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Subaida, Ida
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Journal : Jurnal Mahasiswa Entrepreneur

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PENGARUH SUASANA CAFE, LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA CAFE KEDAI SIRING JANGKAR SITUBONDO Nuriyana, Nida; Fandiyanto, Randika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 8 (2025): AGUSTUS 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i8.7212

Abstract

At Café Kedai Siring, location was found to affect purchasing decisions. The café’s position near a quiet beach but far from residential areas increases parking security risks, while service quality was considered lacking due to long service times, order errors, and limited facilities. This study analyzes the effects of café atmosphere, location, and service quality on repurchase intention, with customer satisfaction as an intervening variable. The research used a quantitative approach with 99 respondents selected through simple random sampling, and data were analyzed using the PLS-SEM method with SmartPLS 3.0. The results showed that café atmosphere, location, and service quality significantly influenced customer satisfaction. Café atmosphere and location had a significant positive effect on repurchase intention, while service quality had a positive but not significant effect. Customer satisfaction itself had a significant effect on repurchase intention and mediated the influence of café atmosphere, location, and service quality on repurchase intention.
PENGARUH NET PROFIT MARGIN DAN RETURN ON EQUITY TERHADAP NILAI PERUSAHAAN DENGAN UKURAN PERUSAHAAN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI TAHUN 2020-2023 Amelia, Sofiyatul; Wahyuni, Ika; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6956

Abstract

Amid increasingly intense global competition, the effective use of data has become essential for companies to remain competitive. Therefore, variables such as net profit margin, return on equity, and firm size are crucial for gaining deeper insights into firm value and its impact on company performance. This study focuses on food and beverage companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2023. The objective of this research is to analyze and identify the influence of net profit margin and return on equity on firm value, with firm size acting as a moderating variable. A quantitative method was employed, utilizing secondary data obtained from annual reports available on the official IDX website (www.idx.co.id). The sampling technique used was purposive sampling, resulting in a total of eight companies selected as the sample. Data analysis included descriptive statistics, classical assumption tests (normality and multicollinearity), the coefficient of determination test, and structural equation modeling. Hypothesis testing using Smart PLS 3.0 software revealed that the net profit margin has a negative but non-significant effect on firm value. At the same time, the return on equity has a positive but also non-significant effect. Furthermore, firm size does not significantly moderate the relationship between either net profit margin or return on equity and firm value.
PENGARUH PROFITABILITAS DAN STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN BANK KONVENSIONAL YANG TERDAFTAR DI BEI PERIODE 2020-2023 Chofifa, Siti; Subaida, Ida; Widaninggar, Nanda
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6836

Abstract

Effective financial management is crucial for a company’s financial system to ensure smooth operations and achieve its objectives. Therefore, Profitability, Capital Structure, and Dividend Policy variables are important because they can influence a company’s performance and financial performance. This study used conventional banks listed on the Indonesia Stock Exchange from 2020 to 2023. The researcher chose Conventional Banks as the research subjects because these banks demonstrated significant resilience during the COVID-19 pandemic, remaining able to channel funds to the public and maintain stable performance despite declining credit demand due to sluggish economic activity. This study aims to analyze and test the moderating effect of Dividend Policy on Firm Value. The population in this study was 47 conventional banks listed on the Indonesian Stock Exchange during the study period. The sampling technique was purposive sampling. Data analysis and hypothesis testing used Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results of the hypothesis test using the Smart PLS 3.0 application indicate that profitability has a positive and significant effect on firm value, capital structure has a positive but insignificant effect on firm value, dividend policy has a negative but insignificant effect in moderating the effect of profitability on firm value, and dividend policy has a positive but insignificant effect in moderating the effect of capital structure on firm value.
PENGARUH LIKUIDITAS DAN PROFITABILITAS TERHADAP HARGA SAHAM DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL MODERASI PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2021-2023 Ramadhani, Kholifatur; Sari, Lita Permata; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 5 (2025): Mei 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i5.6957

