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Journal : International Journal of Management Science and Information Technology (IJMSIT)

The Influence of Social Media Marketing, Online Customer Review, and E-SERVQUAL to Purchase Decision through Trust (Bekam Therapy Center Jember) Permana, Anindya Restu; Herlambang, Toni; Sanosra, Abadi; Nursaid, Nursaid
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2922

Abstract

This study examines the positive and significant effect of social media marketing, online customer reviews, and e-SERVQUAL on purchase decisions through trust. This study is quantitative research. The whole population is Bekam Therapy Center’s customers. The sample is 104 customers. The data collection method was carried out by distributing questionnaires online. WarpPLS 7.0 was used as a data analysis method to identify and estimate the relationship between variables. The variables consist of social media marketing (X1), online customer review (X2), e-SERVQUAL (X3), purchase decision (Y), and trust (Z). The result shows that; 1) Social media marketing does not have a direct positive effect on purchase decisions but does influence trust, 2) Online customer reviews positively affect purchase decisions and trust, 3) E-SERVQUAL has a significant positive effect on both purchase decisions and trust, 4) Trust significantly influences purchase decisions. 5) The mediating role of trust is evident in the relationship between social media marketing and purchase decisions, and e-SERVQUAL and purchase decisions, but not between online customer reviews and purchase decisions.
The Effectiveness of Digital Attraction and Promotion on the Decision to Visit the Beach Tourism Area of Jember Regency with Interest in Visiting as an Intervening Variable Navalina, Anita Eka; Nursa'id, Nursa'id; Herlambang, Toni; Sanosra, Abadi
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2962

Abstract

The aim of this research is to determine and analyze directly and indirectly the influence of the effectiveness of digital attractions and promotions on visiting decisions through visiting interest as an intervening variable in the coastal tourist area of Jember Regency. The sample size for this research was 400 respondents. The analysis technique used is Structural Equation Model (SEM) using WarpPLS 7.0. The results of data analysis show that the variable Effectiveness of attractions has a significant influence on interest in visiting, digital promotion has a significant influence on interest in visiting, Effectiveness of attractions has a significant influence on the decision to visit, digital promotion has a significant influence on the decision to visit, interest in visiting has a significant influence on the decision to visit. Indirectly, the effectiveness of digital attractions and promotions has a significant effect on visiting decisions through visiting interest as an intervening variable. The results of data analysis show that the variables of effectiveness of attraction, interest in visiting and digital promotion partially have a significant influence on the decision to visit the coastal tourist area of Jember Regency.
The Influence of Work Engagement and Knowledge Sharing on Nurse Performance Nyoman Putu Martini, Ni; Rahayu Niwidadi, Sri; Herlambang, Toni; Qomariah, Nurul
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3128

Abstract

Human resources who serve as officers or employees in a company or institutional organization are always considered a vital asset for an organization. Performance or work achievement can be interpreted as achieving work results in accordance with the rules and standards that apply to each organization. Performance can also be said to be the result or output of a process. The purpose of this research is to find out directly the influence of work engagement and knowledge sharing on employee performance at RSD dr. Soebandi Jember. The total sample in this study was 171 inpatient nurse respondents with a minimum work period of 3 years. Descriptive analysis is used to determine the respondent's description. Validity test and reliability test for the validity and reliability of research data. Hypothesis testing was also carried out in this research. The research results show that work engagement and knowledge sharing partially have a positive and significant effect on the performance of RSD dr. Soebandi Jember.
Effect of Application of Performance Assessment System Based on E-Performance and Competency on Work Achievement of Structural Employees Through Job Satisfaction as Intervening Variable (Study on Bondowoso Regency Government) Angga Wahyudi, I Putu; Herlambang, Toni; Putu Martini, Ni Nyoman
International Journal of Management Science and Information Technology Vol. 2 No. 1 (2022): January - June 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v2i1.451

Abstract

This research is motivated by several gaps or differences in research results with expert opinions, also supported by data on research problems, namely based on the results of employee performance evaluations in 2020 which were less than optimal, where the realization of performance achievements did not reach 90 at the end of the fiscal year. Evaluation data for filling out the E-application Performance shows that as many as 38% or about 900 employees do not fill in e-Kinerja to 100%. So the phenomenon of this research is the lack of effectiveness of employee performance in increasing competence, especially in the use of IT-based e-performance. The purpose of this study was to determine directly or indirectly the effect of evaluating performance based on the e-Kinerja application and employee competence on employee job performance through job satisfaction as an intervening variable on Structural Employees of the Bondowoso Regency Government. The total population of this study was 2,405 employees, while the number of samples was 168 using purposive sampling technique. The analysis technique used is the Structural Equation Model (SEM) using WarpPLS 5.0. The results of data analysis show that e-performance based performance appraisal and employee competence have a significant effect on job satisfaction, (2) e-performance based performance appraisal and employee competence and job satisfaction have a significant effect on employee performance, (2) e-performance based evaluation.
Analysis of The Effect of Competence and Education and Training on Employee Performance Through Work Commitment as Intervening Variable (Study at the East Java Provincial Forestry Service) Yulianto, Edi; Sanosra, Abadi; Herlambang, Toni
International Journal of Management Science and Information Technology Vol. 2 No. 1 (2022): January - June 2022
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v2i1.460

