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All Journal Agrikultura Jurnal Kesehatan Masyarakat JEJAK Jurnal Tataloka Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad International Journal of Humanity Studies (IJHS) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Anuva: Jurnal Kajian Budaya, Perpustakaan, dan Informasi EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRICA E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Archive: Jurnal Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Journal of Business Economics and Agribusiness
Eka Purna Yudha
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

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POTENSI NILAI MANFAAT EKONOMI DAN KESEDIAAN PETANI MEMBAYAR JASA LAYANAN IRIGASI CIPANGARANGAN Bintang Maulana Gentzora; Trisna Insan Noor; Eka Purna Yudha
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 2 (2021): Juli 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i2.5439

Abstract

This research is motivated by the inequality of availability with the needs of Cipangarangan irrigation water. Farmers using water are proposing to revitalize the irrigation. Based on this background, the objectives of this study are a) to estimate the value of economic benefits from irrigation revitalization; b) analysis of ability (ATP) and willingness to pay WTP) of farmers for irrigation services, and c) knowing ATP and WTP of irrigation services with farmer characteristics. The method used is a mixed method research with primary and secondary data. Respondents were determined using proportional random sampling. The conclusions of the research results: a) Cipangarangan irrigation revitalization is predicted to increase the economic benefit value of Rp. 10,934,091,000 / year, originating from an increase in the net value of rice farming income of Rp. 7,707,231,000 and labor absorption equivalent to Rp. 3,226,860,000 / year. b) The average ATP for irrigation services is relatively smaller (Rp. 38,749) when compared to the average WTP (Rp. 71,195). This condition shows that the range of farmers' ability to pay for irrigation services is smaller than their willingness to pay (ATP <WTP). Conditions like this illustrate the courage of farmers to pay for irrigation services beyond their reach, the utility of irrigation services is relatively higher than the income of service users. This condition is called Captive riders.
ANALISIS POTENSI SEKTOR UNGGULAN DAN PERUBAHAN STRUKTUR EKONOMI DI KABUPATEN SERANG PROVINSI BANTEN Faujatul Hasanah; Iwan Setiawan; Trisna Insan Noor; Eka Purna Yudha
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 7, No 1 (2021): Januari 2021
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v7i1.4876

Abstract

Economic development is part of efforts to improve welfare. The rate of economic development in a region is indicated by the increasing GDP growth. The purpose of this research is to identify leading sectors and analyze the shift in economic structure in Serang Regency in the period 2015-2019. The analysis tools used are Location Quotient (LQ) and Shift Share (SS) analysis. The data used is secondary data obtained from the Central Statistics Agency of Serang Regency. The results showed that there are four sectors that have become the leading sectors in Serang Regency, namely agriculture, forestry, and fisheries; processing industry sector; government administration, defense, and social security sectors are mandatory; as well as the education services sector. Agriculture, forestry, and fisheries sector is the leading sector in Serang Regency with the largest LQ number of 1.56, but shift share analysis shows that this sector has slow growth and low competitiveness. The processing industry sector also has slow growth, but it is a leading sector and has high competitiveness. The structure of the economy in Serang regency has shifted towards the tertiary sector, it is characterized by an increasing percentage of tertiary sector contribution, while the secondary and primary sectors have decreased
ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP KUALITAS PRODUK DAN KUALITAS PELAYANAN RESTORAN CEPAT SAJI McDONALD’S Eka Purna Yudha; Afif Ahmad Rifai; Aqila Shafa Adela
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 8, No 2 (2022): Juli 2022
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v8i2.7558

Abstract

The quality of a product and service to consumers is a major concern in the trade and service industry. One of the efforts that can be done in increasing the competitiveness of the company is to increase customer satisfaction. The purpose of this study is to 1) determine consumer interest in the products and services provided by McDonald's, 2) analyze the performance of McDonald's in providing satisfaction to its customers, 3) analyze the level of customer satisfaction regarding the products and services provided. The data collection carried out in this study was carried out by distributing 50 questionnaires to McDonald's consumers. Importance Performance Analysis method is used to analyze the effect of product quality and service quality on customer satisfaction. The Customer Satisfaction Index method is used to measure the overall level of customer satisfaction. The results of this study indicate that consumers.
ANALISIS KEPUASAN MAHASISWA UNIVERSITAS PADJADJARAN DALAM MENGKONSUMSI PRODUK RICHEESE FACTORY Eka Purna Yudha; Rezky Algipari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8271