Abstract

The food and beverage industry plays a crucial role in the economy as it produces basic necessities for the Indonesian people. The development of this sector continues to increase in line with sustainable economic growth. In Indonesia, companies in this sector are experiencing significant growth, as evidenced by the increasing number of companies listed on the Indonesia Stock Exchange. The increase in the number of listed companies reflects the high public demand for this industry's products. The researcher chose Food and Beverage Companies as the research object because stocks in this sector tend to be more resilient to monetary or economic crises than other sectors. This is due to the fact that food and beverage products are basic necessities that remain in demand by the public, both in stable economic conditions and during crises. The purpose of this study is to analyze and test dividend policy in moderating the effect of Liquidity and Profitability on Stock Prices. The population in this study is Food and Beverage Companies with as many as 95 companies listed during the research period on the Indonesia Stock Exchange. The sampling technique was purposive sampling. The data analysis and hypothesis testing used Structural Equation Analysis – Partial Least Squares (PLS-SEM). The results of the hypothesis test using the Smart PLS 3.0 application indicate that liquidity has a positive but insignificant effect on stock prices, profitability has a positive but insignificant effect on stock prices, dividend policy has a negative but insignificant effect in moderating the effect of liquidity on stock prices, and dividend policy has a negative but insignificant effect in moderating the effect of profitability on stock prices.
PROFITABILITAS DAN LIKUIDITAS DALAM MEMPENGARUHI NILAI PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI DASAR DAN BAHAN KIMIA YANG TERDAFTAR DI BEI PERIODE 2020-2023 DENGAN MODERASI VARIABEL UKURAN PERUSAHAAN Fanani, Mariska Nur; Sari, Lita Permata; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6520

Abstract

The Indonesian capital market, namely the Indonesia Stock Exchange (IDX), is a forum for companies to obtain capital and investors to invest. Stock investment offers potential benefits through dividends and rising share prices (capital gains). The increase in share price reflects the market’s positive perception of the company’s performance and prospects, which ultimately contributes to an increase in the company’s value, and indirectly, the share price becomes crucial. Sixty-three companies in the basic industry and chemical sector are listed on the IDX for the 2020-2023. The basic industrial and chemical sector is one of the important sectors in the Indonesian economy. This sector provides raw materials for various downstream industries and significantly contributes to GDP. The Composite Stock Price Index (JCI) experienced a sharp decline at the beginning of the pandemic in 2020, then gradually recovered and recorded growth in subsequent years. This certainly affects the performance and movement of stock prices in various sectors, including the basic industrial and chemical sectors. This study aimed to analyze and test the company size in moderating the effect of profitability and liquidity on firm value. The population in this study was manufacturing companies in the basic industry and chemical sector, with 63 companies listed during the research period on the Indonesia Stock Exchange. The sampling technique was determined by purposive sampling—data analysis and hypothesis testing using Structural Equation Analysis - Partial Least Square (PLS-SEM). The results of hypothesis testing using the Smart PLS 3.0 application, show that profitability has a positive but insignificant effect on Firm value, liquidity has a positive but insignificant effect on Firm value, Firm size has a positive and significant effect in moderating Profitability on Firm value, Firm size has a negative and insignificant effect in moderating Liquidity on Firm value.
PENGARUH PROFITABILITAS, PERTUMBUHAN PENJUALAN DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN NILAI PERUSAHAAN DENGAN STRUKTUR MODAL SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN MAKANAN DAN MINUMAN YANG TERDAFTAR 2020-2023 Utami, Lutvia Wahyu; Subaida, Ida; Nanggala, Ardhya Yudistira Adi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7093

Abstract

The food and beverage sector listed on the Indonesia Stock Exchange is one of the fastest growing industries and makes a significant contribution to the national economy. This study aims to determine the effect of Profitability, Sales Growth, and Company Size on Company Value, both directly and indirectly through Capital Structure as an intervening variable. The study focuses on food and beverage companies listed on the IDX in 2020 - 2023. The method used is a quantitative method with a descriptive approach, using purposive sampling to select 9 companies as research samples. Data sourced from annual financial reports available on the official IDX website. Data analysis using Structural Equation Modeling (SEM) with Smart PLS software. The results of the Profitability analysis have a negative and significant effect on Capital Structure; Sales growth has a negative but insignificant effect on Capital Structure; Company size has a negative but insignificant effect on Capital Structure; Profitability has a negative but insignificant effect on Company Value; Sales growth has a positive but significant effect on Company Value; Company size has a negative and significant effect on Company Value; Capital structure has a positive and significant effect on Company Value; Profitability has a negative but insignificant effect on Company Value through Capital Structure; Sales growth has a negative but insignificant effect on Company Value through Capital Structure; Company size has a negative but insignificant effect on Company Value through Capital Structure.
UKURAN PERUSAHAAN MODAL KERJA DAN LEVERAGE TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL INTERVENING PADA PERUSAHAAN SUB SEKTOR MAKANAN DAN MINUMAN YANG TERDAFTAR DI BEI PERIODE 2022-2023 Radja, Asmirayanti Ina; Pramitasari, Triska Dewi; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 4 (2025): APRIL 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i4.6720

