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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT PENDIPA Journal of Science Education Neraca Keuangan : Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Strategi dan Aplikasi Bisnis SULUH: Jurnal Abdimas Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ekonomi International Journal of Economics (IJEC) JIMP: Jurnal Ilmiah Manajemen Pancasila Jurnal Penelitian Pendidikan Indonesia Atestasi : Jurnal Ilmiah Akuntansi
Noor, Laili Savitri
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Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Mathematics Social Sciences Other

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Journal : JIMP: Jurnal Ilmiah Manajemen Pancasila

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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Bisnis Sepatu Wanita Online Shop Aci Stuff (Studi Kasus Importir Sepatu Wanita Aci Stuff) Awanis, Adara; Noor, Laili Savitri; Hermawati, Ati
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 2 (2024): September
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i2.6373

Abstract

The purpose of this study is to find out about analyzing marketing strategies to increase sales of women shoe business online shop Aci Stuff. The results of this study show that the online shop Aci Stuff is in quadrant IV growing and build of the nine matrix IE SWOT. It can use alternative marketing strategies, which are intensive strategies consisting of market penetration, which is the price of product that match K-Pop fashion trend and maintain relationship with supplier and distributor. The market development strategies consist of create website, and development digital marketing promotional media. As well as product development strategy, which are improvements in product and service quality.
PENGARUH KUALITAS PRODUK DAN GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERAWATAN KULIT AVOSKIN MELALUI RATING SELLER SEBAGAI VARIABEL INTERVENING (STUDI KASUS GENERASI Z PEMAKAI PRODUK AVOSKIN) Salsabila, Valina Adzra; Setiarini; Noor, Laili Savitri
JIMP : Jurnal Ilmiah Manajemen Pancasila Vol. 4 No. 1 (2024): Maret
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jimp.v4i1.6387

Abstract

The field of beauty products continues to experience very rapid development so that a company is required to be more creative in marketing its products. The purpose of this study is to analyze how the influence of product quality and green marketing on the purchase decision of Avoskin skin care products with seller rating as an intervening variable both directly and indirectly. The sample used in this study was 167 respondents with criteria, namely: covering generation Z (1997-2012) and users of Avoskin products and using Non Probability Sampling with Purposive Sampling techniques. The results of this study show that there is a positive and significant influence on product quality on rating seller, there is a positive and significant influence of green marketing on rating seller, there is a positive and significant influence on product quality on purchasing decisions, there is a positive and significant influence of green marketing on purchasing decisions, There is a positive and significant influence of seller assessment on purchasing decisions, There is a positive and significant influence of Product Quality on Purchasing Decisions With rating seller as an intervening variable, there is a positive and significant influence of green marketing on purchasing decisions with rating seller as an intervening variable.
Co-Authors Alkaf, Fatima Tuzzahara Awanis, Adara Badriah, Badriah Deriawan, Deriawan Dian Ratih Laksmitawati Hermawati, Ati I Nengah Suarmanayasa Ika Suhartanti Darmo Imron, Sarojini Iwan Harsono Jacob, Jufri Liliek Nurhidayati Mahmudin, Tono Marwati, Umi Mokoagow, Sitty Sherihulla Musran Munizu Nurapriyanti, Dita Nurapriyanti Nurdiani, Tanti Widia Oktrivina, Amelia Purwoko Purwoko Riza Firmansyah ROOSGANDA ELIZABETH Ruskar, Dandung Safari, Apay Saldin Paputungan Salsabila, Valina Adzra Setiarini Setiawan, Zunan Shirly Kumala Siti Komariah Hildayanti, Siti Komariah Syahidin Syahidin, Syahidin Tyahya Whisnu Hendratni Utami, Eva Yuniarti Yulita Londa