Abstract

This study aims to determine and analyze the attributes that affect the satisfaction and level of importance of Richeese Factory's customers. The sample in this study consisted of 40 people who were Agribusiness Students at Padjadjaran University. Primary data collection was done using a questionnaire using the google form feature as measured by a Likert scale. Secondary data obtained from the internet related to research. The method used in this research is descriptive. The data analysis technique uses the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA) through Microsoft Excel Software. The results showed that the level of satisfaction of UNPAD Agribusiness Students who bought Richeese Factory products was 84.55% which was included in the "very satisfied" category.
ANALISIS SPASIAL DAYA DUKUNG DAN DAYA TAMPUNG PANGAN KOTA DEPOK Resa Ana Dina; Eka Purna Yudha
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8965

Abstract

Carrying capacity and capacity are environmental conditions so that they can still support the activities of the people who live in them. Development that is not planned and does not pay attention to the environment is a triggering factor for the environment. Therefore, various efforts are needed to improve food availability in urban areas, especially Depok City as an alternative source of life. Depok City is in a very strategic geographical position, including the Jabodetabekpunjur metropolitan area. Food carrying capacity and capacity in the city of Depok can be an alternative plan for life.
Analisis Risiko Penggilingan Padi Kecil (Studi Kasus Penggilingan Padi SB, Kecamatan Karawang Barat, Kabupaten Karawang, Jawa Barat) Azzahra, Lissa; Heryanto, Mahra Arari; Renaldi, Eddy; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16481

Abstract

SB Rice Mill has a rice yield of 62 kg, which is below the national average yield of 65 kg, also quality of rice is often not in accordance with consumer demand. Both of these lead to losses in the production process that are not handled properly. These risks disrupt performance and hinder the goal to produce rice with good quality and quantity. Therefore, research related to risk analysis was conducted at SB Rice Mill with a qualitative approach and case study. This research was conducted with the aim of identifying risks and the best mitigation actions against these risks through the House of Risk stages 1 and 2. The results showed that there were 19 risk events from 32 risk agents in the rice production process at SB Rice Mill. 13 risk agents are considered as the main cause of the overall risk occurrence which will be handled. Then 21 mitigation actions were identified that need to be carried out.
Rancangan Strategi Pemasaran Digital Terintegrasi Pada Produk Kopi Palasari Menggunakan Metode SOSTAC Gabero, Sandy; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15424

Abstract

Girisenang Cooperative is one of the coffee producers in Bandung Regency, West Java. The cooperative sells coffee products in the form of green beans and roasted beans (Kopi Palasari). In 2023, the average monthly sales of Kopi Palasari were 350 kg, while Girisenang Cooperative has the capacity to produce 1000–1500 kg of roasted beans per month. The low sales of Kopi Palasari are attributed to suboptimal marketing activities, particularly digital marketing. This study aims to design an integrated digital marketing strategy for Kopi Palasari using the SOSTAC method, which consists of six stages: situation analysis, objectives, strategy, tactics, action, and control. The study identified the target market for Kopi Palasari as coffee enthusiasts, coffee shops, and Generation X to Generation Z consumers. Kopi Palasari will be positioned as a masstige brand, providing a luxurious and exclusive impression at an affordable price. Based on the situation analysis, Kopi Palasari will adopt a primary strategy of optimizing social media through content marketing and influencer marketing tactics. The optimization of social media aims to increase public awareness of the Kopi Palasari brand. Additionally, Customer Relationship Management (CRM) will be implemented in all consumer interactions with Kopi Palasari's social media and e-commerce platforms.
Penerapan Sertifikasi Rainforest Alliance di Unit Kebun Malabar PT Perkebunan Nusantara VIII Pangalengan Fadhilah, Adistia; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15323

