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Marpaung, Fenny Krisna
Universitas Prima Indonesia
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Journal : Jurnal AKMAMI (Akuntansi Manajemen Ekonomi)

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Analisis Strategi pemasaran dalam meningkatkan volume penjualan pada PT. Aneka Gas Industri Tbk Ayu Lestari Sinambela; Fenny Krisna Marpaung
Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Vol. 3 No. 2 (2022): April 2022
Publisher : CERED Indonesia Institute

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Abstract

Marketing strategy in increasing sales volume at PT. Aneka Gas Industri Tbk, Medan aims to find out and learn how the general condition profile in marketing at the company, through identification and analysis of internal and external factors that exist in PT. Aneka Gas Industri Tbk, Medan. To find out how the strategy of PT. Aneka Gas Industri Tbk, Medan in increasing sales in market share and competing with other industrial gas companies and knowing the strategies used by PT, Aneka Gas Industri Tbk, Medan in increasing sales volume. The method used to find out how the company is able to increase sales volume is by analyzing the marketing mix strategy or often known as the 4P of marketing, namely: "product (product), price (price), place (place) and promotion (promotion). )". For data collection, qualitative descriptive or using primary and secondary data sources through in-depth interviews, data collection and exploration
Co-Authors Abdul Latif Abdul Wahab Acai Sudirman Agil Nanang Guswara Al Fa Ridho Ryantono Alex Tribuana Sutanto Almusahwir, M. Agung Andini Alfin Andre Andrian Chandra Simin Anjani Alfin Aritonang Simare- mare, Vanessa Ashary Arnita Shintia Sari Sirait Asyifa Sofira Ayu Lestari Sinambela Ayub Millennium Simare Mare Beatrice Beatrice Bella Agustri Leo betty betty Chandra, Dhenysa Chandra, Hiunarto Chelsa Audi Mahira Christopher Alexander Mahidin Chyntia Hilda Cindy Monica, Cindy Cindy Trinovita Br Perangin Angin David David Delvin Fransisco La’ia Derrick Darma Yuniharta Dewi. EM. Sormin Dhenysa Chandra Dheybie Zelina Situmorang Dhita Adriani Rangkuti Dhiva Azzriel Dhinda Shavitry Dian Saputra Harahap Diki Abramsa Putra Ginting Efendy Pakpahan Enda Ferbina Erbert Lorenzo Lo Ernest Grace Eva Margareth Sarah Fania, Bona Faomasi Ndruru - Fauzi Fauzi Felicia Austin Holando Fitria Halim Floren Natalia br. Surbakti Franfer Lie Girsang, Christin Imelda Grassella Hutasoit H. Siregar, Lamhoras Hardy Hardy Hendra Jonathan Sibarani Hendri Hendri Hendri Hendri Hendro Wijaya Hendry . Indah Rahmi Irma Ndraha Irwanto Lim Jeffry Julian Tandela Jeremi Siahaan, Nico Jessica Apriani Simbolon Jessica Thengio Juan Felix Hutabarat Juli Meliza Juniarlina Sianipar Kelvin Kevin Wijaya Kirsni Hareyani Lamtota Togatorop Latif , Abdul Lili Nova Natalia Br Perangin Angin Lim, Irwanto Lusiana Girsang Maria Sugiat Mariana Tinambunan, Maria Marisi Anastasia Samosir Markus Willy Arnold Simarmata Marselli Chandra Matodang, Sofiyan Michael Fernando Sihombing Michael Yosua Toni Sitompul Milka Rositi Sianipar N. Hutagalung, Irma Nagian Toni Namirah, Yuni Natalia Angkasa Nialindawaty, Nialindawaty Nigel Alvio Chrislando Nurhidayah, Adillah Nyimpado, Gregori Datiar Onita Sari Sinaga Pua Merari Br Lubis Putra, Ganda Reni Shinta Dewi Riski Juniati Rizki Ari Wibowo Ronatio Afriani Lumban Tobing Rosita Rosita Saputra, Vandi saragih, elima Sarah Elisabeth Sitohang Sekali, Karolus Karo Selvy Chairunnisa Shapira Evani Sihaloho, Ezra Amanda Silvia Aloyna Simanjuntak, Philif Marganda Simanullang, Andry Simon Ginting Siska A. Siahaan Sitanggang, Holan Dianju Melva Meinaria Stephanie Virginia Surbakti , Floren Natalia br. Suriati Tirawani Sutanti, Hesti Syaifuddin Syaifuddin Telaumbanua, Syahputra Trimartha Sihombing - Tuty Nainggolan Usandra, Silvia Vandi Saputra Vanessa Ashary Aritonang Simare- mare Vincent Vincent Virginia, Stephanie Vrancois Salim Wang, Robby William Paulus William Queteres William William William William Wu, Rubern Yeni Rafita Sihombing Yuli Elena Zendra Natalina Br. Sitompul