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Journal : Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan

PENGARUH GAYA HIDUP, STRATEGI PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA SHOPEEFOOD DI KOTA DENPASAR Mulyadi, Made; Putri Virgiantari, Ni Made; Nengah Wirsa, I; Gede Elvina Adi Saputri, Luh
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 5 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i5.2670

Abstract

This research investigates the influence of lifestyle, promotional strategies, and price perceptions on purchasing decisions of ShopeeFood users in Denpasar City. Focusing on the dynamics of the rapidly growing online food delivery market, this research analyzes the factors that influence consumer purchasing decisions. Statistical data from respondents shows that lifestyle, promotional strategies and price perceptions significantly influence user preferences for using the ShopeeFood platform. The findings show that convenience, attractive promotional tactics, and perceived affordable prices are key factors in motivating users to choose ShopeeFood as a food delivery platform. This research reinforces previous findings about the importance of these factors in influencing consumer purchasing behavior in the online food delivery service industry.
MOTIVASI SEBAGAI MEDIASI PENGARUH PELATIHAN DAN DISIPLIN TERHADAP KINERJA KARYAWAN Mulyadi, Made; Galung Indra Kiswara, Putu; Gede Elvina Adi Saputri, Luh; Wirati Adriati, IGA
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 5 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i5.2681

Abstract

Training is a short educational process that uses structured and organized methods, where non-managerial employees acquire technical knowledge and skills within certain limits. Training has a significant impact on improving employee capabilities, providing motivation, and building self-confidence, so that it can improve their performance. This study aims to evaluate the role of job training and work discipline on employee performance, with work motivation as a mediator at PT. Secana Beachtown. The number of samples used was 82 employees. This study uses a quantitative method. Data analysis techniques used include validity testing, reliability testing, descriptive analysis, SEM Partial Least Square, and VAF (Variance Accepted For) for mediation testing. This study found that job training, discipline, and work motivation have a positive effect on employee performance at PT. Secana Beachtown, with work motivation as a mediating variable.