Article Per Year (5 Year)
p-Index From 2020 - 2025
4.93
P-Index
This Author published in this journals
All Journal Journal The Winners Jurnal Mirai Management International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Jurnal BISNIS & KEWIRAUSAHAAN JURNAL MANAJEMEN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bussman Journal : Indonesian Journal of Business and Management Contemporary Journal on Business and Accounting Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kabar Masyarakat Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Jurnal Bisnis dan Kewirausahaan Jurnal Indonesia : Manajemen Informatika dan Komunikasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Atestasi : Jurnal Ilmiah Akuntansi
LAUNTU, ANSIR
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search
Journal : Jurnal BISNIS

 1 
TINJAUAN ELECTRONIC WORD OF MOUTH DAN PERSEPSI NILAI DALAM PENGARUHNYA TERHADAP MINAT KONSUMEN PADA PT. GO-JEK INDONESIA CABANG MAKASSAR Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 2 (2018): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.632 KB)

Abstract

This study aimed to analyze the influence of electronic word of mouth and the perception of value to the growing consumer interest in PT. Go-Jek Indonesia Makassar branch on South Sulawesi. This study is a survey research using questionnaires as instrument and taken as many as 70 respondents using purposive sampling method. The data collection is done by providing a list of questions to respondents who know or have ever used the services of Go-jack. This research use multiple linear regression analysis. The hypothesis was tested by t test and F test. The test results showed that the electronic word of mouth and the perception of value either partially or simultaneously positive and significant impact on consumer interest. Variables electronic word of mouth and is able to explain the variable value perception of consumer interest by 80.3% and the remaining 19.7% can be explained by other variables not included in the research model.
PENGARUH CITRA MEREK DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOYOTA RUSH (Studi pada PT. Hadji Kalla Cabang Alauddin Makassar) Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 8 No 1 (2019): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.261 KB)

Abstract

Influence of Brand Image and Word of Mouth Communication Consumer Purchase Decision Against Toyota Rush in PT. Hadji Kalla Makassar Branch Aluddin. by Mr. Ansir Launtu. This study aims to This research is to test and analyze influence Brand Image and Word Of Mouth Communication on consumer purchase decisions on the  Toyota Rush PT. Hadji Kalla Branch Alauddin Makassar.Collecting data using primary data obtained from questionnaires by using random sampling. The population is all consumers who have ever made a purchase in a specified timeframe starting from the year 2014 to 2017 as many as 894 people, whereas samples taken amounted to 90 respondents. The results of the questionnaire have been tested for validity and realibilitasnya, also has tested the assumptions of classical form of normality test and multicollinearity. Methods of data analysis using regression techniques.The results showed that in the proposed hipotesi acceptable because test results were positive and significant hypotheses. This means that the brand image and word of mouth communication positive and significant impact on the desperation of purchase
PENGARUH BAURAN PROMOSI YANG DILAKSANAKAN OLEH KFC MAKASSAR TERHADAP KEEFEKTIFAN KINERJA PERUSAHAAN Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 1 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.775 KB)

Abstract

This study aims to determine the application of the promotional mix used by Restaurant Kentucky Fried Chicken (KFC) Makassar. This study descriptive qualitative research that will provide an overview the implementation of the promotion mix conducted Restaurant Kentucky Fried Chicken (KFC) Makassar in increasing the amount of buyer. Implementation activities Makassar KFC promotion mix is done by advertising, namely the promotion of the use of multiple media, such as newspapers, radio, installation of signs (nameplate), banners and brochures. Then the individual sales (face to face), namely through the promotion of energy waitresses and distribute flyers. Furthermore, sales promotion, namely promotion by way of trade promotion activities, promotion package, sponsorship and exhibition that followed. While the publication is in cooperation with the press on events and the opening of a new office inauguration Restaurant Kentucky Fried Chicken (KFC) Makassar. KFC promotion activities carried on successfully increased the number of buyers each mount. Strategi promotional mix compiled by doing a few steps, include the identification of target markets, designing messages, media selection and determination of the promotion mix, so it will realize the goal of promotion, which is to create a positive image society and the buyer of the company, to attract buyers and retain existing customers, to realize the greatest possible sales transactions and to increase the optimal profit.
TINJAUAN ELECTRONIC WORD OF MOUTH DAN PERSEPSI NILAI DALAM PENGARUHNYA TERHADAP MINAT KONSUMEN PADA PT. GO-JEK INDONESIA CABANG MAKASSAR Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 2 (2018): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.632 KB)

Abstract

This study aimed to analyze the influence of electronic word of mouth and the perception of value to the growing consumer interest in PT. Go-Jek Indonesia Makassar branch on South Sulawesi. This study is a survey research using questionnaires as instrument and taken as many as 70 respondents using purposive sampling method. The data collection is done by providing a list of questions to respondents who know or have ever used the services of Go-jack. This research use multiple linear regression analysis. The hypothesis was tested by t test and F test. The test results showed that the electronic word of mouth and the perception of value either partially or simultaneously positive and significant impact on consumer interest. Variables electronic word of mouth and is able to explain the variable value perception of consumer interest by 80.3% and the remaining 19.7% can be explained by other variables not included in the research model.
PENGARUH CITRA MEREK DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOYOTA RUSH (Studi pada PT. Hadji Kalla Cabang Alauddin Makassar) Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 8 No 1 (2019): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.261 KB)

