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All Journal Agrikultura Jurnal Kesehatan Masyarakat JEJAK Jurnal Tataloka Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad International Journal of Humanity Studies (IJHS) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Anuva: Jurnal Kajian Budaya, Perpustakaan, dan Informasi EQUILIBRIUM: Jurnal Ilmiah Ekonomi dan Pembelajarannya JURNAL ILMIAH MAHASISWA AGROINFO GALUH JURNAL AGRICA E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Kumawula: Jurnal Pengabdian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Archive: Jurnal Pengabdian Kepada Masyarakat e-Jurnal Apresiasi Ekonomi Journal of Business Economics and Agribusiness
Eka Purna Yudha
Departemen Sosial Ekonomi Pertanian, Fakultas Pertanian, Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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Journal : Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis

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PERKEMBANGAN DAN PERUBAHAN RITEL PADA KONDISI NEW NORMAL PANDEMI COVID-19 DI BANDUNG Yudha, Eka Purna; Azura, Chiquitita Qinthar; Ramadhani, Nadhifa Zahra; Hendarliana, Asri Nurrizka
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10402

Abstract

The business world, such as the retail business, has an important role in breaking the chain of spread of the COVID-19 virus because of the large population, mobility, and interaction between people, so this must be anticipated so that the spread of the virus does not spread. Therefore, this new normal life is important to live in order to break the chain of spread of the COVID-19 virus and the wheels of the economy can continue to run by taking maximum possible precautions and following health protocols to prevent the spread and transmission of the COVID-19 virus from getting wider. Based on the results of the research above, several things can be interpreted, namely the survey states that respondents still prefer to carry out shopping activities offline to traditional retail and modern retail, while the use of online or e-commerce platforms in fulfilling household basic needs is still considered very little. This is supported by the survey results, namely the proportion of "Never" shopped at modern retail as much as 8.3%, traditional retail 34.525%, and e-commerce 88.1%, it can be concluded that there are still many respondents who buy groceries offline.
BUSINESS MODEL CANVAS USAHA PRODUK MINUMAN SERBUK KEDELAI NEW MANDALA 525 (Studi Kasus di CV. Intan Alami, Kabupaten Garut) Putri, Maura Zhafira; Rochdiani, Dini; Yudha, Eka Purna; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10910

Abstract

Soybean is one of the food commodities as a source of vegetable protein which has good nutritional content. Soybean productivity has increased since 2019. In running its business, CV. Intan Alami requires an appropriate business strategy to be able to reintroduce the New Mandala 525 soybean powder beverage product. The purpose of this study is to describe the performance of the beverage product business and present the business model for the New Mandala 525 soybean powder beverage product. The research method used is a case study at CV. Natural Diamond, Garut Regency. The data analysis used is the business model canvas for the New Mandala 525 soy powder beverage product business. The results show the performance of the New Mandala 525 soybean powder beverage product business seen from approaches related to product, price, distribution/place/location, promotion, human resources (HR) and source of business capital, New Mandala 525 soybean powder drink is a powdered soybean beverage product made from 100% soybean seeds, sales are made directly and through distributors with promotional activities through electronic media. Human resources are obtained from the results of recruitment and collaboration with partners, business capital using private property and the results of cooperation agreements. The mapping of the nine elements of the business model canvas shows that the New Mandala 525 soybean powder beverage product is a superior product that has a value proposition to be able to compete in the market with a fairly broad customer segmentation. Having partners who can be relied upon to become supporters in reviving the New Mandala 525 soybean powder beverage business.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI APLIKASI PT. XYZ Natasha, Natasha; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10333

Abstract

The rapid development of technology makes the world seem to be without barriers. The internet is one of the technological developments that has been utilized by companies to become a medium of trade and buying and selling. This development is also followed by food business platforms precisely on online groceries. The development of the food business is supported by the abundance of agricultural products in Indonesia and the desire of e-commerce players to help farmers market products directly to consumers. PT. XYZ is one of the fast online shopping services in Indonesia where there is a 1-hour delivery service by paying attention to the freshness and accuracy of the products that will be received by consumers. This study used quantitative methods with surveys through simple random sampling techniques and obtained 91 respondents.  The data were analyzed using descriptive analysis and multiple regression analysis tests. The results showed that marketing mix variables simultaneously affect consumer purchasing decisions at PT. XYZ. Meanwhile, partially the variables of product, promotion, process,
Faktor-faktor yang Memengaruhi Petani Mengusahakan Bunga Anggrek Supyandi, Dika; Pebriyanti, Viyana; Yudha, Eka Purna; Saidah, Zumi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17729

