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All Journal Afkaruna: Indonesian Interdisciplinary Journal of Islamic Studies JURNAL MANAJEMEN Jurnal Ilmiah Keperawatan INTEGRITAS : Jurnal Pengabdian BUDGETING : Journal of Business, Management and Accounting Jurnal Cahaya Mandalika Dynamic Management Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Al-Afaq: Jurnal Ilmu Falak dan Astronomi Jurnal Ekonomi dan Bisnis GROWTH (JEBG) Journal MISSY (Management and Business Strategy) Jurnal Comparative : Ekonomi Dan Bisnis DIKTUM: JURNAL SYARIAH DAN HUKUM Jurnal Mahasiswa Entrepreneur Al-Gafari: Manajemen dan Pendidikan Aslamiah: Jurnal Pendidikan, Ekonomi, Sosial dan Budaya Al-Faiza: Journal of Islamic Education Studies Jurnal Ilmiah Ekonomi dan Manajemen Journal of Economics, Assets, and Evaluation Al-Faizi : Hukum, Politik dan Bisnis Jurnal Pengabdian Masyarakat Manage Jurnal Ilmiah Manajemen Dan Kewirausahaan
Izzudin, Ahmad
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Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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Journal : Jurnal Ekonomi dan Bisnis GROWTH (JEBG)

 1 
PENGARUH DESIGN PRODUCT, PERSONAL BRANDING, DISTRIBUTION, DAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN ALBUM K-POP (studi kasus pembeli pada Weverse Shop) Ardhiza, Anabella Rieska; Setianingsih, Wahyu Eko; Izzudin, Ahmad
Growth Vol 21 No 1 (2023): Mei
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2811

Abstract

In order to ascertain the impact of product design, personal branding, distribution, and digital marketing on purchasing choices for kpop albums on the Weverse Shop app, study was carried out. An electronic survey that was given to both women and men who had purchased K-pop records through the Weverse Shop program served as the basis for this study's quantitative approach, which included a purposive sampling method of 112 respondents. Multiple linear regression analysis, partial analyzing (t testing), and testing the coefficient of determination are all employed in data analysis (R2). The analysis's results, which were obtained using SPSS version 25, also reveal that while the distribution and digital marketing variables have a significant impact on buying behavior, the product design and personal brand variables have a significant effect.
PENGARUH KARAKTERISTIK INDIVIDU, DISIPLIN KERJA, DAN MOTIVASI TERHADAP KINERJA KARYAWAN WANITA PADA GUDANG TEMBAKAU UD. SINAR MADURA JAYA Solehah, Nur Ilmiatus; Supeni, Retno Endah; Izzudin, Ahmad
Growth Vol 21 No 2 (2023): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i2.3492

Abstract

Individual characteristics, work discipline and motivation are factors that can influence employee performance. The research aims to examine and analyze the significant influence of individual characteristics, work discipline, and motivation on employee performance at the UD. Sinar Madura Jaya. The type of research used is quantitative research with data collection techniques using observation, questionnaires, documentation and interviews with 60 respondents using census techniques. The analytical tools used in this study are validity test, reliability test, classic assumption test, multiple linear regression analysis, T test, and R2 test. The results of testing the first hypothesis (H1) show that the individual characteristic variable is 0.197 which is greater than 0.05 which means that the individual characteristic variable has no effect on employee performance. The results of testing the second hypothesis (H2) show that the work discipline variable is 0.096 where the value is greater than 0.05, so it can be concluded that the work discipline variable has no influence on employee performance. The results of testing the third hypothesis (H3) show that the motivation variable is 0.000 where the value is smaller than 0.05, so it can be concluded that the motivational variable has an influence on employee performance.
PENGARUH FITUR, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO (Studi Kasus di Mentari Cell Jember) Fitriani, Diana Novita; Fatimah, Feti; Izzudin, Ahmad
Growth Vol 20 No 2 (2022): November
Publisher : Relawan Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/growth-journal.v21i1.2685

Abstract

The Oppo brand smartphone is quite well-known in the Jember area because for teenagers this brand has an affordable price and the benefits of the features that are obtained are sufficient for their daily needs. The results of the initial observation that Oppo is one of the products with high sales. This study aims to determine and identify the effect of price, features and promotions on purchasing decisions. This type of research is quantitative research and data collection techniques using observation, interviews and questionnaires to 106 respondents with sampling techniques, using non-probability sampling with a purposive sampling approach. The analytical tools used in this study are validity test, reliability test, classical assumption test, multiple linear regression analysis. The test results show that the price variable has no significant effect on product purchasing decisions at Mentari Cell Jember, feature variables have no significant effect on product purchasing decisions at Mentari Cell Jember and promotion variables have a significant effect on product purchasing decisions at Mentari Cell Jember. This proves that promotion can influence customer purchasing decisions, because with promotions the customer can determine the appropriate needs for himself.
Co-Authors Achmad Hasan Hafidzi Aenul Apipah AGUSTIN, DWI Akmalia, Atika Firmanda Amaliyah Amaliyah Amelya, Risma Ardhiza, Anabella Rieska Ayuni Hartika Bagaskara, Arvin Baidlo, Tsalitsah Wirdatul Budi Satoto, Eko Dani Hari Tunggal Prasetiyo Devi Permatasari Dewi, Bunga Roes Mala Diansari Reskiputri, Tatit Dita Meitia Dwi Budi Santoso Dwi Trisna Sekar Nurti Eko Budi Satoto Endang Mintarja, Endang Faidlaani, Akhmad Fais, Agus Khoirul Febriyanti, Eka Dwi Feti Fatimah Fitriani, Diana Novita Haris Hermawan, Haris Harliana Harliana Ida Ayu Putu Sri Widnyani Indrayanti, Latri Izzatul Mardhiah, Izzatul Khoirul Muanam, Mohammad Kusumaningrum, Puput Risti M Basithussyarop, M Basithussyarop M. Irwan Hadi Maharani, Andhika Putra Andryan Mahfudz, Mahsun Mahsun Mahsun Majestika, Rr Aurel Nalini Maulana Intan Fitriani Mubarok, Alaik Muhammad Lutfi Nabila, Revagita Maulida Nining Haryuni Nursaidah Nursaidah Nursaidah, Nursaidah Nuryani, Anum Pramono, Cahyo Pratiwi, Madita Romadhoni Puspitadewi, S, Ira Rahayu, Jekti Retno Endah Supeni Salsabila, Azza Aulia Solehah, Nur Ilmiatus Suparlan . Syaza, Nur Aini T.S.D, Leliya Nanda Utami, Tata Budi Wahyu Eko Setianingsih Wibowo, Yohanes Gunawan Wilaga, Brian Ady Wulandari, Aprilia Nadila Yuniar Alam, Yuniar