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Gustiar, Wemby
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Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Manajemen Bisnis dan Kewirausahaan

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Strategi Bisnis Pt Xyz Guna Meningkatkan Daya Saing Pada Industri Almunium Gustiar, Wemby
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 1 No 2 (2017): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v1i2.4779

Abstract

Competitive ability has become very important for a company. This happens because with a good competing ability that is able to make a company a leader in the market. Competitive ability or competitiveness can be formed if the company has the right strategies executed. The purpose of this study is to: 1) know the internal state of PT XYZ seen from the strengths and weaknesses owned by PT XYZ, 2) know the external state of PT XYZ seen from the strengths and weaknesses owned by PT XYZ, 3) exactly which can be recommended to PT XYZ to improve competitiveness. Quantitative Strategic Planning Matrix (QSPM) analysis is used to determine the best strategy. This study found that many competitors make distributors and consumers have many choices. The main strategy derived from the analysis is the market development strategy. By opening new branches in different places with different geography with the intention of acquiring a new market.
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