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All Journal JURNAL SYARIKAH : JURNAL EKONOMI ISLAM IMARA : Jurnal Riset Ekonomi Islam MALIA: Journal of Islamic Banking and Finance El-Qist : Journal of Islamic Economics and Business (JIEB) Journal of Sharia Economics
BAKRI, aDZAN NOOR
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Economics, Econometrics & Finance Library & Information Science Social Sciences

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Journal : IMARA : Jurnal Riset Ekonomi Islam

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FAKTOR DETERMINAN KEPUTUSAN PEMBELIAN GENERASI Z DI SHOPEE DETERMINANT FACTORS FOR PURCHASE Z GENERATION IN SHOPEE Bakri, Adzan Noor; Hardianti, Dini
Imara: JURNAL RISET EKONOMI ISLAM Vol 4, No 1 (2020): IMARA: JURNAL RISET EKONOMI ISLAM
Publisher : IAIN Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/imara.v4i1.2093

Abstract

The purpose of this research was to describe the determinant factors influencing purchasing decision of Z generation in Shopee. The design of the research was quantitative research by conducting a survey to students of Faculty of Economics and Islamic Business, IAIN Palopo. The results showed there were several factors that influenced purchasing decision of Z generation in Shopee, namely (1) social class, (2) personality, (3) economic environment, (4) motivation, and (5) learning process.
FAKTOR DETERMINAN KEPUTUSAN PEMBELIAN GENERASI Z DI SHOPEE DETERMINANT FACTORS FOR PURCHASE Z GENERATION IN SHOPEE Bakri, Adzan Noor; Hardianti, Dini
Imara: JURNAL RISET EKONOMI ISLAM Vol 4, No 1 (2020): IMARA: JURNAL RISET EKONOMI ISLAM
Publisher : IAIN Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/imara.v4i1.2093

Abstract

The purpose of this research was to describe the determinant factors influencing purchasing decision of Z generation in Shopee. The design of the research was quantitative research by conducting a survey to students of Faculty of Economics and Islamic Business, IAIN Palopo. The results showed there were several factors that influenced purchasing decision of Z generation in Shopee, namely (1) social class, (2) personality, (3) economic environment, (4) motivation, and (5) learning process.
Co-Authors ARHAMI Daud, Akhmad Syarifuddin Hardianti, Dini Hardianti, Dini I Gusti Bagus Wiksuana Ilham Ilham Munir, Nurmaya Fitriani Ramlah Ramlah