Abstract

The purpose of this study is to determine the effect of the Company Size Working Capital and Leverage on the Company Value with Profitability as an Intervening Variable in Food and Beverage Sub-Sector Companies registered on the IDX for the period 2022-2023. The population in this study was all food and beverage manufacturing companies registered on the IDX for the period 2022-2023, totaling 23 companies. The sampling technique was determined using purposive sampling so that 15 samples were obtained which would be used for data analysis. The data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM). The results of the direct influence hypothesis test using the PLS 3.0 application, showed that the Company Size has a significant negative effect on Profitability, the Working Capital has a negative but insignificant effect on Profitability, the Leverage has a negative but insignificant effect on Profitability, the Company Size has a significant negative effect on Company Value, the Working Capital has a positive but insignificant effect on Company Value, the Leverage has a negative but insignificant effect on Company Value, the Profitability has a significant negative effect on Company Value. The results of the indirect influence test showed that the Company Size has a significant positive effect on Company Value through Profitability, the Working Capital has a positive but insignificant effect on Company Value through Profitability, and the Leverage has a positive but insignificant effect on Company Value through Profitability.
PENGARUH PRICE DISCOUNT, SERVICE QUALITY DAN SOCIAL MEDIA PROMOTION TERHADAP KEPUASAN KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA MARKET KITAB ASWAJA DI BONDOWOSO Hotimah, Khusnul; Subaida, Ida; Pramitasari, Triska Dewi
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 7 (2025): JULI 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i7.7066

Abstract

As consumer trends and behavior develop, the products offered are required to adapt to changing times. This condition challenges the ASWAJA Book Market in designing marketing strategies to compete optimally with similar MSMEs. This study aims to evaluate the effect of Price discounts, Service quality, and Social media promotions on Consumer Satisfaction, with Purchase Intention as an intervening variable in the Aswaja Book Market. This study applies a quantitative approach with a survey method, where data is collected through distributing online questionnaires to consumers of the Aswaja Book Market. The data analysis technique used is Partial Least Squares (PLS). The results show that Price discounts and Service quality significantly positively affect Purchase Intention. Social media promotions have a positive but insignificant effect on Purchase Intention. Price discounts and Service quality have also been found to positively and significantly affect Consumer Satisfaction. Social media promotions show a positive but insignificant effect on Consumer Satisfaction. In the indirect path, Price discounts, Service quality, and Social media promotions have a positive but insignificant effect on Consumer Satisfaction through Purchase Intention. These findings confirm that price discounts, service quality, and social media promotions significantly shape consumer satisfaction by increasing purchase intention, but this is not yet optimal.
PENGARUH KUALITAS PELAYANAN, KEBERAGAMAN PRODUK DAN PROMOSI TERHADAP LOYALITAS PELANGGAN PADA KONTER ABG 1 CELL DI KAPONGAN SITUBONDO DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Rohmatilla, Sitti; Subaida, Ida; Praja, Yudha
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 3 (2025): MARET 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i3.6646

Abstract

Ponsel, aksesori, dan paket layanan komunikasi semuanya tersedia di konter ABG 1 Cell. Layanan pelanggan yang unggul merupakan prioritas utama konter tersebut. Meskipun layanan pelanggan tentu penting, ABG 1 Cell juga menggunakan sejumlah taktik promosi untuk mendatangkan lebih banyak pelanggan. Meskipun demikian, loyalitas pelanggan di ABG 1 Cell masih rendah, bahkan setelah semua upaya ini. Ini mungkin berarti bahwa pelanggan tidak senang atau tidak peduli dengan barang dan layanan yang diberikan. Tujuan penelitian ini adalah untuk mengetahui apakah lokasi konter ABG 1 Cell di Kapongan, Situbondo memiliki pengaruh positif terhadap kepuasan pelanggan, yang selanjutnya mempengaruhi loyalitas terhadap merek dan kekuatan hubungan antara kualitas layanan, variasi produk, dan promosi. Penelitian kuantitatif ini melibatkan total sembilan puluh delapan pelanggan. Kami menggunakan teknik simple random sampling untuk memilih sampel kami. Analisis data dan pengujian hipotesis dilakukan dengan menggunakan teknik Structural Equation Modeling - Partial Least Squares (PLS-SEM). Banyak penemuan penting yang dibuat setelah menganalisis data pengujian hipotesis efek langsung menggunakan alat Smart PLS 3.0. Korelasi antara variasi produk dan kepuasan pelanggan bersifat positif dan signifikan secara statistik, tetapi korelasi antara kualitas layanan dan kepuasan pelanggan bersifat negatif dan signifikan secara statistik. Lebih lanjut, loyalitas konsumen dan kualitas layanan berhubungan secara negatif dan signifikan secara statistik. Pelanggan menjadi kurang loyal sebagai akibat dari promosi dan keragaman produk, meskipun pada tingkat yang lebih rendah dari yang diantisipasi. Sebaliknya, loyalitas klien sangat dipengaruhi secara positif oleh kepuasan konsumen. Hasil pengujian hipotesis pengaruh tidak langsung menunjukkan bahwa pemasaran, keragaman produk, dan kualitas layanan semuanya menghasilkan konsumen yang puas, yang cenderung lebih loyal terhadap suatu merek. Kepuasan pelanggan merupakan mediator penting dalam mengembangkan konsumen yang loyal, menurut statistik ini, meskipun tidak semua hubungan langsung efektif.
PENGARUH PICE DISCOUNT, PRODUCT QUALITY DAN ENDORSMEN TERHADAP LOYALITAS KONSUMEN MELALUI MINAT BELI SEBAGAI VARIABEL INTERVENING PADA TOKO AMANDA BROWNIS SITUBONDO Hidayatullah, Syarif; Ediyanto, Ediyanto; Subaida, Ida
Jurnal Mahasiswa Entrepreneurship (JME) Vol 4 No 9 (2025): SEPTEMBER 2025
Publisher : Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36841/jme.v4i9.7222

