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All Journal Jurnal Penelitian Teori & Terapan Akuntansi (PETA) JPP IPTEK (Jurnal Pengabdian dan Penerapan IPTEK) Jurnal Pengabdian Kepada Masyarakat dharma wiyata
Trimintarsih, Titin
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Journal : Jurnal Penelitian Teori

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Strategi Internal Dan Eksternal Umkm Sambal Pecel Madiun Dalam Meningkatkan Daya Saing Usaha Trimintarsih, Titin
Jurnal Penelitian Teori & Terapan Akuntansi (PETA) Vol. 9 No. 2 (2024): Juli 2024
Publisher : Program Studi Akuntansi - STIE Kesuma Negara Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51289/peta.v9i2.877

Abstract

Madiun sambal pacel business is indeed a characteristic that is inherent, has many consumers. However, business actors also face a high level of competition. Therefore, internal and external strategies are needed to increase business competitiveness. The method in this study uses SWOT analysis of the IFAS and EFAS methods with the distribution of 25 questionnaires. The results of the SWOT Analysis show that internal factors have a score of 8.07 and external factors have a score of 9.29. From the results of internal and external factors, a series of scores are produced: Strengths (Strengths / S) = 5.05, Weaknesses (Weaknesses / W) = 3.02, Opportunities (Opportunities / O) = 4.69 and Threats (Threats / T) = 4.60. Located in the Growth quadrant.
Co-Authors Agung Rasmito Cahyanti, Zhalsabillah Putri Dedy Kunhadi Desi Gita Andriani Fajar Lestari Hariono, Jefri Indrayany, Eka Sari Kusumawati, Yesy Putri, Annastasya Boma Utami Hanggondosari, Sri