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Journal : Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat

Making instagram film to improve sales of wooden and bamboo basic products products sanggar arts nggara simbelin in village Lingga Karo district Purba, Parlindungan; Sinulingga, Samerdanta; Pohan, Riko Andika Rahmat Pohan; Siregar, Achmad Husein
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.409 KB) | DOI: 10.32734/abdimastalenta.v4i2.4220

Abstract

In the context of tourism, supporting facilities such as shops / souvenir businesses has a strategic position in its existence, because it is ‘secondary travel needs’. This secondary travel needs are produced and marketed by a an art studio called Nggara Simbelin art studio located in Lingga village. This art studio is the supporting for tourism existence in the Karo District to date, which has been providing souvenirs based on wood, however this souvenir business has various problems. One of which is marketing,it is weak so that it sometimes results in a build-up of goods of those souvenir in the warehouse. During the 4.0 industrial revolution, information is not only as needs however it has become a primary need for millennials today, and nature and local creativity are highly valued interests for tourists. Therein lies the opportunity, where in this research will be packed as an advertisment in the form of a film teaser to support business marketing souvenir so that it can become a commodity information for millennial tourists who visited tourist sites in the Karo District. The movie teaser is expected to increase sales of souvenir products made from wood from Nggara Simbelin art studio in Lingga Village. This study uses the science of phenomenology, participant observation techniques, with data analysis: (1) data reduction; (2) presentation data; and (3) drawing conclusions / verification. The making of tourism films in this study uses 2 theories, a secondary theory, namely: the theory of film making with 3 working indicators: pre-production, production and postproduction of films, while the primary theory is: film theory as a tourism promotion media with 4 working indicators: color, features, properties and ratios. The results of the application of the seven working indicators of the theory produces a true tourism film as a tourism promotion media. From this research, the next study we will examine how is the impact of this advertisment on the sale of wooden souvenirs for the Nggara Simbelin art gallery.
Making instagram film to improve sales of wooden and bamboo basic products products sanggar arts nggara simbelin in village Lingga Karo district Purba, Parlindungan; Sinulingga, Samerdanta; Pohan, Riko Andika Rahmat Pohan; Siregar, Achmad Husein
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2019): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (665.409 KB) | DOI: 10.32734/abdimastalenta.v4i2.4220

Abstract

In the context of tourism, supporting facilities such as shops / souvenir businesses has a strategic position in its existence, because it is ‘secondary travel needs’. This secondary travel needs are produced and marketed by a an art studio called Nggara Simbelin art studio located in Lingga village. This art studio is the supporting for tourism existence in the Karo District to date, which has been providing souvenirs based on wood, however this souvenir business has various problems. One of which is marketing,it is weak so that it sometimes results in a build-up of goods of those souvenir in the warehouse. During the 4.0 industrial revolution, information is not only as needs however it has become a primary need for millennials today, and nature and local creativity are highly valued interests for tourists. Therein lies the opportunity, where in this research will be packed as an advertisment in the form of a film teaser to support business marketing souvenir so that it can become a commodity information for millennial tourists who visited tourist sites in the Karo District. The movie teaser is expected to increase sales of souvenir products made from wood from Nggara Simbelin art studio in Lingga Village. This study uses the science of phenomenology, participant observation techniques, with data analysis: (1) data reduction; (2) presentation data; and (3) drawing conclusions / verification. The making of tourism films in this study uses 2 theories, a secondary theory, namely: the theory of film making with 3 working indicators: pre-production, production and postproduction of films, while the primary theory is: film theory as a tourism promotion media with 4 working indicators: color, features, properties and ratios. The results of the application of the seven working indicators of the theory produces a true tourism film as a tourism promotion media. From this research, the next study we will examine how is the impact of this advertisment on the sale of wooden souvenirs for the Nggara Simbelin art gallery.
Processing Durian Skin Into Compost Using Enumeration Machine Technology in Sungai Raya Village Erna Frida; Bukit, Ferry Rahmat Astianta; Siregar, Achmad Husein
ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2022): ABDIMAS TALENTA: Jurnal Pengabdian Kepada Masyarakat
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1241.771 KB) | DOI: 10.32734/abdimastalenta.v7i1.6893

Abstract

Dairi Regency is the largest durian fruit producer in North Sumatra Province with a production of 23 thousand tons per year. One of the largest durian-producing villages in Dairi Regency is Sungai Raya Village. The estimated volume of durian skin waste produced in North Sumatra is 332,712 tons of durian skin per year, this can be seen from the large amount of durian skin waste that accumulates on the side of the road, in rivers, and farmers' gardens. Given the large volume of durian skin, it takes an effort to process durian skin waste into compost that can be used by farmers and can improve the welfare of farmers. The solution for processing durian skin is to build a community-based processing unit for processing durian skin into community-based compost by involving farmer groups. To carry out efforts to manage durian skin waste, a simple tool is needed that functions as a durian skin chopper as a basic material for compost. From the results of the durian skin counting and the dissemination of fertilizer making, farmer groups and the community have been able to make fertilizer from durian skin so that it can increase the income of the population.