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Journal : Journal Islamic Business and Entrepreneurship / JIBE

Prediksi Kebangkrutan Menggunakan Metode Altman Z-Score Pada Perusahaan Yang Terdaftar di Bursa Efek Indonesia Elysah Rizkiah; Adita Nafisa
Jurnal Bisnis Islam dan Kewirausahaan Vol 2 No 1 (2023): Journal Islamic Business and Enterpreneurship
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v2i1.1895

Abstract

This study aims to predict the level of bankruptcy of companies listed on the Indonesia Stock Exchange using the Altman Z-Score method. This research uses descriptive quantitative method. The sampling method is purposive sampling as many as 14 companies. Secondary data is in the form of financial statements of companies in the plastic and packaging sub-sector for the period 2017 to 2019. The level of bankruptcy is shown through 3 zones, namely the dangerous zone, the gray area, and the healthy zone. There were 21% of plastic and packaging companies classified into the dangerous zone (bankrupt) in 2017 and 2018, increasing to 29% in 2019. There are plastic and packaging sub-sector companies classified as gray area in 2017 to 2019 at 57%. And there are plastic and packaging sub-sector companies that are classified as healthy zone categories in 2017 and 2018 by 21% and decreased in 2019 by 14%. So, it can be concluded that plastic and packaging companies experienced a stable condition in the year of the study, the increased potential for bankruptcy is due to debt greater than capital so that it will produce a minus value or in other words can bring losses to the company if debt and capital are not balanced. Strategies and suggestions for companies are to improve financial performance by conducting periodic evaluations.
Analisis Pemberian Diskon sebagai Strategi Pemasaran Pada PT Jaring Abadi Retailindo Hidayatulloh, M. Alfin; Pratiwi, Dwi Ajeng Regi; Nafisa, Adita; Wardani , Rama Aditya
Jurnal Bisnis Islam dan Kewirausahaan Vol 3 No 2 (2024): Journal of Islamic Business and Entrepreneurship (JIBE)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v3i2.4449

Abstract

This research aims to analyze discounts as a marketing strategy at PT Jaring Abadi Retailindo. The method used in this research is a qualitative method, namely by studying or researching aspects of written or oral speech which will produce descriptive data. The data collection technique was carried out using triangulation and data         analysis was inductive. The results of this research indicate that the marketing strategy used at PT Jaring Abadi Retailindo through providing discounts is to attract consumer attention. This strategy is used with the aim of generating consumers' desire to shop for products that are being discounted, furthermore consumers are also interested in looking at other products so that a desire to buy arises or what is usually referred to as an unplanned purchase (impulse purchase). Providing discounts is always associated with events organized by PT Jaring Abadi Retailindo, including discounts for members, discounts in the form of vouchers, discounts when it rains, discounts in the form of vouchers, discounts in the form of buy one get one, discounts at Eid al-Fitr events, Christmas, and the end of the year. Discounts are still very relevant to be used today by PT Jaring Abadi Retailindo, as a company strategy in positioning consumers as an important component that must be considered. This of course has an impact on the company's success in maintaining market position, product value and consumer loyalty so that it is not easily transferred to competing companies