Abstract

Rainforest Alliance certification assists numerous farmers and companies worldwide to ensure social, environmental, and economic sustainability in consumer production processes. The Malabar Plantation Unit of PT Perkebunan Nusantara VIII made a significant decision by implementing Rainforest Alliance certification in 2009. This study identifies the background of the implementation and process. It evaluates the impact of Rainforest Alliance certification on the plantation's operations, productivity, and tea prices at the Malabar Plantation Unit. The research method used is descriptive analysis, employing farm performance analysis and a case study approach. Data were obtained through in-depth interviews with plantation management, environmental surveys around the plantation, production activity surveys, and related document analysis. The research results indicate that the implementation of certification has brought positive changes, particularly regarding employee welfare and the surrounding environment, although there are still some aspects that do not fully meet the implementation requirements. Additionally, the certification has enhanced the production, productivity, and price of orthodox tea at the Malabar Plantation Unit. This study concludes that although the certification implementation process presents some challenges, it can provide long-term benefits for environmental sustainability and plantation welfare.
Analysis of Several Factors that Influence the Volume of Orange Imports in Indonesia Saidah, Zumi; Yudha, Eka Purna; Supyandi, Dika
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.16173

Abstract

This study aims to analyze the impact of the Consumer Price Index (CPI), international prices, and import tariffs on the import volume of oranges in Indonesia. The increasing volume of orange imports in recent years indicates that external factors play a role in determining import levels. The variables examined in this study include CPI as an indicator of domestic purchasing power, international orange prices as a reflection of global market dynamics, and import tariffs as a government policy affecting international trade. The data used in this study is annual data from 2010 to 2023. The analysis method employed is multiple linear regression to observe the effects of each independent variable on the volume of orange imports. The results show that CPI has a positive and significant impact on the volume of orange imports, indicating that higher CPI levels lead to an increase in imports. International prices have a significant negative effect, implying that an increase in global orange prices reduces the import volume of oranges in Indonesia. Import tariffs also have a negative and significant impact on orange import volumes, meaning that higher import tariffs decrease the number of oranges imported. The multiple linear regression model has a coefficient of determination (R²) of 0.85, indicating that 85% of the variation in the orange import volume can be explained by these three independent variables. These findings highlight the importance of controlling import tariffs and monitoring international prices to effectively manage the volume of orange imports in Indonesia.
STRATEGI PENGEMBANGAN USAHA OLAHAN KEDELAI (Studi Kasus di CV. Intan Alami, Kabupeten Garut) Andika, Alif; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10263

