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PERBANDINGAN LOGO, WARNA DAN KEMASAN TERHADAP PENJUALAN PRODUK Rasyid, Reizano Amri
JURNAL AKUNTANSI DAN MANAJEMEN Vol 3 No 1 (2019): Juli
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v3i1.1191

Perkembangan teknologi dan informasi yang semakin canggih seperti sekarang ini, menjanjikan suatu peluang dan tantangan bisnis baru bagi sebuah produk, keadaan tersebut memunculkan persaingan yang semakin ketat. Strategi persaingan agar tetap eksis dan berkembang yaitu dengan memperhatikan Logo, Warna dan Kemasan pada produk tersebut. Perusahaan memerlukan umpan balik dari konsumen untuk melihat seberapa baik logo yang dilakukan, serta apa yang dipikirkan konsumen ketika mereka melihat logo, warna dan kemasan tersebut. Adapun permasalahan yang akan dibahas adalah Pengaruh Logo, Warna dan Kemasan Terhadap Penjualan Suatu Produk Pada Expo Produk UKM di UNRAM. Penelitian ini bertujuan untuk mengetahui pengaruh logo, warna dan kemasan terhadap penjualan. Hipotesis dalam penelitian ini adalah pengaruh logo, warna dan kemasan terhadap penjualan. Data diperoleh dari penyebaran kuesioner dengan metode non probability. Sampel yang diambil 100 responden pelanggan Expo UNRAM. Alat analisis yang digunakan yaitu regresi sederhana.

THE EFFECT OF WORK INTERFERE FAMILY AND FAMILY INTERFERE WORK ON COMMITMENTS THROUGH SATISFACTION AND MOTIVATION karya, denis fidita; rasyid, reizano amri; candraningrat, candraningrat
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 1 (2021)
Publisher : Universitas Dr. Soetomo

This research was conducted to determine how the influence of work-family conflict (WFC), which consists of work interfere conflict (WIF) and family interfere conflict (FIW) factors on organizational commitment through the mediation of job satisfaction and work motivation on women entrepreneurs in Surabaya. The data collection technique in this study is a survey method using a questionnaire instrument filled out by respondents. The population in this study were all female entrepreneurs in the city of Surabaya. The number of samples in this study was 310 people. In this study, the data analysis method used was Partial Least Square (PLS) with SmartPLS 2.0 software. The results of the research are expected that WIF and FIW negatively affect entrepreneurial commitment through mediating job satisfaction and work motivation.

THE EFFECT OF WORK INTERFERE FAMILY AND FAMILY INTERFERE WORK ON COMMITMENTS THROUGH SATISFACTION AND MOTIVATION karya, denis fidita; rasyid, reizano amri; candraningrat, candraningrat
Ekspektra : Jurnal Bisnis dan Manajemen Vol 5 No 1 (2021)
Publisher : Universitas Dr. Soetomo

This research was conducted to determine how the influence of work-family conflict (WFC), which consists of work interfere conflict (WIF) and family interfere conflict (FIW) factors on organizational commitment through the mediation of job satisfaction and work motivation on women entrepreneurs in Surabaya.Â The data collection technique in this study is a survey method using a questionnaire instrument filled out by respondents.Â The population in this study were all female entrepreneurs in the city of Surabaya.Â The number of samples in this study was 310 people.Â In this study, the data analysis method used was Partial Least Square (PLS) with SmartPLS 2.0 software.Â The results of the research are expected that WIF and FIW negatively affect entrepreneurial commitment through mediating job satisfaction and work motivation.

Examining The Role of Social Media in Cultivating Brand Love Among Indonesia Youth: Insights for Local Cosmetics Brands Chusnaini, Azmil; Rasyid, Reizano Amri; Muttaqiin, Ninnasi; Wulansari, Yuli Yanti
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 11 No 2 (2024): September 2024
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v11i2.11539

This research examines the role of social media marketing, perceived quality, and perceived price in cultivating brand love among Indonesian youth, particularly focusing on local fashion brands. Utilizing a sample size that provides robust statistical significance, the study confirms that social media marketing significantly influences both brand attitude (coefficient of 0.425) and brand trust (coefficient of 0.183). Perceived quality demonstrates a strong impact on brand attitude (coefficient of 0.783) and brand trust (coefficient of 0.724), underscoring the importance of high product standards. Additionally, perceived price is found to be a critical factor, with significant effects on brand attitude (coefficient of 0.894) and brand trust (coefficient of 0.347). The study also highlights the powerful relationship between brand attitude and brand love (coefficient of 0.883), as well as the influence of brand trust on brand love (coefficient of 0.348). These findings suggest that local fashion brands should strategically enhance their social media presence, maintain high product quality, and adopt fair pricing strategies to build strong emotional connections with consumers, thereby fostering brand love and loyalty. Future research should explore cross-industry comparisons, longitudinal impacts, and the role of emerging technologies in further enhancing these relationships

