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All Journal Interaksi : Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi SOSIOLOGI NUSANTARA SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal Bina Praja Edukasi Islami: Jurnal Pendidikan Islam JIKE : Jurnal Ilmu Komunikasi Efek Journal Of Agritech Science (JASc) Jurnal Abdimas Mahakam Jurnal Audience Ideas: Jurnal Pendidikan, Sosial dan Budaya MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Community Development Journal: Jurnal Pengabdian Masyarakat Sosial : Jurnal Ilmu-Ilmu Sosial Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Kajian Ilmiah Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Virtu: Jurnal Kajian Komunikasi, Budaya dan Islam Jambura Journal Civic Education Geographica: Science and Education Journal International Proceedings of Nusantara Raya Social Engagement: Jurnal Pengabdian Kepada Masyarakat Pawarta: Journal of Communication and Da'wah Jambura Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Juniarti, Gita
Faculty Of Social Science, Universitas Negeri Gorontalo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Virtu: Jurnal Kajian Komunikasi, Budaya dan Islam

 1 
PENGARUH MOTIF MENONTON VLOG “MAUDY AYUNDA’S BOOKLIST” TERHADAP KEPUASAN MAHASISWA MEMPEROLEH INFORMASI Juniarti, Gita
Virtu: Jurnal Kajian Komunikasi, Budaya dan Islam Vol. 3 No. 1 (2023)
Publisher : Virtu: Jurnal Kajian Komunikasi, Budaya dan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/virtu.v3i1.32553

Abstract

Technological developments have led to video bloggers, also known as vlogs. Vlogs are not only used to convey information about entertainment, but vlogs also function as educational forums. One of the vlogs with hundreds of thousands of subscribers and millions of viewers is Maudy Ayunda's Booklist vlog. The vlog tells about interesting things from non-fiction books read by Indonesian actress Maudy Ayunda. This study uses the uses and gratifications theory. Based on this theory, this study analyzes gratifications obtained as student motives for watching vlogs towards gratifications sought, namely student satisfaction after watching the vlog. The purpose of this study is not only to analyze the influence of student motives on satisfaction in watching vlogs but also to analyze the magnitude of the influence of these motives on viewing satisfaction. The findings from this study indicate that students' motives for watching vlogs influence viewing satisfaction. This study uses a quantitative approach and analyzes using simple regression. Questionnaires were distributed to 400 students in 10 faculties at Gorontalo State University. The effect is 49.4%, while other variables influence 50.6%. Recommendations are given to future researchers in Communication Studies to analyze vlogs further, starting from entertainment and educational vlogs to other interesting vlogs.
Co-Authors Abdul Wahab Thomas Adnan Engelen Budiyanto Ahaliki Bumbungan, Apriadi Citra Fransisca Lestari Dano Putri dano Putri, citra F.I.L Eka Sartika, Eka Fatmawaty Damity Hermila A Indrawan Indrawan Ismaul Fitroh Karsum H. Bay Kurnia, Moh. Mirza La Here Kaharfin Moh. Imron Rosidi Muhamad Sholeh Muhammad Akram Mursalim Muhammad Sholeh Nasiru, La Ode Gusman Nikolaus Ageng Prathama NIKOLAUS AGENG PRATHAMA Noval Sufriyanto Talani Ode Gusman Nasiru, La Patria Yulida Augustine Putri, Citra Fransisca Lestari Dano Rahmat Taufik R.L Bau Rieny Sulistijowati Rierind Koniyo Sainudin Latere Salam Siti Mayasari Pakaya Sri Maryati Sri Meylan Mantali Syahrir Soleman, Syahrir Wira Pratama Rumambie Yahya, Nur Alifah Z. Yowan Tamu