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Syafrizal, Rodi
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Journal : International Journal of Educational Review, Law And Social Sciences (IJERLAS)

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THE EFFECT OF PRODUCT INNOVATION, WORD OF MOUTH AND DIGITAL MARKETING ON CONSUMER BUYING INTEREST IN USED TIRE RUBBER CRAFTS IN PON VILLAGE Syafrizal, Rodi
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 4 (2022): July
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i4.321

Abstract

This study aims to examine the effect ofThe Influence of Product Innovation, Word Of Mouth and Digital Marketing on Consumer Buying Interest in Used Tire Rubber Crafts in Pon Village, the results of this study indicate that . 1)product innovation(X1) has no positive and significant effect on consumer buying interest (Y). 2) word of mouth (X2) has a positive and significant effect on consumer buying interest (Y). 3) digital marketing (X3) has a positive and significant effect on consumer buying interest (Y). 4) Simultaneously variable product innovation (X1 ), word of mouth (X2) and digital marketing (X3) have a positive effect on consumer buying interest (Y).
Co-Authors Abednego Ketaren Aisyah Siregar Anggi Pratiwi Sitoirus Anggi Pratiwi Sitorus Ayu Zurlaini Damanik Ayu Zurlaini Damanik Baihaqi, Muhammad Iqbal Benhart Nainggolan Bestari Endayana Bobby Hartanto Cai Cen, Cia Candrasa, Limega Cici Puspaningrum Daniel Collyn Dewi Sundari Dewi Sundari Tanjung Dini Vientiany Edi Faisal Harahap Fitrianingsih Fitrianingsih Fitrianingsih Fitrianingsih Fitrianingsih Fitrianingsih Gugum Mukdas Sudarjah Ilfi Rahmi Putri Kumala Vera Dewi Kumala Vera Dewi L, Lilinesia Liza Widya Hasyim M. Yasir Nasution Mariani Sinurat, Yenni Muallif Masyhuri Murbanto Sinaga Nainggolan, Benhard Nursaimatussaddiya Owen De Pinto Simanjuntak Pratiwi Sitorus, Anggi Rakhmawati Purba Rangga Salam Rapat Piter Sony Hutauruk Rapat Piter Sony Hutauruk Rico Nur Ilham Rika Surianto Zalukhu Rika Surianto Zalukhu Rika Zaluku Riny Viri Insy Sinaga Risa Wininda Rumiris Siahaan Rusmewahni Rusmewahni Rusmewahni Rusmewahni, Rusmewahni Saparuddin Siregar Saragih, Jopinus Ramli Sarwoto Sarwoto, Sarwoto Sianipar, Christin Natalia Sinaga, Eka Mayastika Sri Winda Hardiyanti Damanik Sri Winda Hardiyanti Damanik Suci Etri Jayanti Suci Etri Jayanti S Suci Etri Jayanti S Sugianto Suriana Suwadi Suwadi Tanjung, Dewi Sundari Vientiany, Dini Yenni Mariani Sinurat Yenni Samri Juliati Nasution Yomeini M. Sagala Yomeini Margareth Sagala Yomeini Sagala Zen, M. Afif Shahputra