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This Author published in this journals
All Journal Psikologi Prima Journal of Tourism and Creativity Jurnal Kepariwisataan Journal of Innovation Research and Knowledge Nawasena: Jurnal Ilmiah Pariwisata Journal of Business on Hospitality and Tourism Jurnal Manajemen Pariwisata dan Perhotelan
Ni Made Gandhi Sanjiwani
Program Studi Hubungan Masyarakat, Universitas Bali Dwipa
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : Jurnal Kepariwisataan

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EVALUASI EFEKTIVITAS MEDIA KOMUNIKASI PEMASARAN DENGAN MODEL ICTRT FOR MOBILE STUDI KASUS: MARKETPLACE GODEVI: STUDI KASUS MARKETPLACE GODEVI Ni Made Gandhi Sanjiwani; I Wayan Suartawan; Bernadus Bernando Bria
JURNAL KEPARIWISATAAN Vol 22 No 1 (2023): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v22i1.951

Abstract

The PSBB (Large-Scale Social Restrictions) Policy significantly impacted tourist villages in Bali, resulting in many of them only being able to bring in a limited number of visitors per year. One digital marketing platform that has been helpful to these villages is the Godevi Marketplace. The study aims to evaluate the effectiveness of the Godevi website and provide recommendations for increasing tourist engagement and traffic. Using the ICTRT model for mobile and a qualitative approach, the study surveyed 97 tourists and interviewed experts. A total of 5 variables with 51 instruments using the ICTRT model for mobile were analyzed by measuring the effectiveness of the website. The results show that the Godevi website is relatively effective, particularly in terms of destination branding. However, the website could improve in terms of relationship and transaction dimensions. The study recommends that tourism village website managers, specifically Godevi, optimize relationship features and reduce transaction obstacles.
Co-Authors Ahmadintya Anggit Hanggraito Anastasia Rose Silawati Bernadus Bernando Bria Delfiana Da Costa I Gede Gian Saputra I Nyoman Sukma Arida I Wayan Suartawan Lestari, Ni Kadek Anggun Dwi Manuaba, Ida Ayu Karina Adityanti