Article Per Year (5 Year)
p-Index From 2020 - 2025
6.533
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis SEGMEN Jurnal Manajemen dan Bisnis Katalogis JAM : Jurnal Aplikasi Manajemen Journal of Humanities and Social Studies Jurnal Akun Nabelo : Jurnal Akuntansi Netral, Akuntabel, Objektif Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal EMA (Ekonomi Manajemen Akuntansi) Jurnal Ilmu Perbankan dan Keuangan Syariah Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) International Journal of Health, Economics, and Social Sciences (IJHESS) Jurnal Abdimas Bina Bangsa Akuntansi Bisnis & Manajemen (ABM) AKM: Aksi Kepada Masyarakat Jurnal Kolaboratif Sains Golden Ratio of Finance Management Batara Wisnu : Indonesian Journal of Community Services Jurnal Akuntansi Dan Bisnis Indonesia (JABISI) Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Pengabdian Masyarakat Bidang Sosial dan Humaniora Optimal: Jurnal Ekonomi dan Manajemen Jurnal Mutiara Ilmu Akuntansi Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Jurnal Manajemen dan Ekonomi Kreatif Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Jurnal Kajian Dan Penalaran Ilmu Manajemen Bisma : Business and Management Journal Jurnal Ekonomi Kreatif Indonesia Revenue Manuscript Agroland: Jurnal Ilmu-ilmu Pertanian Sasambo: Jurnal Abdimas (Journal of Community Service) The Journal of Financial, Accounting and Economics Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Erwan Sastrawan
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Tadulako
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 51 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JAM : Jurnal Aplikasi Manajemen

 1 
THE DIGITAL MARKETING TO INFLUENCE CUSTOMER SATISFACTION MEDIATED BY PURCHASE DECISION Bachri, Syamsul; Putra, Setiawan Mandala; Farid, Erwan Sastrawan; Darman, Darman; Mayapada, Arung Gihna
Jurnal Aplikasi Manajemen Vol. 21 No. 3 (2023)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2023.021.03.03

Abstract

Consumer satisfaction and purchasing decisions made by consumers have always been a concern of marketers, taking into account these two aspects can encourage businesses to develop. Digital marketing is one of the factors that can shape consumer satisfaction and purchase decisions. For this reason, this study aims to prove whether there is an influence between digital marketing on purchasing decisions and consumer satisfaction, the influence of purchasing decisions on consumer satisfaction, and to prove whether purchasing decisions can mediate the relationship between digital marketing and customer satisfaction. This study, using Structural Equation Modeling (SEM) Partial Least Squares (PLS) analysis to test the hypothesis. This study also using a non-probability sampling method through a judgmental sampling technique. The minimum number of samples in using SEM is 100-200 samples, and this study uses a sample of 100 respondents. The results of the study show that digital marketing influences purchasing decisions and also influences consumer satisfaction. Other findings show that purchasing decisions have a positive effect on consumer satisfaction. The research findings also show that purchasing decisions can positively mediate the relationship between digital marketing and consumer satisfaction. The findings of this study have practical implications especially transformations in digital-based marketing strategies. The use of various digital marketing strategies such as email marketing, search engine optimization, search engine marketing, content marketing, social media marketing, etc., can help companies or marketers to increase consumer decisions in making purchases which at the last can build their satisfaction.
Banking on Belief: Investigating the Influence of Religiosity on Sharia Banking Adoption Fattah, Vitayanti; Bachri, Syamsul; Sutomo, Maskuri; Farid, Farid; Farid, Erwan Sastrawan
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.06