Abstract

ABSTRACTThis study aims to determine alternative strategies in developing soybean processing businesses in CV. Intan Alami Garut Regency through SWOT analysis and QSPM analysis. The method used in this study is a qualitative method using primary data through observation and interviews and secondary data in the form of scientific journals and literature studies. Based on the research results it can be concluded that the strength of CV. Intan Alami in developing her business is access to information and market opportunities with a weakness in determining the selling price. The main opportunity for CV. Intan Alami in developing its business is the use of technology owned by the company with the main weakness being the effectiveness of marketing, advertising and promotion. Based on the SWOT analysis and IE analysis, the main strategies that need to be carried out are market penetration strategies and product development strategies.
Co-Authors Adi Nugraha Adi Nugraha Afif Ahmad Rifai Afwan, Fahrian Aif Ahmad Choibar Tridakusumah Aini, Azizah Aini, Indah Nurul Aliesyanur Fauziah Almira, Bellinda Andika, Alif Annisa Fitri, Annisa Apridiantri, Safira Rahmah Aqila Shafa Adela Arido Laksono Aulia, Safira Aviola, Zulaika Azura, Chiquitita Qinthar Azzahra, Lissa Bagaskara, Fadil Bambang Juanda Benyamin, Gamaliel Bintang Gentzora Bintang Maulana Gentzora Br Ginting, Adika Ivana Carli, Zahra Alfredia Putri Dewi, Vira Kusuma Dina Rahayuning Pangestuti, Dina Dini Rochdiani Dita Faradhila Melinia Dona Setia Umbara Dwiasih, Nayda Eddy Renaldi Eliana Wulandari Elly Rasmikayati Endah Djuwendah Erin Ratna Kustanti Ernah Ernah Ernah, Ernah Esa Noerbayinda Fadhilah, Adistia Fadillah, Futri Fauza Fadiya, Az Zahra Khoirurrizqa Fadlunnisa, Dinar Faoziah Ulfah Fatmawati Farhan, Fahmi Muhammad Farhani, Finivita Faris Maulana Satria Fatmawati, Faoziah Ulfah Faujatul Hasanah Fauziyah, Aulia Hasna Faza, Nadif Muhammad Febrianti, Regita Febriyanti, Tenisya Firman Christian Gabero, Sandy Gita Cheria Vanessa Halomoan, Eric Peter Hardiansyah, Ilham Hasanah, Anggraeni Mafhul Hasani, Fauziyah Sirril Helena Erma Rasita Malau Hendarliana, Asri Nurrizka Hepi Hapsari Heriyanto, Farizy Rafi I Putu Sindhu Respati Widhiguna Indah Setiawati Istiqomah, Nabilla Iwan Setiawan Iwan Setiawan Izzudin, Fahmi Akbar Karo, Kalifman Lingga Izzati Karo Lala M Kolopaking Larasati, Farah Lies Sulistyowati Mahira, Hafshah Ayna Mahra Arari Heryanto Mani, Syifa Al Mirfazli, Miluniqa Yasmin Modjo, Andhika Rangga Kusuma Mohamad Arief Setiawan Mufid, Fadllan Hafiyan Muhamad Nurdin Yusuf Muhammad Aries Muthiah Syakirotin Nabiilah, Putri Nafarin, Bunga enisa Nanda Kurniawati Natasha, Natasha Naufal Daneswara Naufal Muharam Nurdin Neneng Komariah Ningrum, Catharina Audrey Nur Syamsiyah Nur Syamsiyah Nurdijanti, Rahmadevi Nurkhairi, Adinda Nurrahman, Iqbal Nuryani, Nelis Pamungkas, Tegar Iman Ibrahim Pandi Pardian Parhanudin, Idham Pebriyanti, Viyana Perdana, Hafizh Hadian Permana, Reza Permata, Anisa Putri Pitariani Halawa Putri, Cindy Kaori Eka Putri, Maura Zhafira Putri, Nurhadini Rafif Affanda Firdaus Rahmadinna, Salsabila Rahmah, Ulya Rahman, Naufal Rahman, Nazwa Aulia Ramadhani, Ingrid Putri Ramadhani, Nadhifa Zahra Ramadhaningsih, Novita Rania Rosa Kamila Resa Ana Dina Rezky Algipari Rifqi Muhammad Zuhdi Rilus Kinseng Risma Namira Risma Yuniar Rizki Nurislaminingsih Rizki Nurislaminingsih Rizki Nurislaminingsih, Rizki Safira Aulia Putri Salsabila, Andita Samuel Lantip Wicaksono Samuel Lantip Wicaksono Savitri, Adila Riana SETIAWAN, IWAN Shafyra Nuruzzakiya M Sinaga, Artikha Ruth Ckhaeren Seoul Sinaga, Rosiana Sri Fatimah Supriyadi, Ery SUPYANDI, DIKA Suroso, Muhammad Naufal Aditya Suryatno, Iwan Syahira, Nur Syakirotin, Muthiah Tabita, Aya Diva Tambunan, Pascal Christian Maranatha Tangim, Ernah Tasya Regita Prasetyo Tedjalaksana, Viorensa Triana Dewi Trisna Insan Noor Trivita, Rara Annisa Tsalaatsa, Lazuardhi Ibnu Tuti Karyani Ulis Salsabila Wassalwa Ulya Rahmah Wicaksono, Samuel Lantip Widhiguna, I Putu Sindhu Yudiantana, Faradilla Christalia Zahira, Ghaitsa Zainal Arifin Zumi Saidah