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All Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Pengabdian Masyarakat Bestari (JPMB)
Simanjuntak, Rimky Mandala Putra
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat Bestari (JPMB)

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Improving MSME Marketing Performance Through Digital Business Literacy Mesakh, Januardi; Saragih, Rintan; Situmorang, Duma Rahel; Panjaitan, Rike Yolanda; Silalahi, Mulatua P.; Sipayung, Tri Darma; Sibarani, Apriani Magdalena; Sipayung, Saur Melianna; Simanjuntak, Rimky Mandala Putra; Nainggolan, Rahel Junita
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 7 (2024): July 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i7.10503

Abstract

Currently, digital business development is increasingly rapid. Digitalization plays a very important role for companies, especially MSMEs, to increase product sales. Consumers can easily access products through the service provider's digital services. Therefore, the aim of this community service is to provide an understanding of digital business skills to MSME stakeholders in Medan, North Sumatra, by involving 15 MSME actors. This is in line with one of the government programs to help MSMEs optimize the use of information and communication technology in their business operations, known as the MSME go digital program. This activity is expected to help MSME players better understand and improve their digital business capabilities and improve business performance.
Co-Authors Andy, Stefanus Butar Butar, Erissa Antheresya Duma Rahel Situmorang, Duma Rahel Girsang , Chyndi Hutagalung, Dewi Delima Mesakh, Januardi Nainggolan, Rahel Junita Panjaitan, Rike Yolanda Rintan Saragih, Rintan Sahala Purba Saur Melianna Sipayung, Saur Melianna Sibarani, Apriani Magdalena Sihombing, Vivin Silalahi, Mulatua P. Simanjuntak, Reymondo Sipayung, Tri Darma Sitanggang, Ema Mastaria