Abstract

Orchid farming has the potential to be developed, because orchids have attractive shapes, colors, and aromas. Despite having great potential, orchid farmers face various obstacles such as productivity fluctuations, land conversion, and market problems that threaten the sustainability of their farming businesses. This study aims to identify factors that influence farmers' decisions in Pamulang District, South Tangerang City, in cultivating orchids. The factors studied include internal factors such as age, education, and experience, as well as external factors such as income, land area, capital, ease of cultivation, market opportunities, farming risks, and the role of the government. The method used is quantitative research with the Rasch Model, where the research sample consisted of 32 orchid farmers. The results of the study showed that ease of obtaining production facilities, availability of land suitable for orchids, and stable market demand are the main factors that encourage farmers to continue their farming businesses. However, the problem of unstable income and difficulty in obtaining capital from external parties, including the government, are the main obstacles. Farmers also consider formal education to have no significant effect on orchid cultivation, which is more influenced by practical experience and non-formal extension. Based on these results, it is recommended that the government provide capital assistance and production facilities with simpler and faster procedures. In addition, improving the quality of extension and training for farmers is also important to increase productivity, especially in the midst of limited land availability.
Efektivitas Media Sosial sebagai Sarana Promosi Pelatihan Project Management AGAVI Institute dengan Pendekatan AIDA Aini, Azizah; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18457

Abstract

One of the education in the agricultural sector whose information can be found on Instagram social media, is Project Management through virtual agribusiness training. This study aims to (1) Identify the characteristics of consumers of the AGAVI Institute Project Management Training Program (2) Analyze the effectiveness of promotional media on consumer buying interest in the This study analyzes the effectiveness of social media using the AIDA approach observatively and exploratively through a qualitative approach, determining informants and respondents purposively, namely Project Management training users and 2 informants (Program & Relation Manager) AGAVI Institute. Proving the AIDA approach is considered effective with an overall score of 4.08 and the score of each AIDA variable is worth attention 4.25, interest 4.10, desire 4.02, and action 3.97. The evaluation that can be done by AGAVI Institute after this research is to pay attention to promotional content so that it can convince the audience to purchase the training offered.
Perbandingan Karakteristik Produk Tahu Berdasarkan Jenis Kedelai pada Produsen Tahu di Sumedang Saidah, Zumi; Djuwendah, Endah; Yudha, Eka Purna; Fitri, Annisa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19498

Abstract

In general, the characteristics of tofu produced in Sumedang come from two types of soybeans, imported soybeans and local soybeans. This study attempts to examine the characteristics of tofu including texture, color, taste, aroma, water content, and durability. This study is descriptive quantitative, where data collection is carried out through cross-tabulation to see the relationship between soybean types and tofu product characteristics. Through direct observation in the field and conducting interviews with a number of Sumedang tofu producers. The results of the study found that the composition of local soybeans and imported soybeans in producing Sumedang tofu has quite significant differences in forming the characteristics of the tofu produced. Tofu using local soybeans has a soybean flavor and aroma, while tofu processed from imported soybeans has a smoother color and texture. These results can of course provide a real picture for Sumedang tofu producers about choosing the type of soybean according to consumer desires and preferences. Local soybeans can be recommended and educated to tofu producers so that local soybeans are maintained and sustainable.
Pengaruh Modal Sosial dan Dukungan Kelembagaan Terhadap Tingkat Keberdayaan Petani Kakao di Wilayah Sekitar Pertambangan Kabupaten Bulungan Suryatno, Iwan; Setiawan, Iwan; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18184