Pelatihan Sistem Informasi Pendataan Barang di Toko Kelontong (Training on Inventory Management Information Systems in Grocery Stores) Yudianto, Firman; Adinugroho, Mukhtar; Wulan, Tri Deviasari; Herlambang, Teguh; Rasyid, Reizano Amri
Indonesia Berdaya Vol 6, No 2 (2025)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.20251085

ABSTRAKSistem Informasi untuk Pengumpulan Data Barang di Toko Grosir merupakan sistem informasi yang penting untuk memudahkan pemilik toko grosir dalam mengumpulkan data barang di toko mereka. Proses pengumpulan data barang di Toko Grosir Mak Ti akan menggunakan sistem informasi berbasis website. Produk Sistem Informasi ini merupakan hasil dari program kemitraan antara Dosen dan Mahasiswa Unusa dengan mitranya, yaitu Pemilik Toko Grosir Mak Ti. Program kemitraan masyarakat ini merupakan salah satu bentuk tridharma perguruan tinggi, yaitu pengabdian kepada masyarakat. Program kemitraan ini akan dilanjutkan dengan tahapan yang telah direncanakan. Dengan sistem informasi pengumpulan data barang ini, diharapkan dapat memberikan efektivitas yang baik dalam mempercepat dan meningkatkan efisiensi proses pengumpulan data barang. Abstract. Information System for Data Collection of Goods in Grocery Stores is an important information system to make it easier for grocery store owners to collect data on goods in their stores. The process of collecting data on goods at the Mak Ti grocery store will use a website-based information system. This Information System product is the result of a partnership program between Unusa Lecturers and Students and their partner, namely the Mak Ti Grocery Shop Owner. This community partnership program is a form of higher education tridhrama, namely community service. This partnership program will continue with the stages that have been planned. With this goods data collection information system, it is able to provide good effectiveness in making the goods data collection process faster and more efficient.

Pengembangan Keterampilan Bahasa Inggris dan Literasi Digital bagi Komunitas Lokal melalui Pelatihan Berbasis Media Sosial Authar, Nailul; Rasyid, Reizano Amri; Saputri, Tiyas; Basuki, Edi Pujo; Djuwari; Ahmadah, Nur Hubba; Putri, Tarisa Adelia; Putri, Ni Made Ardita Arya
BARAKTI: Journal of Community Service Vol. 3 No. 2 (2025): Maret
Publisher : PT. Sangadji Media Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penguasaan bahasa Inggris dan literasi digital menjadi keterampilan penting di era digital, namun banyak masyarakat lokal yang belum memanfaatkan teknologi secara optimal. Kegiatan pengabdian ini dilaksanakan di Kecamatan Paciran, Lamongan, untuk meningkatkan kemampuan berbicara bahasa Inggris dan literasi digital melalui Instagram. Metode yang digunakan meliputi identifikasi kebutuhan, perencanaan program, pelatihan intensif dua minggu, dan pendampingan daring melalui WhatsApp. Hasil kegiatan menunjukkan peningkatan signifikan dalam kemampuan berbicara bahasa Inggris dan penggunaan Instagram untuk pembelajaran. Peserta aktif membuat konten bahasa Inggris dan memanfaatkan fitur interaktif Instagram untuk meningkatkan keterlibatan. Kegiatan ini membuktikan bahwa pelatihan berbasis praktik dan pendampingan dapat memperkuat keterampilan digital dan bahasa Inggris masyarakat dalam menghadapi tantangan global.

How Transformational Leadership, Corporate Culture, and Intrinsic Motivation Shape Hospitality Employee Performance? Anshori, Mohamad Yusak; Rasyid, Reizano Amri; Herlambang, Teguh
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 2 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i2.72024

Objective: Guided by Self-Determination Theory (SDT), this study investigates the effects of transformational leadership, corporate culture, and company values on intrinsic motivation and employee performance in the hospitality industry. Design/Methods/Approach: Data were collected from 277 hotel employees across multiple departments using structured surveys. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to assess both direct and indirect effects among the variables. Findings: The results demonstrate that transformational leadership, corporate culture, and company values have a significant influence on intrinsic motivation, which in turn enhances employee performance. Intrinsic motivation acts as a key mediating mechanism linking organizational factors to performance outcomes. A strong organizational culture and value congruence emerge as critical drivers of employee motivation and effectiveness in the hospitality context. Originality/Value: This study contributes to the organizational behavior and human resource management literature by integrating multiple theoretical perspectives (SDT, Person–Organization Fit, and Full-Range Leadership Theory) into a unified model. The application of PLS-SEM provides robust insights into the psychological mechanisms that shape performance, particularly within service-intensive environments such as the hospitality sector. Practical/Policy implication: The study offers actionable insights for hospitality managers, including the design of leadership development programs, embedding organizational values into operational routines, and fostering cultures that meet employees' psychological needs. These interventions are essential for sustaining engagement and performance in dynamic service settings.

