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Journal : Journal of Community Engagement Research for Sustainability

Pemberdayaan Masyarakat dalam Pengembangan Industri Rumah Tangga Sambal Matah Baby Cumi di Kelurahan Air Dingin Hermita, Neni; Putra, Zetra Hainul; Alpusari, Mahmud; Alim, Jesi Alexander; Dahnilsyah, Dahnilsyah; Joleha, Joleha; M. Yogi Riyantama Isjoni; Nurrafiah, Efrida Yuslia; Kholiyanti, Nur; Yurisa, Yurisa; Aljita, Deni; Syahputra, Anugrah Kharisma; Santika, Yuyun; Bantala, Adam Yulyan; Harahap, Alma Rifaldy; Ramadhani, Khairunnisa; Barus, Albianus
Journal of Community Engagement Research for Sustainability Vol. 2 No. 4 (2022): Juli
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/cers.2.4.176-184

Abstract

The Riau University student community service team empowers the community by developing products that can be used as souvenirs of cold water. Cold water itself is a village located in Pekanbaru. The purpose of this community empowerment is to develop the potential of the cold water community, increase community income, and is expected to open up job opportunities for the surrounding community. In addition, the community service team also informs business actors to provide appropriate packaging, starting from packaging and product design. This is so that the product can compete with existing commodities. With an attractive packaging supported by a contemporary design, it will be the main attraction but it can also add to the selling value of a product. Of course, this is also accompanied by marketing through social networks such as Facebook, Instagram, and Whatsapp.
Pemasaran Digital Jadi Kunci Peningkatan Penjualan Produk Kue Bangkit di Kelurahan Air Dingin Hermita, Neni; Putra, Zetra Hainul; Alpusari, Mahmud; Alim, Jesi Alexander; Joleha, Joleha; Dahnilsyah, Dahnilsyah; Isjoni, Muhammad Yogi Ryantama; Rukaniya, Nurzilawati; Lubis, Nadhira Fahrani; Saputra, Rudi; Putri, Dwika Hanifah; Septiani, Ayu; Guisandro, Johannes; Aslamiah, Aslamiah; Waruwu, Riama; Afifi, Azza Ayu; Sihombing, Syeba Sekarini
Journal of Community Engagement Research for Sustainability Vol. 2 No. 5 (2022): September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/cers.2.5.227-234

Abstract

Communities in the Air Dingin, Pekanbaru City, have a variety of sources of livelihood, and one of them is home-based businesses or micro, small, and medium enterprises (MSMEs) engaged in various sectors, both services, and products. However, many of these businesses have not developed optimally, especially in terms of promotion and sales. This is supported by the low level of technology literacy among business owners so that digital promotion and sales are not carried out optimally. Seeing this, Riau University students who are members of the Abdimas Integrated Kukerta (real work course) 2022 team carried out real work course to the people of the Air Dingin village to disseminate digital marketing channels to increase the creative economic potential of the Air Dingin village. The Kukerta team also assists to increase promotion and sales by designing product packaging and various important components that are included, as well as creating product sales accounts on various digital marketing channels such as Instagram, Facebook, and Whatsapp. In addition to improving the regional creative economy, this activity is also expected to introduce regional potential.
Pemberdayaan Masyarakat dalam Pengembangan Industri Rumah Tangga Buntea di Kelurahan Air Dingin Hermita, Neni; Putra, Zetra Hainul; Alpusari, Mahmud; Alim, Jesi Alexander; Joleha, Joleha; Dahnilsyah, Dahnilsyah; Isjoni, Muhammad Yogi Ryantama; Gaurifa, Debi F Putra; Ningsih, Septiara; Anggraini, Fadhila; Diva, Nisrina Nazhifah; Tussa’diah, Halimah; Wahab, Abdul; Agustian, Fadhlan Hatta; Iskandar, Dina Nur; Syarah, Amalia; Agustin, Agustin
Journal of Community Engagement Research for Sustainability Vol. 2 No. 5 (2022): September
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/cers.2.5.245-252

Abstract

The Riau University student community service team empowers the community by developing products that can be used as souvenirs of cold water. Cold water itself is a village located in Pekanbaru. The purpose of this community empowerment is to develop the potential of the cold water community, increase community income, and is expected to open up job opportunities for the surrounding community. In addition, the community service team also informs business actors to provide appropriate packaging, starting from packaging and product design. This is so that the product can compete with existing commodities. With an attractive packaging supported by a contemporary design, it will be the main attraction but it can also add to the selling value of a product. Of course, this is also accompanied by marketing through social networks such as Facebook, Instagram, and Whatsapp.
Co-Authors Abdul Wahab Afifi, Azza Ayu Afrianto, Afrianto Agustian, Fadhlan Hatta Agustin Agustin Aldino Saputra Aljita, Deni Anggraini, Fadhila Annisa Annisa Aruan, Rumiri. R. Arza Aibonotika Aslamiah Aslamiah Atni Prawati Aulia Ramadhani Aurilia, Dinda Ayu Septiani, Ayu Azura, Ayu Bantala, Adam Yulyan Barus, Albianus Diva, Nisrina Nazhifah Divanauli, Diannisa Erni Erni Fadly Azhar Farhana, Qinthara Afni Farrima, Stevani Fauzan, Andriko Fitriani Fitriani Gaurifa, Debi F Putra Guisandro, Johannes Harahap, Alma Rifaldy Indah Tri Purwanti Isjoni, Muhammad Yogi Ryantama Iskandar, Dina Nur Jesi Alexander Alim Jismulatif, Jismulatif Joleha, Joleha Kholiyanti, Nur Lubis, Nadhira Fahrani M. Syarfi M. Syarfi, M. Syarfi M. Yogi Riyantama Isjoni Mahmud Alpusari Mangatur Sinaga Mardiah, Sari Mariasyafriyanti, Mariasyafriyanti Marlianti, Marlianti Masyhur Masyhur Muhammad Farhan Najiha, Siti Neni Hermita Ningsih, Septiara Novitri, Novitri Nurrafiah, Efrida Yuslia Octavionica, Natasya Pricilla, Shania Putri, Dwika Hanifah Ramadani, Nindi Ramadhani, Khairunnisa Ramadhanti, Astrid Razaq, Fadhil Firsan Restiana, Novia Rivieka, Farel Akbar Rukaniya, Nurzilawati Rumiri Aruan Safriyanti, Maria Santika, Yuyun Saputra, Rudi Sari Puspita, Sari Shabrina Shabrina, Shabrina Sianturi, Murni Wahyuni Sihombing, Syeba Sekarini Supriusman Supriusman, Supriusman Syahputra, Anugrah Kharisma Syarah, Amalia Syarfi, M Syarfi, Muhammad Syofia Delfi Syofia, Syofia Tussa’diah, Halimah Waruwu, Riama Yurisa, Yurisa Yustika Dewi, Maya Silvia Zetra Hainul Putra