Abstract

Empowered farmers have the capacity to make choices, access resources, and increase income which in turn can improve their livelihoods. Therefore, the level of empowerment of farmers is crucial to ensure the sustainability of their businesses and to overcome challenges such as unpredictable agricultural conditions. In addition to the importance of farmers' empowerment level, it is also necessary to pay attention to factors that can support the creation of farmers' empowerment in running their business. This study aims to analyze the influence of social capital and institutional support on the level of empowerment of cocoa farmers in the area around mining in Bulungan Regency, especially farmers assisted by PT Pesona Khatulistiwa Nusantara (PKN). The approach used in this research is descriptive quantitative with a case study method. Respondents were determined based on the census method of 108 cocoa farmers assisted by PT PKN. Data were analyzed using descriptive analysis techniques and multiple linear regression. The results showed that there is a simultaneous influence of social capital, and institutional support on the level of farmer empowerment. Partial test results of social capital has a significant influence on the level of farmer empowerment (0.037), with an average value indicating that farmers have a fairly good social network consisting of institutional networks, trust, cooperation and norms. However, institutional support did not show a significant effect on the level of farmer empowerment (0.267), which is due to the mismatch of policies with farmers' needs, lack of coordination between institutions, and limited assistance resources. These findings indicate the importance of strengthening social capital and improving institutional support to strengthen farmer empowerment. Some concrete efforts suggested to improve farmer empowerment include adjusting policies to farmers' needs and strengthening cocoa farmers' social networks.
Efektivitas Social Media Marketing terhadap Produk Makanan Pokok (Staple Food) di Superindo Dwiasih, Nayda; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18456

Abstract

Superindo utilizes Instagram and Tiktok to increase the effectiveness of social media marketing. This study aims to analyze the effectiveness of social media marketing on staple food products at Superindo. This study uses a mix method. Data were collected through questionnaires to 100 Superindo customers who actively use Instagram and/or Tiktok randomly. This study uses the AIDA model to assess the effectiveness of social media marketing. The results showed that the role of Instagram and Tiktok was effective in staple food purchasing decisions. This can be seen from the attention variable value of 3.835, interest 3.85, desire 3.89, action 3.6. The use of social media has become an important factor in shaping consumer purchasing decisions.
Faktor-faktor yang Memengaruhi Penghidupan Berkelanjutan (Sustainable Livelihood) Petani Pinggiran Kota Bandung Rahman, Naufal; Saidah, Zumi; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13204

Abstract

Sustainable livelihood is a condition where the community is able to deal with pressures and shocks to manage resources for the welfare of their families now and in the future. It should be noted that the concept of sustainable livelihood is in line with the concept of sustainable development, where sustainable development seeks to maintain the cultural sustainability of a community so that it remains sustainable in the future. The purpose of this study is to analyze sustainable livelihoods and the factors influencing sustainable livelihoods of farming households in the peripheral areas of Bandung City. This research uses a mixed method design of quantitative and qualitative. The research method used was the survey method. The data analysis techniques used were descriptive analysis and multiple linear regression analysis. The results show that the condition of sustainable livelihoods of farming households in the peripheral areas of Bandung City is not bad, but improvements are still needed to improve the condition. The respondents' social environment, which is still supportive in their profession as farmers, also provides a sense of comfort to farmers. Natural capital, financial capital, social capital, and human capital have a significant influence on sustainable livelihoods of farmer households in the peri-urban areas of Bandung City. Meanwhile, physical capital has no effect on the sustainable livelihood of farmer households in the peri-urban areas of Bandung City.
Analisis Penerapan Bauran Pemasaran (Marketing Mix 7P’s) pada Kedai Kopi (Studi Kasus di Mosa Coffeehouse) Tsalaatsa, Lazuardhi Ibnu; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13769