Abstract

The purpose of this study was to determine directly or indirectly the effect of competence and education and training on employee performance through work commitment as an intervening variable at the East Java Provincial Forestry Service. This research is a quantitative research with a survey approach. By number of samples104 respondents. Testing the instrument using validity and reliability tests while the types of data used are primary and secondary data. The analysis technique used is the Structural Equation Model (SEM) using WarpPLS. The results of data analysis show that the employee competence variable is0, 927significant effect on work commitment of 0,900, Education and Training of 0, 931 significant effect on work commitment of 0,900, employee competence of 0, 927 significant effect on employee performance of 0, 934, education and training have a significant effect on employee performance, work commitment is 0,900 significant effect on employee performance of 0, 934.
The Influence of Social Media Marketing, Online Customer Review, and E-SERVQUAL to Purchase Decision through Trust (Bekam Therapy Center Jember) Permana, Anindya Restu; Herlambang, Toni; Sanosra, Abadi; Nursaid, Nursaid
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2922

Abstract

This study examines the positive and significant effect of social media marketing, online customer reviews, and e-SERVQUAL on purchase decisions through trust. This study is quantitative research. The whole population is Bekam Therapy Center’s customers. The sample is 104 customers. The data collection method was carried out by distributing questionnaires online. WarpPLS 7.0 was used as a data analysis method to identify and estimate the relationship between variables. The variables consist of social media marketing (X1), online customer review (X2), e-SERVQUAL (X3), purchase decision (Y), and trust (Z). The result shows that; 1) Social media marketing does not have a direct positive effect on purchase decisions but does influence trust, 2) Online customer reviews positively affect purchase decisions and trust, 3) E-SERVQUAL has a significant positive effect on both purchase decisions and trust, 4) Trust significantly influences purchase decisions. 5) The mediating role of trust is evident in the relationship between social media marketing and purchase decisions, and e-SERVQUAL and purchase decisions, but not between online customer reviews and purchase decisions.
The Effectiveness of Digital Attraction and Promotion on the Decision to Visit the Beach Tourism Area of Jember Regency with Interest in Visiting as an Intervening Variable Navalina, Anita Eka; Nursa'id, Nursa'id; Herlambang, Toni; Sanosra, Abadi
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.2962

Abstract

The aim of this research is to determine and analyze directly and indirectly the influence of the effectiveness of digital attractions and promotions on visiting decisions through visiting interest as an intervening variable in the coastal tourist area of Jember Regency. The sample size for this research was 400 respondents. The analysis technique used is Structural Equation Model (SEM) using WarpPLS 7.0. The results of data analysis show that the variable Effectiveness of attractions has a significant influence on interest in visiting, digital promotion has a significant influence on interest in visiting, Effectiveness of attractions has a significant influence on the decision to visit, digital promotion has a significant influence on the decision to visit, interest in visiting has a significant influence on the decision to visit. Indirectly, the effectiveness of digital attractions and promotions has a significant effect on visiting decisions through visiting interest as an intervening variable. The results of data analysis show that the variables of effectiveness of attraction, interest in visiting and digital promotion partially have a significant influence on the decision to visit the coastal tourist area of Jember Regency.
The Influence of Work Engagement and Knowledge Sharing on Nurse Performance Nyoman Putu Martini, Ni; Rahayu Niwidadi, Sri; Herlambang, Toni; Qomariah, Nurul
International Journal of Management Science and Information Technology Vol. 4 No. 2 (2024): July - December 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v4i2.3128

Abstract

Human resources who serve as officers or employees in a company or institutional organization are always considered a vital asset for an organization. Performance or work achievement can be interpreted as achieving work results in accordance with the rules and standards that apply to each organization. Performance can also be said to be the result or output of a process. The purpose of this research is to find out directly the influence of work engagement and knowledge sharing on employee performance at RSD dr. Soebandi Jember. The total sample in this study was 171 inpatient nurse respondents with a minimum work period of 3 years. Descriptive analysis is used to determine the respondent's description. Validity test and reliability test for the validity and reliability of research data. Hypothesis testing was also carried out in this research. The research results show that work engagement and knowledge sharing partially have a positive and significant effect on the performance of RSD dr. Soebandi Jember.