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All Journal SOROT: Jurnal Ilmu-ilmu Sosial Jurnal Pendidikan Ekonomi (JUPE) BISNIS: Jurnal Bisnis dan Manajemen Islam Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Jurnal Surya Masyarakat Journal of Institution And Sharia Finance EDUKATIF : JURNAL ILMU PENDIDIKAN Menara Ilmu Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Bilancia : Jurnal Ilmiah Akuntansi To Maega: Jurnal Pengabdian Masyarakat EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Jurnal Akuntansi dan Keuangan Jurnal Pengabdian Masyarakat Madani Jurnal Neraca Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) Comsep : Jurnal Pengabdian Kepada Masyarakat International Journal of Islamic Business and Management Review Jurnal Cakrawala Ilmiah Jurnal Pengabdian Mandiri Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) JIFTECH: Journal Of Islamic Financial Technology AMMA : Jurnal Pengabdian Masyarakat JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Pasundan Community Service Development International Journal of Educational Best Practices Adpebi International Journal of Multidisciplinary Sciences
Prihastuti, Asepma Hygi
Sekolah Tinggi Ilmu Ekonomi Persada Bunda
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Journal : Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen

 1 
Customer satisfaction mediates the effect of product innovation and service quality on customer loyalty Alsukri, Saipul; Miran, Ikas; Cakranegara, Pandu Adi; Prihastuti, Asepma Hygi
INOVASI Vol 18, No 1 (2022)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.621 KB) | DOI: 10.29264/jinv.v18i1.10505

Abstract

This study aims to determine the effect of product innovation and service quality on customer satisfaction and customer loyalty at Honda motorcycle customers in Kampar Regency. Data collection was obtained through questionnaires collected from 105 consumers of Honda motorcycles in the Kampar Regency. The technique of sampling uses non-probability sampling and sample selection by purposive sampling. The data processing methods in this research are validity, reliability, the goodness of fit using Structural Equation Model (SEM) with Amos, and path analysis using the Sobel test. This study found that product innovation and service quality significantly affected customer satisfaction. Customer satisfaction has a significant effect on customer loyalty. Product innovation and service quality have no direct effect on customer loyalty. Product innovation and service quality significantly affect customer loyalty through customer satisfaction.
Cooperative employee performance analysis in Pekanbaru City Arif Rahman; Saipul Al Sukri; Irsyad Kamal; Sonia Sischa Eka Putri; Asepma Hygi Prihastuti
INOVASI Vol 18, No 3 (2022): Agustus
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v18i3.11345

Abstract

This study aims to determine the effect of motivation, job satisfaction, work discipline on performance. The method used in this research is descriptive statistics. Data analysis used linear regression with the help of SPSS 22.0. The population in this study are those who work as employees in cooperatives in the city of Pekanbaru. Data were collected using a Likert scale. The number of samples was determined by the slovin method with consideration of a sample of 100 people. A total of 92 questionnaires were returned. The findings of this study indicate that employee motivation has a positive effect on employee performance, while job satisfaction and work discipline do not have a positive effect on employee performance. The final result of employee performance variables is influenced by motivation, job satisfaction and work discipline by 69.8%, while the remaining 31.2% is influenced by other variables outside of this study.
Customer satisfaction mediates the effect of product innovation and service quality on customer loyalty Saipul Alsukri; Ikas Miran; Pandu Adi Cakranegara; Asepma Hygi Prihastuti
INOVASI Vol 18, No 1 (2022): Februari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v18i1.10505

Abstract

This study aims to determine the effect of product innovation and service quality on customer satisfaction and customer loyalty at Honda motorcycle customers in Kampar Regency. Data collection was obtained through questionnaires collected from 105 consumers of Honda motorcycles in the Kampar Regency. The technique of sampling uses non-probability sampling and sample selection by purposive sampling. The data processing methods in this research are validity, reliability, the goodness of fit using Structural Equation Model (SEM) with Amos, and path analysis using the Sobel test. This study found that product innovation and service quality significantly affected customer satisfaction. Customer satisfaction has a significant effect on customer loyalty. Product innovation and service quality have no direct effect on customer loyalty. Product innovation and service quality significantly affect customer loyalty through customer satisfaction.
Co-Authors Adriyani, Annesa Agus Supriyanto Agusra, Dodi Akbar, Y Rahmat Angelina, Vanessa Annesa Adriyani Annesa Adriyani Annesa Andriani Arif Rahman A’ang Chaarnaillan Cakranegara, Pandu Adi Desi Susanti Deviana, Deviana Sofyan Efrilina, Shelvya Halim, Hernando Haryadi, Rofiq Noorman Hasan, Sawqi Saad El Irsyad Kamal Julina Julina Jusmarni Jusmarni Jusmarni Jusmarni Jusmarni, Jusmarni Kiki Joesyiana Layla Hafni M. Ansyar Bora Marlina, Tat Meteab Mubarak, Bazyad Abdullah Miran, Ikas Nanik Yuzalmi Novian Novian, Novian Okalesa, Okalesa Raden Rudi Alhempi RAHMI ZAINAL Ratih Kusumastuti Restu Agusti Restu Agusti Ririt Dwiputri Permatasari Romus, Mahendra Saipul Al Sukri Sarli Rahman Siti Nur Azizah Sofyan, Deviana Sonia Sischa Eka Putri Sri Wahyuni Sri Wahyuni Sri Wahyuni sri wahyuni Sri Wahyuni Sri Wahyuni Suci Ramadhani Suci Ramadhani Suci Ramadhani Suci Ramadhani Suci Ramadhani, Suci Suratminingsih, Suratminingsih Susilo Susilo Taufeni Taufik Tommy Saputra TRI ASTUTY BR HASIBUAN Yutiandry Rivai Zain, Irsyadi Zainal, Rahmi