Abstract

The purpose of this study was to determine the effect of price discounts, product quality, and endorsements on consumer loyalty through purchase intention as an intervening variable at the Amanda Brownies Store in Situbondo. The sampling technique used in this study was probability sampling with 98 respondents. Data analysis used structural equation analysis with the assistance of smart PLS 3.0 software. The results of the study indicate that price discounts have a positive but insignificant effect on consumer loyalty. Product quality has a positive and significant effect on consumer loyalty. Endorsements have a negative but insignificant effect on consumer loyalty. Price discounts have a positive but insignificant effect on purchase intention. Product quality has a positive and significant effect on purchase intention. Endorsements have a negative but insignificant effect on purchase intention. Consumer loyalty has a positive but insignificant effect on purchase intention.
Co-Authors Afia Rohmatul, Vivi Afia Rohmatul Afifuddin, Muhammad Agustin, Dinda Nurfiqi Amelia, Sofiyatul Anggraini, Anisa Dewi Aprilia, Ila Aulia Ardhya Yudistira Adi Nanggala Ardiansyah, Johan Putra Pradana Arief, Mohammad Yahya Ariyantiningsih, Febri Atika Nur Hidayah Aulia, Rieza Nuril Az-Zahra, Irene Elsa Wahyu Azzuhro, Elok Ferina Yuan Berlian, Dinda Trisa Bulu, Orviana Cahya, Muhammad Alif Nur Chofifa, Siti Damayanti, Alvina Desy Ratnasari Dian Widiarti Diefayoni, Kevin Septyan Dwi Perwitasari Wiryaningtyas, Dwi Perwitasari Dwipa, Bram Mahara Dwitama, Andika Ediyanto Endang Mardiati Erliana, Elfira Fajri, Saiful Fanani, Mariska Nur Fandiyanto, Randika Farisi, Jufair Febiawanticha, Resma Febriyanti, Fina Fransiska, Feni Ghina, Kaisul Hakiki, Fiqih Nur hamdun, Edy kusnadi Harisetiowati, Santi Ihsan, Anas Malik Fauzan Barqul Ika WAHYUNI Iqbal, Zainul Islamia, Alfia Istifaza, Zulfa Karnadi, Karnadi Khofifah, Ana KHOTIMAH, KHOSNUL KHUSNUL HOTIMAH Kustiani, Kustiani Labiba, Ines Laili, Siti Wiladatul Lita Permata Sari Lusiana Tulhusnah Mansur, Mohammad Sahel Minullah, Minullah Muhammad Rofiqi Mujiono, Bagas Azrul Nanda Widaninggar, Nanda Novia Indriani Nurfadilah Nurfadilah Nurhasanah Nurhasanah Nuriyana, Nida Nurkholis Nurkholis Oktaviani, Sherly Pramesthi, Riska Ayu Pramita, Risky Yunas Restu Pratama, Rico Arif Putra, Fely Eka Yuda Hasan Radja, Asmirayanti Ina Ramadhani, Izra Haflinda Ramadhani, Kholifatur Rianto, Agung Dwi Rifki, Mohammad Fais Fadilatul Rini Kartika Sari Riskiya, Siti Rizkia, Linda Rohmatilla, Sitti Romadhani, Riska Suci Rosadi, Gufron Rosiva, Maulindatur Safitri, Vira Dianita Sarwono, Aji Setiana, Beta Soeliha, Siti Susanti, Ratna Koba Syah, Aditiya Risqiyanto Syarif Hidayatullah Syarifuddin, Moh Triska Dewi Pramitasari Ulfatun Hasanah Uswatun Hasanah Utami, Lutvia Wahyu Vantovi, Ciko Legi Verawati Verawati Wahida, Zinta Nur wahyuni wahyuni Wakid, Royhan Tofail Widiyanto, Ahmad Irfan Wilda Al Aluf, Wilda Al Wulandari, Firda Wulandari, Meliza Novi Yakin, Ainol Yatim, Yatim Yudha Praja, Yudha Yuliana Putri Yuninda, Zilfiyana