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All Journal Journal of Industrial Engineering & Management Research (JIEMAR) Intelektual : Jurnal Penelitian Dosen Akuntansi
Suryani, Popong
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Humanities Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Intelektual : Jurnal Penelitian Dosen Akuntansi

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Pengaruh Promosi dan Harga Terhadap Keputusan Pembelian Motor Honda Scoopy di Dealer Wahana Cisoka Kabupaten Tangerang Cahyono, Yoyok; Suryani, Popong; Januari Yanti, Ati
JOURNAL INTELEKTUAL Vol 2 No 1 (2023): JOURNAL INTELEKTUAL
Publisher : LPPM STIE PPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61635/jin.v2i1.136

Abstract

Introduction/Main Objectives: To analyze and determine the influence of Promotion and Price capabilities on the decision to purchase a Honda Scoopy motorbike at a Cisoka vehicle dealer. Background Problems: Manufacturers are competing to create quality products and create new innovations in order to attract consumer interest and to be able to win a market competition based on consumers in choosing a product, especially motorcycles. Novelty: Re-testing on the same variables by previous researchers, with different research objects and subjects. Research Methods: The technique used in sampling in this study was purposive sampling. In this study, data analysis used SPSS version 23. Finding/Results: There is an influence of Promotion and Price on the decision to purchase a Honda Scoopy motorbike at the Cisoka vehicle dealer with a percentage of 77.6%. Conclusion: Policy making on purchasing decisions can be seen from competitive prices with competitors that must be considered and promotions through various media, both online and offline.
Co-Authors Cahyono, Yoyok Elvandari, Nadya Januari Yanti, Ati Utami, Berliana Dita