Abstract

The business trends, particularly in the culinary sector, have been rapidly evolving over the past few decades. This study focuses on analyzing the marketing mix of 7Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) at Mosa Coffeehouse, a coffee shop in Bandung. The results of interviews and observations indicate a competition that can be enhanced by strengthening the unique values of each coffee shop. Mosa Coffeehouse's consumers, primarily females aged >21 years and millennials with a monthly pocket money of >Rp 2,000,000, show a preference for original Indonesian coffee products and a variety of food menu options. Prices are adjusted based on product quality, and the strategic location, professional service, appealing interior design, and comfortable facilities enhance the allure of the coffee shop. Despite incorporating most aspects of the marketing mix, weaknesses are identified in the promotion aspect, where the lack of a marketing team and the absence of a digital marketing strategy remain obstacles. Improvements in this aspect could enhance the visibility and competitiveness of Mosa Coffeehouse in the Bandung coffee shop market.
Co-Authors Adi Nugraha Adi Nugraha Afif Ahmad Rifai Afwan, Fahrian Aif Ahmad Choibar Tridakusumah Aini, Azizah Aini, Indah Nurul Aliesyanur Fauziah Almira, Bellinda Andika, Alif Annisa Fitri, Annisa Apridiantri, Safira Rahmah Aqila Shafa Adela Arido Laksono Aulia, Safira Aviola, Zulaika Azura, Chiquitita Qinthar Azzahra, Lissa Bagaskara, Fadil Bambang Juanda Benyamin, Gamaliel Bintang Gentzora Bintang Maulana Gentzora Br Ginting, Adika Ivana Carli, Zahra Alfredia Putri Dewi, Vira Kusuma Dina Rahayuning Pangestuti, Dina Dini Rochdiani Dita Faradhila Melinia Dona Setia Umbara Dwiasih, Nayda Eddy Renaldi Eliana Wulandari Elly Rasmikayati Endah Djuwendah Erin Ratna Kustanti Ernah Ernah Ernah, Ernah Esa Noerbayinda Fadhilah, Adistia Fadillah, Futri Fauza Fadiya, Az Zahra Khoirurrizqa Fadlunnisa, Dinar Faoziah Ulfah Fatmawati Farhan, Fahmi Muhammad Farhani, Finivita Faris Maulana Satria Fatmawati, Faoziah Ulfah Faujatul Hasanah Fauziyah, Aulia Hasna Faza, Nadif Muhammad Febrianti, Regita Febriyanti, Tenisya Firman Christian Gabero, Sandy Gita Cheria Vanessa Halomoan, Eric Peter Hardiansyah, Ilham Hasanah, Anggraeni Mafhul Hasani, Fauziyah Sirril Helena Erma Rasita Malau Hendarliana, Asri Nurrizka Hepi Hapsari Heriyanto, Farizy Rafi I Putu Sindhu Respati Widhiguna Indah Setiawati Istiqomah, Nabilla Iwan Setiawan Iwan Setiawan Izzudin, Fahmi Akbar Karo, Kalifman Lingga Izzati Karo Lala M Kolopaking Larasati, Farah Lies Sulistyowati Mahira, Hafshah Ayna Mahra Arari Heryanto Mani, Syifa Al Mirfazli, Miluniqa Yasmin Modjo, Andhika Rangga Kusuma Mohamad Arief Setiawan Mufid, Fadllan Hafiyan Muhamad Nurdin Yusuf Muhammad Aries Muthiah Syakirotin Nabiilah, Putri Nafarin, Bunga enisa Nanda Kurniawati Natasha, Natasha Naufal Daneswara Naufal Muharam Nurdin Neneng Komariah Ningrum, Catharina Audrey Nur Syamsiyah Nur Syamsiyah Nurdijanti, Rahmadevi Nurkhairi, Adinda Nurrahman, Iqbal Nuryani, Nelis Pamungkas, Tegar Iman Ibrahim Pandi Pardian Parhanudin, Idham Pebriyanti, Viyana Perdana, Hafizh Hadian Permana, Reza Permata, Anisa Putri Pitariani Halawa Putri, Cindy Kaori Eka Putri, Maura Zhafira Putri, Nurhadini Rafif Affanda Firdaus Rahmadinna, Salsabila Rahmah, Ulya Rahman, Naufal Rahman, Nazwa Aulia Ramadhani, Ingrid Putri Ramadhani, Nadhifa Zahra Ramadhaningsih, Novita Rania Rosa Kamila Resa Ana Dina Rezky Algipari Rifqi Muhammad Zuhdi Rilus Kinseng Risma Namira Risma Yuniar Rizki Nurislaminingsih Rizki Nurislaminingsih Rizki Nurislaminingsih, Rizki Safira Aulia Putri Salsabila, Andita Samuel Lantip Wicaksono Samuel Lantip Wicaksono Savitri, Adila Riana SETIAWAN, IWAN Shafyra Nuruzzakiya M Sinaga, Artikha Ruth Ckhaeren Seoul Sinaga, Rosiana Sri Fatimah Supriyadi, Ery SUPYANDI, DIKA Suroso, Muhammad Naufal Aditya Suryatno, Iwan Syahira, Nur Syakirotin, Muthiah Tabita, Aya Diva Tambunan, Pascal Christian Maranatha Tangim, Ernah Tasya Regita Prasetyo Tedjalaksana, Viorensa Triana Dewi Trisna Insan Noor Trivita, Rara Annisa Tsalaatsa, Lazuardhi Ibnu Tuti Karyani Ulis Salsabila Wassalwa Ulya Rahmah Wicaksono, Samuel Lantip Widhiguna, I Putu Sindhu Yudiantana, Faradilla Christalia Zahira, Ghaitsa Zainal Arifin Zumi Saidah