Article Per Year (5 Year)
p-Index From 2020 - 2025
1.879
P-Index
This Author published in this journals
All Journal I-ECONOMICS: A Research Journal on Islamic Economics MBIA Tarbawy : Jurnal Pendidikan Islam Jurnal Ilmiah Manajemen Kesatuan Scientia: Jurnal Hasil Penelitian Tawshiyah: Jurnal Sosial Keagamaan dan Pendidikan Islam International Journal of Economics, Business, and Entrepreneurship (IJEBE) LENTERAL: Learning and Teaching Journal Innovative: Journal Of Social Science Research
Sumar, Sumar
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Innovative: Journal Of Social Science Research

 1 
Pengaruh Citra Merek, Kepercayaan Merek Dan Kualitas Produk Terhadap Kepuasan Konsumen Gen Z Perempuan Produk Emina Di Pangkalpinang Naibaho, Marco Veril Hamonangan; Sumar, Sumar; Noviyanti, Indah
Innovative: Journal Of Social Science Research Vol. 5 No. 4 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i4.20039

Abstract

The growing trend of local cosmetic use among female Gen Z consumers has prompted companies to better understand the factors influencing consumer satisfaction. Emina, as one of the leading local brands, faces challenges in maintaining consumer satisfaction despite its high popularity. This study aims to examine the influence of brand image, brand trust, and product quality on the satisfaction of female Gen Z consumers who use Emina products in Pangkalpinang. The research employs a descriptive quantitative approach with a sample size of 100 respondents, selected through purposive sampling. The independent variables in this study are brand image, brand trust, and product quality, while the dependent variable is consumer satisfaction. Data were collected through questionnaires and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The analysis results show that brand image does not have a significant partial effect on consumer satisfaction. Meanwhile, brand trust and product quality have a positive and significant partial effect. Simultaneously, all three independent variables have a significant influence on consumer satisfaction, with an R² value of 77.9%. This research contributes to the development of marketing strategies for local products, especially Emina, by emphasizing the importance of brand trust and product quality to enhance the satisfaction and loyalty of Gen Z consumers. These findings are also valuable for academics as a reference for similar studies.
Co-Authors Aripin, Zahrial Gladia, Shellia hendrawati, wiwik Hidayat, Arman Karoma, Karoma Mustofa Tohari Naibaho, Marco Veril Hamonangan Nasrun Nasrun Noor, Wahyudin Noviyanti, Indah Priscilia, Meshanda Puterima, Luvia Reniati Reniati Rosidi Rosidi Sutrisna Sutrisna Syarifah Syarifah, Syarifah Tujuh, Syarifah HR Daeng Tujuh, Syarifah HR Dg Zahri, Tsulis Amiruddin