THE EFFECT OF SPONSORSHIP SUITABILITY ON MUSIC FESTIVAL EVENTS CHUSNAINI, AZMIL CHUSNAINI; RASYID, REIZANO AMRI
JURNAL AKUNTANSI DAN MANAJEMEN Vol 7 No 1 (2023): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v7i1.4088

Sponsorship is the most important element in marketing communications for every type of company and organization among other types of marketing communications. Currently Sponsorship is believed to be one of the most powerful media used to link stakeholder relations communications to the target market. Sponsorship in the arts, especially music festivals, is one of the sponsorships that is more considered and can be used as a media promotion by many product brands because music is an industry that is highly developed and in great demand by the people of Indonesia. Therefore, this research is focused on contributing to the world of research, especially in the category of sponsorship activities in a music festival, by analyzing the influence of the EventSponsor suitability variable on Brand Image, Attitudes towards Sponsors, Attitudes towards Brands, and Purchase Intentions at Jazz music events Traffic Surabaya. This research is a quantitative study using a questionnaire distributed to 250 respondents. The results of the study explain that Event-Sponsor suitability has a positive effect on Brand Image, Attitudes have a positive effect on Sponsors, Attitudes towards Brands, and Purchase Intentions

PERBANDINGAN LOGO, WARNA DAN KEMASAN TERHADAP PENJUALAN PRODUK: STUDI PADA EXPO DI UNIVERSITAS NEGERI MATARAM, NTB Rasyid, Reizano Amri
JURNAL AKUNTANSI DAN MANAJEMEN Vol 3 No 1 (2019): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v3i1.1191

Perkembangan teknologi dan informasi yang semakin canggih seperti sekarang ini, menjanjikan suatu peluang dan tantangan bisnis baru bagi sebuah produk, keadaan tersebut memunculkan persaingan yang semakin ketat. Strategi persaingan agar tetap eksis dan berkembang yaitu dengan memperhatikan Logo, Warna dan Kemasan pada produk tersebut. Perusahaan memerlukan umpan balik dari konsumen untuk melihat seberapa baik logo yang dilakukan, serta apa yang dipikirkan konsumen ketika mereka melihat logo, warna dan kemasan tersebut. Adapun permasalahan yang akan dibahas adalah Pengaruh Logo, Warna dan Kemasan Terhadap Penjualan Suatu Produk Pada Expo Produk UKM di UNRAM. Penelitian ini bertujuan untuk mengetahui pengaruh logo, warna dan kemasan terhadap penjualan. Hipotesis dalam penelitian ini adalah pengaruh logo, warna dan kemasan terhadap penjualan. Data diperoleh dari penyebaran kuesioner dengan metode non probability. Sampel yang diambil 100 responden pelanggan Expo UNRAM. Alat analisis yang digunakan yaitu regresi sederhana.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN MAHASISWA DI PTS X SURABAYA Mardhotillah, Rachma Rizqina; Rasyid, Reizano Amri
JURNAL AKUNTANSI DAN MANAJEMEN Vol 3 No 2 (2019): Accounting and Management Journal
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/amj.v3i2.1436

Perguruan Tinggi (PT) X merupakan merupakan salah satu Perguruan Tinggi Swasta yang terletak di Surabaya. Supaya eksistensi dan kualitas yang dimiliki terjamin, PTS X harus menjalankan riset terhadap kepuasan mahasiswa. Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan terhadap kepuasan mahasiswa-mahasiswi di Universitas X di Surabaya. Variabel independen dalam penelitian ini adalah kulitas pelayanan dengan indikator Tangible, Reliability, Responsivenes, Assurance, Empathy, dan variabel dependen dalam penelitian ini adalah kepuasan mahasiswa-mahasiswi di Universitas X di Surabaya. Penelitian ini merupakan jenis penelitian kuantitatif dengan metode survei, dimana peneliti yang menganalisis dengan angka-angka yang diperoleh dari hasil survey dalam bentuk menyebarkan kuesioner kepada para responden. Sampel penelitian dalam penelitian ini adalah mahasiswa/mahasiswi PTS.X di Surabaya sebanyak 200 orang. Teknik pengambilan sampel pada penelitian ini non-probability sampling dengan menggunakan teknik Quota sampling. Hasil analisi menunjukkan bahwa Kualitas Pelayanan dengan indikator Tangible berpengaruh positif dan signifikan terhadap kepuasan. Kualitas Pelayanan dengan indikator Realibility berpengaruh positif dan tidak signifikan terhadap Kepuasan Mahasiswa. Kualitas Pelayanan dengan indikator Responsives berpengaruh positif dan signifikan terhadap Kepuasan Mahasiswa. Kualitas Pelayanan dengan indikator Assurance berpengaruh positif dan tidak signifikan terhadap Kepuasan Mahasiswa. Kualitas Pelayanan dengan indikator Empathy berpengaruh positif dan signifikan terhadap Kepuasan Mahasiswa di Universitas X di Surabaya.

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