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All Journal Jurnal Paradigma Ekonomika JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Primanomics : Jurnal Ekonomi & Bisnis YUME : Journal of Management Community Engagement and Emergence Journal (CEEJ) MOTIVASI Jurnal Manajemen dan Bisnis Economics and Digital Business Review Jurnal Disrupsi Bisnis Jurnal Ekonomi dan Manajemen Indonesia AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis JUPADAI : Jurnal Pengabdian Kepada Masyarakat Postgraduate Management Journal Jurnal Profita : Akuntansi dan Manajemen Jurnal Sistem Informasi dan Manajemen SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Purba, Tiurniari
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : MOTIVASI Jurnal Manajemen dan Bisnis

 1 
PENGARUH PROMOSI, KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA PT SAF MITRA ABADI CennataI, Ankho; Purba, Tiurniari
MOTIVASI Vol 5, No 1 (2020): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v5i1.2473

Abstract

ABSTRACTPurpose - This study aims to determine the effect of promotion, service quaIity and product quaIity on purchasing decisions at PT Saf Mitra Abadi in Batam City and using simpIe random sampIing techniques.Design/methodology - The number of sampIes used in this study were 196 respondents. The instrument used to coIIect data was a questionnaire. By using a vaIidity test and a reIiabiIity test to test data quality and using Iinear anaIysis and the coefficient of determination to conduct a cIassic assumption and infIuence. SPSS version 25 is a program used by author to process data obtained from respondents.Findings - The resuIts of the coefficient of determination indicate that promotion, service quaIity and product quaIity simuItaneousIy infIuence 39,90% on purchasing decisions. WhiIe the resuIts of muItipIe Iinear regression test indicate that promotion partiaIIy infIuence 24,20%, service quaIity partiaIIy infIuence 16,00% and product quaIity partiaIIy infIuence 42,50% on purchasing decisions. The concIusions obtained from the resuIts of this study indicate that promotion, service quaIity and product quaIity partiaIIy and simuItaneousIy have a positive and significant effect on purchasing decisions.Keywords :Product QuaIity, Promotion, Purchase Decision, Service QuaIity.
Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pelanggan Terhadap PT Continental Industry Supply Wijaya, Fredric; Purba, Tiurniari
MOTIVASI Vol 5, No 2 (2020): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v5i2.2750

Abstract

ABSTRACT Purpose - Regarding marketing, brand image is a meaningful part so that it has a lot of impact on customers so they can buy because customer direction takes precedence on branded and achieved goods. But the brand image, product quality also gives a part thatinfluences the desire of the customer to buy when running a product, not  just looking  at  value  in the aspect of quality, or  the brand and quality still influences with the brand image that is closely related to a particular product. This study uses the influence of brand image and product quality on customer purchasing decisions on PT Continental Industry Supply.Design/methodology - Descriptive research design and quantitative approach along with data dissemination is data used by researchers to carry out a way of distributing questionnaires to respondents. Non-probability sampling and saturated sampling techniques are tools used by researchers to examine a sample of 130 respondents on a questionnaire to spread to respondents, To find out the results analyzed and linear regression analysis using research has used SPSS version 25 as a number calculation equipment program.Findings - Regarding the calculation results, it is known that brand image (X1) is partially similar and has a positive and significant influence on purchasing decisions (Y) with a significant value of 0,000<? 0.05. Product quality (X2) is similar to partial and positive and significant influence on purchasing decisions (Y) with a significant value of 0,000 <? 0.05. Brand Image (X1) and Product Quality (X2) simultaneously have positive and significant influence on purchasing decisions (Y) with a significant value of 0,000 <? 0.05.    
Co-Authors Angriani, Rini Br Purba, Neni Marlina CennataI, Ankho Dian Novitasari Elisa Elisa Erni Yanti Natalia Erni Yanti Natalia, Erni Yanti Fakhirah, Silvi Frindy, Frindy Hafif, M Hansen, Welly Hendi, Hendi Herlini, Herlini Heryenzus, Heryenzus Hutabarat, Siska Rianti Hutagalung, Mariah Mathilda Intan Utna Sari Juvianti, Juvianti Kennedy Yap, Jonh Lauw, Hernawati Mandarini, Veerou Melinda Putri, Ratna Mortigor Afrizal Purba Nainggolan, Nora Pitri Nora Pitri Nainggolan Nurhabsyina, Nurhabsyina Nuri Aslami Purba, Mortigor Afrizal Putri, Erika Pransiska Putri, Tiya Aliya Rahmadani, Indah Alvia Rahmayani, Shinta Ayu Rika, Delvina Sari, Intan Utna selly Selly Setiawan, Ervin Siagian, Elma Suriya Sinaga, Zunalva Disa Supriadi Supriadi Tobing , Vargo Christian L. Tobing, Vargo Christian L. Valensia , Stephany Vargo Christian L. Tobing Wendy Wijaya, Fredric William William