Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis dan Kewirausahaan
Sriyani, Vera
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen Bisnis dan Kewirausahaan

 1 
Faktor yang memengaruhi penetapan Hotel X sebagai wedding venue Sriyani, Vera
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 1 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i1.4759

Abstract

The wedding is one of the most important events for couples, so mostly they want their wedding event as perfect as possible. Choosing a wedding venue is the first step to preparing a wedding. The purpose of this research is to determine factors that affect the selection of a wedding venue at Hotel X. The respondents of this research are 203 prospective wedding couples who came to Hotel X. The method used in this research is multivariate analysis. This study obtained data via questionnaires and used statistical tests such as F-test, R Square (R2)-test, and T-test. The result of this study shows location, atmosphere, facility, food, service, and price are factors which has a significant influence on prospective wedding couple’s purchase decisions.
Co-Authors