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All Journal Jurnal Konseling dan Pendidikan International Journal of Artificial Intelligence Research YUME : Journal of Management Journal of Information System, Applied, Management, Accounting and Research Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Coopetition : Jurnal Ilmiah Manajemen Jurnal Ilmu Manajemen Terapan (JIMT) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) UPI YPTK Journal of Business and Economics JUSIE (Jurnal Sosial dan Ilmu Ekonomi) Indo-MathEdu Intellectuals Journal Jurnal Pengabdian Masyarakat Akademisi Journal of Accounting and Finance Management (JAFM) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Multidisiplin Sahombu Indo-Fintech Intellectuals: Journal of Economics and Business e-Jurnal Apresiasi Ekonomi Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Penelitian Pendidikan Indonesia
Elfiswandi, Elfiswandi
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Coopetition : Jurnal Ilmiah Manajemen

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Boosting Sales through WhatsApp Business and Service Quality: The Mediating Role of Customer Satisfaction at CV. Bhakti Jaya Indonusa (BJI Advertising) Sujaya, Indra; Elfiswandi, Elfiswandi; Lusiana, Lusiana
Coopetition : Jurnal Ilmiah Manajemen Vol. 15 No. 3 (2024): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v15i3.4726

Abstract

This study aims to determine the Increase in Sales: Whatsapp Business and Service Quality with Customer Satisfaction as an Intervening Variable at CV. Bhakti Jaya Indonusa (BJI Advertising). The method used is multiple linear regression analysis and path analysis, with a sample of 100. The results of the study show a significant effect of whatsapp business on customer satisfaction at CV. Bhakti Jaya Indonusa (BJI Advertising). There is a significant effect of service quality on customer satisfaction at CV. Bhakti Jaya Indonusa (BJI Advertising). There is a significant effect of whatsapp business on increasing sales at CV. Bhakti Jaya Indonusa (BJI Advertising). There is a significant effect of service quality on increasing sales at CV. Bhakti Jaya Indonusa (BJI Advertising). There is a significant effect of customer satisfaction on increasing sales at CV. Bhakti Jaya Indonusa (BJI Advertising). Customer satisfaction is able to mediate the effect of whatsapp business on increasing sales at CV. Bhakti Jaya Indonusa (BJI Advertising). Customer satisfaction is able to mediate the effect of service quality on increasing sales at CV. Bhakti Jaya Indonusa (BJI Advertising).
Co-Authors ahmad yani Aima, Havids Aminullah Assagaf Andri Wijaya, Ronni Antonio, Youngky Ardiansyah, Faisal Hidayat Aziz, Yanelsis Nurmala Azzahra, Azzahra Candana, Dori Mittra Candra, Edi Deshaspitri, Deshaspitri Desi Permata Sari Eliza, Rispa Elly Octaviani, Annisa Fitra, Prisda Fitri Yeni, Fitri Fitri, Elva Rahmi Fitria, Lailani Gusmita, Neli Hadi, Hamdy Hady, Hamdy Hanna Pratiwi, Hanna Harefa, Roni Putra Herlina Herlina Indri Wulandari, Indri Indri Yani Jannah, Amiratul Joni Joni Lusiana , Lusiana Lusiana Lusiana Mary, Hilda Melani Putri, Risa Neldi, Mondra Nofriadi Nofriadi Novalinda, Novalinda Prakasa, Tri Matra Putri, Reza Yulia Rafki, Rafnelly Rahayu, Witri Romanza, Rafi Sari, Laynita Sari, Silvia Septiana, Meuthia Setiawan, Suhendra Sujaya, Indra Susriyanti, Susriyanti Syartika, Jelli Isma Veri , Jhon Veri, Jhon Very, Jhon Yamasitha Yulasmi, Yulasmi Yusvi Diana Zefriyeni, Zefriyeni Zefriyenni , Zefriyenni Zefriyenni Zefriyenni, Zefriyenni Zulkifli Z