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Utari, Prahastiwi
Sebelas Maret University
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Journal : Jurnal Komunikasi Massa

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Kultivasi Citra Kepolisian di Media Sosial (81-91) Izzul Hudia Alfaza; Prahastiwi Utari
Jurnal Komunikasi Massa Vol 17, No 1 (2024): Jurnal Komunikasi Massa Volume 17 Nomor 1 Juni 2024
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v17i1.90285

Abstract

The @txtdrberseragam Twitter account is a Twitter account that contains a variety of news, complaints, and frustrations about uniformed officers, including the police. Researcher found that this account may be influencing the public's perception of the police. This study aims to determine the cultivation process that occurs in the @txtdrberseragam Twitter account against the image of the police in society. The researcher is interested in conducting this research because social media has now become a staple for society, so it can influence the way people think, perceive, and behave. This study was conducted using a mixed method (mixed) with content analysis techniques and in-depth interviews with a number of informants. A total of 68 contents (tweets and retweets) of the @txtdrberseragam account posted from June 1 to 29, 2023 were taken as samples for analysis. Next, 11 followers of the account were selected using purposive sampling to be interviewed as informants. The researcher used the constructivism paradigm to seek out the possible realities that exist and understand how the process of someone's interpretation of something works. The result of the study is the fact that a subjective reality is formed in the eyes of the public who view the police as a bad figure. The existence of the @txtdrberseragam Twitter account directly influences public perception through the media exposure that occurs. In addition, there are other factors such as personal experience, the credibility of the information source, which also contribute to the formation of the existing subybjective reality.
Co-Authors - Pramana Abdul jalil Adhiarso, Dendy Suseno Adimas Maditra Permana Amelia Ramadhani, Amelia Andre Noevi Rahmanto ANDRE RAHMANTO Anggreni, Likha Sari Anshori, Mahfud ARI SURACHMANTO Arifiyanto, Aditya Arsyah Putra , Rizky Ramadhani Asep Kiki Saepul Akbar Ayu, Retno Barunawati Bethy, Rayya Cahya, Afif Nur Cahyo Nugroho, Oki Chairunnisa Widya Priastuty Chatarina Heny Dwi Surwati Diponegoro, Muhammad Agung Dwi Latifatul Fajri Dwi Tiyanto, Dwi Dwiningtyas Padmaningrum, Dwiningtyas Eka Nada Shofa Alkhajar, Eka Nada Shofa Eli Purwati, Eli Emi Widiyanti Firdastin Ruthnia Yudiningrum, Firdastin Ruthnia Fitri, Annisaa Gardiana, Marieti Debyora Haris Annisari Indah Nur Rochimah Hartjarjo, Sri Hastjarjo, Sri Hemas, Lintang Nur Henny, Chatarina Hermawati, Tanti Husandani, Rizky Aditya Ichsan, Muhammad Nur Ign. Agung Satyawan Ignatius Agung Satyawan Izzul Hudia Alfaza Joni Rusdiana Karim, Iklilul Krisna Megantari Lintang Nur Hemas Mahendra Wijaya Mahendra Wijaya Malik Cahyadin Maya Anggraini Muzni, Nurlianti N, Ismi Dwi Astuti Naini, Albert Muhammad Isrun Nourmalihah Tsaqif Kusindriyanti Novriyanto, Bambang Pawito Pawito Pawito Pradhuka, Briant Nor Pramana Pramana, Pinandito Dhirotsaha Pramana, Pramana Raden Ayu Wulantari, Raden Ayu Rahayu, Wien Hesthi Rahmat Hidayat, Agus Rasuli, Rasuli Rifqi Abdul Aziz Rizky Ramadhani Arsyah Putra Safitri, Faiza Hanna Santi Setyaningsih Sarwono, Billy K Satyawan, Agung Satyawan, IGN Agung Satyawan, Ignatius Agung Setianingrum, Vinda Maya Setyanto, Eko Siti Fatimah Sudarmo sudarmo sudarmo Suminah Suminah, Suminah Tanti Hermawati Tsaqif Kusindriyanti , Nourmalihah Werdhaningtyas, Tamalia Dara Widianti, Mira Adita Yulius Slamet