Abstract

Influence of Brand Image and Word of Mouth Communication Consumer Purchase Decision Against Toyota Rush in PT. Hadji Kalla Makassar Branch Aluddin. by Mr. Ansir Launtu. This study aims to This research is to test and analyze influence Brand Image and Word Of Mouth Communication on consumer purchase decisions on the  Toyota Rush PT. Hadji Kalla Branch Alauddin Makassar.Collecting data using primary data obtained from questionnaires by using random sampling. The population is all consumers who have ever made a purchase in a specified timeframe starting from the year 2014 to 2017 as many as 894 people, whereas samples taken amounted to 90 respondents. The results of the questionnaire have been tested for validity and realibilitasnya, also has tested the assumptions of classical form of normality test and multicollinearity. Methods of data analysis using regression techniques.The results showed that in the proposed hipotesi acceptable because test results were positive and significant hypotheses. This means that the brand image and word of mouth communication positive and significant impact on the desperation of purchase
PENGARUH BAURAN PROMOSI YANG DILAKSANAKAN OLEH KFC MAKASSAR TERHADAP KEEFEKTIFAN KINERJA PERUSAHAAN Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 1 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.775 KB)

Abstract

This study aims to determine the application of the promotional mix used by Restaurant Kentucky Fried Chicken (KFC) Makassar. This study descriptive qualitative research that will provide an overview the implementation of the promotion mix conducted Restaurant Kentucky Fried Chicken (KFC) Makassar in increasing the amount of buyer. Implementation activities Makassar KFC promotion mix is done by advertising, namely the promotion of the use of multiple media, such as newspapers, radio, installation of signs (nameplate), banners and brochures. Then the individual sales (face to face), namely through the promotion of energy waitresses and distribute flyers. Furthermore, sales promotion, namely promotion by way of trade promotion activities, promotion package, sponsorship and exhibition that followed. While the publication is in cooperation with the press on events and the opening of a new office inauguration Restaurant Kentucky Fried Chicken (KFC) Makassar. KFC promotion activities carried on successfully increased the number of buyers each mount. Strategi promotional mix compiled by doing a few steps, include the identification of target markets, designing messages, media selection and determination of the promotion mix, so it will realize the goal of promotion, which is to create a positive image society and the buyer of the company, to attract buyers and retain existing customers, to realize the greatest possible sales transactions and to increase the optimal profit.
Co-Authors Abd. Mansyur Mus Abdi Akbar Idris Abdul Gaffar Afdhal Chatra Perdana Agus Suyatno Ahmad Anto Alikhsan, Muh Amar Ampauleng Ampauleng Andi Dahrul Anthon Masela Anwar, Muh. Abduh. Ardiansyah Halim Arianti, Rezky Arif Saefudin Arifai Ilyas Arifin, Moh. Syamsul Aswar Aswar Cakranegara, Pandu Adi Chairul Anam, Chairul Dahniyar Dahniyar Daud, Dahniyar Dewi Widiyastutin Suripto Dharmawati Djaharuddin Donny Dharmawan Ekasari, Silvia Elyas Albar Endrawati, Titin Ernawati Ernawati FAHRIZAL Farhan Alif Kadir Frans Sudirjo Geraldi Geraldi Hamiddin, Irwan Nur Hasbiyadi Hasbiyadi Hendayani, Nenden Herdiyanti, Herdiyanti I Nengah Suarmanayasa Ignatius Septo Pramesworo Irwan AS Iswahyu Pranawukir Jayanto, Imam Judijanto, Loso Jumiati Jumiati Khairunnisa Klemens Mere Lusiana Kanji M.Irwan N.H Marsari, Endy Gunanto Maskikit, Coleta Mentalita, Hotma Merci, Merci Mertua Agung Durya, Ngurah Pandji MS, Zainuddin Muammar Revnu Ohara Mudasetia, Mudasetia MUH. AKOB Muh. Rusli Junaid Muhammad Asir Muhammad Tafsir Muklis Kanto Mursida Abu Musran Munizu MUTMAINAH Nur Syamsu Nurhasanah Nurhasanah Nurlina PA Andiena Nindya Putri Palupessy, Yemima A Piartrini, Putu Saroyini Putra S, Wahyu Surya Putri, Amelia Puwanti Rahayu, Betty Ramli S Rizky Rifandi Rumianti, Chaerunnisa Rusli Djunaid Rusni Salma Abdullah Sandi Karese Sauri, Sauri Setiawan, Zunan Siti Nurhayati Sjahruddin, Herman Sri Hastutik Sucipto, Bambang Sutrayani. A, Aktri Syahruddin Syahruddin Syaifullah Syam, Syaifullah Syamsul Alam Tamaulina Br Sembiring Themba, Orfyanni S. Tirta Mulyadi Upik Djaniar Wahyudin Rahman Wendy Tri Saputra Widagdo, Djoko Yahya, Lucky Mahesa Yana Fajriah Yanti Setianti Yenni Kurnia Gusti Zulfikry Sukarno