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All Journal JURNAL VISIONIDA JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Media Ekonomi (JURMEK) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Journal Of Human And Education (JAHE) International Education Trend Issues Jurnal Manajemen dan Bisnis (JMB) Business and Enterpreneurship Journal (BEJ) Journal of Economics and Management Scienties Diteksi : Jurnal Pengabdian Kepada Masyarakat BEGAWE: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UMKM Jurnal Media Ekonomi (JURMEK) J-CEKI
Yusda, Desi Derina
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Religion Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Media Ekonomi (JURMEK)

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PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YAMAHA NMAX PADA PT YAMAHA BAHANA LAMPUNG Yusda, Desi Derina
Jurnal Media Ekonomi (JURMEK) Vol 25 No 3 (2020): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v25i3.1135

Abstract

This study aims to test and analyze the effect of promotion on purchasing decisions Yamaha Nmax at PT Yamaha Bahana Lampung. The population in this study were consumers who bought Yamaha Nmax at PT Yamaha Bahana Lampung from July to October 2020 with a total of 37 consumers. The sample used is the entire population because there are few respondents. Primary data collection using a questionnaire. The questionnaire was processed and tested for validity and reliability, after which the questionnaire was distributed to the research sample. This study uses simple linear regression. From the results of the test and analysis, promotion has a significant effect on the purchase decision of Yamaha Nmax at PT Yamaha Bahana Lampung by 59.8%, the remaining 40.2% is from variables or other factors not examined.
PENGARUH HEDONIC SHOPPING MOTIVES KONSUMEN TERHADAP IMPULSE BUYING TOKO POPSHOP Yusda, Desi Derina; Nilasari, Oktavia
Jurnal Media Ekonomi (JURMEK) Vol 27 No 3 (2022): Jurnal Media Ekonomi (JURMEK) Desember
Publisher : LPPM UNIVERSITAS BINA INSAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32767/jurmek.v27i3.1814

Abstract

Penelitian ini dilatar belakangi oleh perkembangan tren berbusana yang semakin maju, yang membuat kebutuhan manusia akan berbusana sangat meningkat. Penelitian ini dilakukan pada konsumen Popshop yang pernah melakukan pembelian pada toko baju Popshop. Penelitian ini bertujuan untuk menguji pengaruh hedonic shopping motives yang mempengaruhi impulse buying. Yang bertujuan untuk mengetahui tanggapan responden terhadap variabel. Penelitian ini menggunakan teknik nonprobability sampling, data yang dikumpulkan dari 97 responden yang dipilih menggunakan pertimbangan yaitu responden harus memiliki kriteria pernah melakukan pembelian tak terduga secara hedonic. Hasilnya menunjukkan bahwa hedonic shopping motives berpengaruh positif terhadap impulse buying pada toko baju Popshop Bandar Lampung sebesar 0.634 atau 63.4%dan sisanya sebesar 36,6% akibat penyesuaian faktor lain yang tidak penulis teliti dalam penelitian ini.
Co-Authors Arsandi, William Bakti, Umar Basir, Badirun Benny Setiawan, Benny Brajanoto, Destoprani Chotimah, Tri Husnul CNAWP, Rizal Perlambang Dirayati, Fadhilah Ekatama, Mohammad Renandi Ekatama, Muhammad Renandi Enzovani, Senna Fadlika Hairudin, Hairudin Isabella, Astrid Aprica Khoiriah, Nisaul Leolita, Yourieke Estherina Loliyani, Rini Marnoto, Marnoto Meidasari, Evi nilasari, oktavia Nofirman, Nofirman Novalia Sari, Pipit Nugroho, Yudhinanto Cahyo Oktaria, Eka Travilta Reny, Armalia Rini M, Prima Sabira, Nada Rafa Safitri, Febri Dwi Sari, Pipit Novila Silvia, Dewi Susi Indriyani Syamsul Anwar, Syamsul Tarigan, Budi Akhmad Tyas Desita Wengrum WA, Armalia Reny