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All Journal Jurnal Ilmiah Peuradeun International Journal of Community Service Learning Jurnal Ilmiah Tata Sejuta STIA Mataram EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Bisman (Bisnis dan Manajemen): The Journal of Business and Management PINISI Discretion Review Journal of Public and Business Accounting
Saputra, Didin Hadi
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ilmiah Tata Sejuta STIA Mataram

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Efektifitas Promosi Model AIDA dan IMC (Studi Kasus Konsumen yang Berbelanja di Toko Alfamart Lombok Timur Saputra, Didin Hadi
Jurnal Ilmiah Tata Sejuta STIA Mataram Vol 2 No 1 (2016): JURNAL ILMIAH Tata Sejuta STIA Mataram
Publisher : Pusat Penelitian dan Pengabdian pada Masyarakat Sekolah Tinggi Ilmu Administrasi (STIA) Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32666/tatasejuta.v2i1.155

Abstract

Tujuan penelitian ini adalah menentukan efektivias promosi model AIDA terhadap IMC (Integreted Marketing Communication) pada Gerai Alfamart Lombok Timur.
Co-Authors Abubakar Abubakar Aeni, Zohratul Anwar Anwar Dian Aswita, Dian Hayati Hayati Ihsan, Muhammad Shohibul Imamah, Fathnun Israwati Israwati, Israwati Jailani Jailani Jujuk Ferdianto Lalu Gede Muhammad Zainuddin Atsani Maulana, Mila Maydasari, Erlita Mufidah Mufidah Muhammad Ridhwan Nasuhi, M Raehan, Siti Samsul Bahri Susanti, Teni Widyaningrum, Meiyanti Zainuddin Atsani, Lalu Gede Muhammad