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Journal : Jurnal Comparative : Ekonomi Dan Bisnis

THE INFLUENCE OF PRICE, DIGITAL MARKETING, STORE ATMOSPHERE AND PRODUCT DIVERSITY ON PURCHASE DECISIONS Lutfi, Muhammad; Satoto, Eko Budi; Izzudin, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13401

Abstract

The clothing industry at Piala Tanggul Store has developed into a necessity for the community. One of the driving factors for the growth of consumers buying clothing products at Piala Tanggul Store lies in the clothing industry through price, Digital Marketing, Store Atmosphere and Product Diversity. This study aims to determine and analyze the effect of price, Digital Marketing, Store Atmosphere and Product Diversity on purchasing decisions at Piala Tanggul Store. This type of research uses a quantitative method with a sample size of 96 respondents and uses a non-probability sampling technique with a purposive sampling technique using a data collection technique in the form of a questionnaire to respondents. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficients of determination. The results of the analysis obtained show that price, digital marketing, store atmosphere and product diversity have a positive and significant partial effect on purchasing decisions, as well as a simultaneous effect.
THE INFLUENCE OF TRUST, INNOVATION AND SERVICE QUALITY ON CUSTOMER LOYALTY Akmalia, Atika Firmanda; Supeni, Retno Endah; Izzudin, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13351

Abstract

The problems that occur at Osing Barbershop, seen from the level of customer trust, innovation and quality of service indicate problems that need special attention, as well as the low level of customer loyalty at Osing Barbershop, from several factors it is necessary to conduct further research with the aim of increasing customer loyalty at Osing Barbershop. This study aims to determine and analyze the effect of trust, innovation and quality of service on customer loyalty at Osing Barbershop, Jember Regency. This type of research uses a quantitative method with a sample size of 195 respondents and uses the Non Probability Sampling sampling technique with a purposive sampling approach with the help of a questionnaire as the main tool in collecting respondent data. The data analysis technique for this study uses instrument testing, classical assumptions, multiple linear regression, hypotheses and coefficients of determination. The results of the analysis obtained show that trust, innovation and quality of service have a positive and significant effect on customer loyalty at Osing Barbershop, Jember Regency. The results of the f test have a simultaneous effect and the results of the R2 Determination Coefficient test with a contribution level of influence of 0.411 or 41%.
ANALYSIS OF THE EFFECT OF RAW MATERIAL PLANNING, INVENTORY CONTROL, AND RAW MATERIAL QUALITY ON THE PRODUCTION PROCESS Wulandari, Aprilia Nadila; Fatimah, Feti; izzudin, Ahmad
Jurnal Comparative: Ekonomi dan Bisnis Vol 7, No 1 (2025): February
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v7i1.13602

Abstract

This study analyzes the influence of raw material planning, raw material control, and raw material quality on the production process at the Tofu Home Industry in Kaliwates District, Jember Regency. This study used a sample of 106 Tofu Home Industry employees in Kaliwates District, Jember Regency, who were selected using a census technique. The method used was multiple linear regression analysis. The results of the study showed that the three factors had a significant effect on the production process. This study has a novelty by focusing on the Tofu Home Industry and integrating three main variables in the analysis of the production process. The suggestions from this study provide practical direction for employees so that the industry always pays maximum attention to raw material planning, including monitoring its quality and quantity, to ensure that the production process runs smoothly and produces good quality products. Thus, the industry can meet market needs and increase customer satisfaction. Theoretically, this study contributes to the development of production process theory in small industries and opens up opportunities for further research.