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Journal : IIJSE

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Local Culture as a Mediating Variable in the Relationship Between Destination Image and Tourists’ Visit Intention in Madura Raya Ahmadi, Raden Khaeru; Sa'adah, Siti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9439

Abstract

This study aims to examine the role of culture in mediating the relationship between destination image and tourists’ intention to visit tourism destinations in Madura Raya. A quantitative approach was employed using a survey method involving tourists who have knowledge of or interest in tourism destinations in Madura Raya. The data were analyzed using regression analysis and mediation testing. The findings reveal that destination image has a positive and significant effect on tourists’ visiting intention as well as on culture. Culture also has a positive and significant effect on visiting intention. Furthermore, culture partially mediates the relationship between destination image and visiting intention. These results highlight the strategic role of culture in strengthening the influence of destination image on tourists’ intention to visit. Therefore, tourism development in Madura Raya should integrate destination branding strategies with the preservation and promotion of local culture to achieve sustainable and competitive tourism development.
Co-Authors Achmad Buchori Ahmadi, Raden Khaeru Aprilla, Karina Asep Lukman Hamid, Asep Lukman Dade Nurjanah Dewabrata, Bondan Didit Adytia Dody Qori Utama Ferdi Arifin Gunarto, Dzaki Mahadika Hadi, Risyad Faisal Ibnu Imam Al Ayyubi Intan Rizky Mutiaz Iswati, Retno Setyo Jannata, Matswa Finnury Joko Sulianto . . Lestari, Vivianita Anggun Lubis, Zainab Ali Marisa , Nina Masfuroh, AiSri Muliasari, Sri Musahidah, Ucu Nisa, Syahla Rahmah Ainun Nurhikmah Nurhikmah Pramuji, Riana Ramadansyah , Aldi Sari Dewi S.E., M.Ak, CAP, Ririn Siti Rahmawati Sugistiani, Alfiana Syahriyah S.Ak, M.Ak, Yayah Syakina, Annisa Wardani, Berliana Shafa Zahirah, Ghefira