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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Dinasti International Journal of Education Management and Social Science Enrichment : Journal of Management PINISI Discretion Review AMAR (Andalas Management Review) Jurnal Saintekom : Sains, Teknologi, Komputer dan Manajemen Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Informatika Ekonomi Bisnis
Sari, Dessy Kurnia
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Jurnal Informatika Ekonomi Bisnis

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Pengaruh Brand Experience dan Brand Engagement terhadap Brand Loyalty dengan Brand Trust sebagai Variabel Mediasi Sujana, Esa Riawati; Verinita; Sari, Dessy Kurnia
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 2 (June 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.608 KB) | DOI: 10.37034/infeb.v5i2.567

Abstract

This study aims to look at the effect of brand experience and brand engagement mediated on brand loyalty mediated by brand trust in buttonscarves consumers in the city of Padang. The population is all consumers of buttonscarves products in the city of Padang. The sample criteria are respondents who have purchased buttonscarves products in the last 6 months and are domiciled in the city of Padang. The number of samples in the study was 130 respondents. The hypothesis test uses statistical analysis with one tailed. The results of the study show that brand engagement has an effect on brand loyalty and brand trust, brand trust has an effect on brand loyalty and brand engagement has an effect on brand loyalty through brand trust as mediation. Meanwhile, brand experience does not affect brand loyalty and brand trust directly and brand experience does not affect brand loyalty through mediation of brand trust.
The Impact of Destination Image, Novelty Seeking, Involvement Seeking and Tourist Satisfaction on Edutourism Tourists’ Revisit Intention Syafrida, M. Fajar; Sari, Dessy Kurnia; Syafrizal
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.790

Abstract

This study aims to examine the effect of destination image, novelty seeking, and involvement seeking on revisit intention mediated by tourist satisfaction for Sirukam Dairy Farm tourists in Solok Regency, West Sumatera, Indonesia. An exploratory quantitative approach with hypothesis-testing techniques is used in this study. There are 150 samples with purposive sampling technique, namely tourists who have visited Sirukam Dairy Farm twice or more. Data were collected through the distribution of online questionnaires and processed using SmartPLS 4.0 software. The data analysis method uses structural equation modeling with partial least squares (SEM-PLS). The results showed that destination image and involvement seeking have a positive and significant effect on tourist satisfaction, while novelty seeking shows an insignificant effect on tourist satisfaction. Destination image, novelty seeking, and tourist satisfaction have a positive and significant effect on revisit intention, while involvement seeking shows an insignificant effect on revisit intention. Tourist satisfaction is able to partially mediate the relationship between destination image and novelty seeking and revisit intention, while the relationship between involvement seeking and revisit intention is fully mediated by tourist satisfaction.
Co-Authors Alfitman Alfitman Alfitman Alfitman Alhapen Ruslin Chandra Darlis, Venny Diana Zain, Sintya Donard Games Ma ruf, Ma ruf Putri, Esty Prema Ratni Prima Lita Sari, Mira Permata Suci Dwi Nikiki, Suci Dwi Sujana, Esa Riawati Suyandra, Isra Dharma Syafrida, M. Fajar syafrizal Syafrizal Syafrizal Verinita