnal Keteknikan Pertanian Tropis dan Biosistem Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Agroteknologi Pertanian dan Publikasi Riset Ilmiah (JAPPRI) Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara
Yusmini, Yusmini
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Agriculture, Biological Sciences & Forestry Humanities Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

 1 
Analisis Kelayakan Finansial Usaha Agroindustri Kerupuk Ikan Tenggiri di Kecamatan Karimun Kepulauan Riau (Studi Kasus Kerupuk Bona) Rizki, Rini Pradipta; Yusmini, Yusmini; Edwina, Susy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16464

Abstract

Fish Crackers business is a business that has great potential to be developed in Indonesia, this is due to the abundant fish catch. One of the fish that is quite widely processed into crackers is mackerel. This study aims to analyze the financial feasibility and sensitivity to changes in input prices and production levels of the Bona Tenggiri Fish Crackers Agroindustry in Karimun District, Karimun Regency, Riau Islands. The research method used is the case study method. The data used are primary data and secondary data. Informants in this study were Bona Agroindustry business owners and 2 workers. Data analysis of investment criteria used is Net Present Value (NPV), Internal Rate of Return (IRR), and Net Benefit Cost Ratio (Net B/C). The results showed: Bona Agroindustry is feasible because it has a positive NPV value of Rp.2.163.103.068, the IRR value is greater than the Social Opportunity Cost of Capital (SOCC) which is 46%, and the Net B/C value is greater than zero which is 5,94. Based on the results of the sensitivity analysis conducted on the 15,38% increase in mackerel input prices, 30,36% increase in cooking oil input prices and a 10% decrease in production, it shows that the Bona Agroindustry business is still feasible to run or develop.
Analisis Usaha dan Strategi Pemasaran Agroindustri Tahu (Studi Kasus: Tahu Bapak Kuswardi di Jl. Gajah Tunggal Desa Tualang Kabupaten Siak) Putri, Isnaini; Yusmini, Yusmini; Edwina, Susy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19368

Abstract

Mr. Kuswardi's tofu agroindustry has been operating since 1996. Despite its longevity, the business faces several challenges, including declining demand due to market competition and limited promotional efforts, which still rely on word of mouth. Additionally, the utilization of tofu waste remains suboptimal, even though tofu dregs have economic potential if processed properly. This study aims to analyze the business performance and formulate appropriate marketing strategies for the tofu agroindustry. The research was conducted from January to April 2025 using a case study method. Respondents consisted of those involved in determining SWOT and AHP components. The results showed that the total cost of raw materials was IDR 22.137.500,00, and the total production cost in December 2024 was IDR 40.748.438,00. The business earned total revenue of IDR 57,750,000.00 and a profit of IDR 17.001.563,00. The final product value was IDR 30.000,00, and the value of other inputs was IDR 1.720,00. The Revenue-Cost Ratio (RCR) of 1.4 indicates that the business is financially feasible. The added value per unit of tofu production was IDR 16.780, with a value-added ratio of 56%. Marketing is carried out through a single channel: zero-level marketing, where products are sold directly to consumers. The recommended marketing strategy for Mr. Kuswardi's tofu agro-industry is to collaborate with local shops or stalls so that product distribution is more stable and even and to utilize social media as a means of promotion to expand market reach.
Analisis Hubungan Bauran Pemasaran Terhadap Keputusan Konsumen dalam Pembelian Jamur Tiram di Rumah Jamur Nando Kota Pekanbaru Rahmadhani, Putri; Yusmini, Yusmini; Maharani, Evy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14866

Abstract

Many people today are starting to realize the importance of healthy living by consuming oyster mushrooms. One of the oyster mushroom cultivation businesses in Pekanbaru City is the Rumah Jamur Nando. Rumah Jamur Nando must of course be able to face competition through a marketing mix strategy to attract consumers. The marketing mix is very important so that the Rumah Jamur Nando can overcome challenges in the market, keep up with market changes and can plan marketing activities in a more coordinated manner. This study aims to determine consumer assessments of the oyster mushroom marketing mix at the Rumah Jamur Nando and analyze the relationship between the marketing mix and consumer decisions in purchasing oyster mushrooms at the Rumah Jamur Nando. Sampling in this study using purposive sampling method with a sample size of 75 respondents. Data analysis using descriptive analysis and quantitative analysis using rank spearman. The results showed that consumer assessments of product variables, price, promotion, people (employees), physical evidence and processes in purchasing oyster mushrooms at the Rumah Jamur Nando resulted in an average with the agreed category, as well as the location variable with a fairly agreed category. The Spearman rank correlation coefficient value for all marketing mix variables at the Rumah Jamur Nando, namely product, price, promotion, place, people, process and physical evidence, is positive and there is a significant relationship with consumer decisions in purchasing oyster mushrooms.
Analisis Hubungan Bauran Pemasaran Terhadap Keputusan Konsumen dalam Pembelian Produk Mie Musbar di Kecamatan Sukajadi Kota Pekanbaru Sefira, Tri; Yusmini, Yusmini; Eliza, Eliza
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.15068

Abstract

Competition in the wet noodle business in Pekanbaru City has had a major impact on UMKM Musbar Noodle which have experienced a decline in production due to declining consumer demand. This research aims to determine consumer characteristics in purchasing Musbar Noodle products, to determine consumer assessments of the 7P marketing mix for purchasing Musbar Noodle products in Sukajadi District, Pekanbaru City. This research was conducted in Mie Musbar, Sukajadi District, Pekanbaru City. The sampling method uses survey and interview methods. Sampling used a non-probability sampling method, namely purposive sampling with a sample size of 60 respondents. Data analysis used in this research used quantitative descriptive analysis and Spearman rank correlation analysis. The first and second objectives were analyzed using quantitative descriptive analysis and the third objective used Spearman rank correlation analysis. Consumer assessment of the 7P marketing mix as a whole is considered good by consumers. The relationship between the 7P marketing mix and consumer decisions has a very strong, strong and quite strong and significant relationship.
Co-Authors Ahmad Rifai Andrina, Hanifaturrahmi Arifudin arifudin Djaimi Bakce Eliyana, Isnani Eliza Eliza Evy Maharani Jumatri Yusri Mubarak Mubarak Mustaqim Mustaqim, Mustaqim Novia Dewi Putri, Isnaini Rahmadhani, Putri Ramadhana, Trisca Rizki, Rini Pradipta Sakti Hutabarat Sefira, Tri Shorea Khaswarina Susy Edwina Syaiful Hadi Usiska, Gebby Yeni Kusumawaty Zohrah, Prita Andika Zulhamid Ridho