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All Journal Jurnal Ilmu Informasi Perpustakaan dan Kearsipan Indonesian Journal of Mathematics and Natural Sciences Ultimacomm: Jurnal Ilmu Komunikasi Journal of Information System, Applied, Management, Accounting and Research Jurnal Peurawi : Media Kajian Komunikasi Islam Jurnal Digit : Digital of Information Technology Agri Wiralodra Jurnal Pengabdian Masyarakat Bangsa Research Horizon Indonesian Journal of Community Engagement Vox Populi: Jurnal Umum Pengabdian Kepada Masyarakat
Reynaldi, Reynaldi
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Journal : Journal of Information System, Applied, Management, Accounting and Research

 1 
PENGARUH HARGA, PROMOSI DAN PERSEPSI KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN DIAMOND MOBILE LEGEND PADA WEBSITE CODASHOP Reynaldi, Reynaldi; Karla, Eva; Stevianus, Stevianus
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 2 (2024): JISAMAR (March-May 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i2.1375

Abstract

The aim of this research is to analyze the influence of price, promotion and perceived convenience on the decision to purchase mobile legend diamonds on the Codashop website. The analysis method in this research uses quantitative primary data, the test stages carried out are: normality test, multicollinearity test, heteroscedasticity test, T test, F test, and coefficient of determination. The data used in this research used a questionnaire instrument and valid data which was collected from 100 respondents. The data collection technique used in this research is through a questionnaire. The testing tool used is SPSS version 25 software. The research results show that partially the variable Price (X1) has a sig value of 0.000 < 0.05, Promotion (X2) has a sig value of 0.000 < 0.05 and Perceived Convenience (X3) has a sig value of 0.001 < 0.05. This means that partially price, promotion and perceived convenience have a positive and significant effect on purchasing decisions. Meanwhile, simultaneous calculations obtained a sig value of 0.000 < 0.05. This means that price, promotion and perceived convenience together (simultaneously) have a positive influence on the decision to purchase Diamond Mobile Legend on the Codashop website.
PENGARUH PERSEPSI HARGA DAN BRAND IMAGE TERHADAPKEPUTUSAN PEMBELIAN DI MC DONALD’S MARGONDA DEPOK Reynaldi, Reynaldi; Karla, Eva; Stevianus, Stevianus
Journal of Information System, Applied, Management, Accounting and Research Vol 8 No 4 (2024): JISAMAR (September-November 2024)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v8i4.1511

Abstract

Tujuan penelitian ini adalah menganalisis pengaruh persepsi harga dan brand imageterhadap keputusan pembelian Mc Donald’S di Margonda Depok Metode analisis pada penelitian ini menggunakan data primer kuantitatif, tahap uji yang dilakukan adalah:uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji T, uji F, dan koefisien determinasi. Data yang digunakan dalam penelitian ini menggunakan instrumen kuesioner dan data valid yang berhasil dikumpulkan sebanyak 100 responden. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah melalui kuesioner. Alat bantu pengujian yang digunakan adalah software SPSS versi 25. Hasil penelitian menunjukan bahwa secara parsial variabel Persepsi Harga (X1) dengan nilai sig 0,03< 0,05 dan Brand Image (X2) dengan nilai sig 0,03< 0,05. Artinya bahwa secara parsial Persepsi Harga dan Brand Image berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Sedangkan perhitungan secara simultan diperoleh nilai sig 0,001< 0,05. Artinya bahwa Persepsi Harga dan Brand Image secara bersama-sama (simultan) berpengaruh positif terhadap Keputusan Pembelian di Mc Donald’S.
PENGARUH REBRANDING, KERAGAMAN PRODUK DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN DI MAKO CAKE & BAKERY DI MARGONDA DEPOK Reynaldi, Reynaldi; Karla, Eva; Stevianus, Stevianus
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 2 (2025): JISAMAR (March-May 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i2.1885

Abstract

The purpose of this study was to analyze the effect of rebranding, product diversity and price perception on purchasing decisions at Mako Cake & Bakery in Margonda Depok. The analysis method in this study used quantitative primary data, the test stages carried out were: normality test, multicollinearity test, heteroscedasticity test, T test, F test, and coefficient of determination. The data used in this study used a questionnaire instrument and valid data that was successfully collected as many as 100 respondents. The data collection technique used in this study was through a questionnaire. The testing tool used was SPSS software version 25. The results of the study showed that partially the Rebranding variable (X1) with a sig value of 0.000 <0.05, Product Diversity (X2) with a sig value of 0.005 <0.05. and price perception with a sig value of 0.000 <0.05 This means that partially Rebranding, Product Diversity and Price Perception have a positive and significant effect on Purchasing Decisions. Meanwhile, the simultaneous calculation obtained a sig value of 0.000 <0.05. This means that Rebranding, Product Diversity and Price Perception together (simultaneously) have a positive effect on Purchasing Decisions at Mako Cake & Bakery.
Co-Authors Agus Sevtiana Audita Nuvriasari Aulia Ramadhani B, Ahmad Nurul Ihsan Bintang , Muhamad Fachry Pratama Celloni, Alexa Princie Cindi, Cindi Deni Satria Elva Rahmah Engliana, Engliana Eva Karla, Eva Gracella, Silvia Gunawan, Farrel Alexander Gunawan, Muh. Tedy Hakim, M. Faris Al Iskandar Iskandar Jaya, Harman Julianto, Tegar Juswadi, Juri Latif, Das'ad Michaela, Raissa Mulyati, Neneng Sri Mulyati Naimah Naimah Natiara, Natiara Nurwaqiah, Nurwaqiah Putri Febriani, Widia Rahman, Syinta Ramahdan, Gion Rustono - Santi Rimadias Sasgita, Nabila Sembiring, Rinawati Septian, Willy Eka Stevianus Stevianus Suhardiman Suhardiman Suryanto, Florencia Irena Suwandi Suwandi Syafrizal, Wahyu Tajibu, Kamaluddin Taradipa, Maharani Wahyuddin Wahyuddin