Abstract

One of the financial institutions currently developing in Indonesia is sharia banking, but previous research states that the majority of people still use conventional banking products. This is because conventional banks have various products, are more diverse, and have advantages over sharia banks. Therefore, this research aims to identify how religiosity and perceptions can influence people's decisions to use sharia banking services. The type of research conducted is quantitative research. Quantitative research is the type of research conducted. The population consists of 1350 traders located in Manonda Market and Masomba Market in Palu City. Simple Random Sampling is the sampling technique used. In this research, there are 180 respondents whose data will be used to test the hypotheses. The research takes place in the traditional markets of Masomba and Manonda in Palu City, and the data collection was conducted in the year 2023. The data that will be used to test the hypothesis in this research is 180 respondents from questionnaires distributed directly to respondents. The research results show that religiosity can influence people's perceptions regarding Islamic banks; apart from that, perceptions are also found to influence consumer decisions when using sharia banking products. Furthermore, perception can be a good mediator between religiosity and consumer decisions, but in this research, it was found that religiosity cannot influence people's decisions to use sharia banking. The implications of this research are important for academics by opening opportunities for further research regarding the complexity of the relationship between religiosity, perceptions and customer decisions in Islamic banking. For Islamic banking practitioners, these results emphasize the importance of understanding the role of perception in increasing the acceptance and use of Islamic services.
Co-Authors Abd. Malik Abdullah, Wiranto S Afrizun Afrizun Aldo Almando Parengkuan Ali, Muhammad Haikhal Amirudin, Muhammad Anisah Anisah Annisah, Annisah Armawati Armawati Arung Gihna Mayapada Asbal Rasyid Ayu Putri Utami Aziz , Abdul B, Siska Yoce Chelsea Vanderkley Darman Darman Darman, D. Dwiyanto, Diky Eliarni S.T Rantenay Farid Farid, Farid Fatlina Fatlina Z Haeruddin Tobigo Harnida Wahyuni Adda Hartin Miftahul Jannah Hartin Miftahul Jannah Hidayah, Rizkyawati Husnah Husnah Iin Irawati Iin Irawati Indra Setiawan IRA NURIYA SANTI Jualiana Kadang Juliana Kadang KORNELIUS, YOBERTH Latifah Sukmawati Yuniar Launa, Noval Leni Karlina Magdalena Palny Ma’dika Maskuri Sutomo Moh. Agus Moh. Faldi Moh. Taufal Mohammad Amin Mohammad Amin Mohammad Ega Nugraha Mohammad Zeylo Auriza Muh. Riswandi P Muh. Thaib Muhammad Fahrurahman Muhammad Riswandi Palawa Muhammad Yunus Kasim Muhammad Zeylo Auriza Munawarah Munawarah Munawarah, Munawarah Munawarah, M. Muslimin Muslimin Muslimin, Ulfah Rizky Nada Afisa Ad’jen Nadhira Afdalia, Nadhira Nayoan, Fera Nichen, Nichen Nini Andriani Nopriscilla, Niluh Ayu Nurdalema NURDIN, DJAYANI Nurul Miftahul Jannah Putri, Inggrid Rahmadhani R, Abdul Azis Rahmat Rahmat Rahmat, Eliarni S.T Rantenay Rahmatio Rahmatio Rian Risendy Rifaldi Rifaldi, Rifaldi Ririen Hardani Risendy, Rian Rizki Wembali Rizky, Mega Rosida P. Adam Rudy Gosal Rustam Rustam Sagitha, Tiara Sahrul Fat K. Pandjo Sahrul Fat K. Pandjo Setiawan Mandala Putra Siti Nurhasanah Yusuf Sitti Aminah Hamzah Karim Solly Aryza Sri Wanti Suardi Suardi Suardi Suardi Sukardi Nurdin Surayya Surayya Suriyadi Samudra Suryadi Samudera Sutanto, Pascalia Syamsuddin Syamsuddin Syamsul Bachri Syamsul Bachri Syamsul Bachri Syamsul Bahri Syamsul Bahri Dg. Parani Syamsul Bahri Dg.Parani Syamsul Bahri Dg.Parani Tanra, Andi Ainil Mufidah Teguh Hilmansyah Urmila Urmila Utami, Ayu Putri Vitayanti Fattah Zainuddin, Fatlina